# Mercato Partners: portfolio, investments and team

> Mercato Partners is a vc firm based in United States. 26 investments on record, 2 in the last 12 months, latest Oct 2026.

Source: https://millionrounds.com/fund/mercato-partners (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# Mercato Partners

Last cheque observed Oct 2026; 26 cheques on record.

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Deploying now New fund $136M, Aug 2023 VC firm

Series A Series B Growth Technology Education Work

Follow Mercato Partners and see its new cheques in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Ffund%2Fmercato-partners)

Deploying now

**100%** of best year **2** **cheques in 12 months**, 26 on record

Since the last cheque **8** days **00** hrs **00** min **00** sec

Median round **$19M** Cheque size, as they say **$10M – $50M** Rounds led **4 of 26** Sole investor **7 rounds** Exits **5 from the portfolio** Mostly in **United States, 96%**

Pitch Mercato Partners

## Mercato Partners highlights

- 01 2 cheques in the last 12 months
- 02 Mostly Series A and Series B: 64% of its rounds
- 03 Sole investor in 7 rounds, median $7.0M
- 04 5 exits from the portfolio

## What they do

> We are a growth-stage investment firm that fundamentally believes in: The power of investing in underserved and underfunded geographies From their own website

- **Type:** VC firm (from a list, unverified)
- **Cheque size:** $10M – $50M as they say
- **Stages:** Series A Series B Growth Pre-IPO
- **Sectors:** Technology Education Work
- **Based in:** Salt Lake City, United States
- **Cold pitches:** Accepted

## The record

Every round we can evidence, newest first **26 appearances**

- **2026** 2 rounds
- **Oct** **[Formic](https://millionrounds.com/company/formic)** Series B · US · Google News search **$50M** *Led*
- **Feb** **[Ownwell](https://millionrounds.com/company/ownwell)** Series B · US · Crunchbase News **$50M** *Led*
- **2025** 1 round
- **Aug** **[Wellth](https://millionrounds.com/company/wellth)** Series C · US · Comcast Ventures **$36M** *Led*
- **2022** 1 round
- **Nov** **[Attain](https://millionrounds.com/company/attain)** Series B · US · Lightbank VC **$25M** *Led*
- **2019** 2 rounds
- **May** **[Kalderos](https://millionrounds.com/company/kalderos)** Series A · US · FinSMEs **$7.0M** Sole investor
- **Jan** **[Kuali](https://millionrounds.com/company/kuali)** Series A · US · FinSMEs **$12M** With 1 other
- **2018** 2 rounds
- **Feb** **[SaltStack](https://millionrounds.com/company/saltstack)** Series A · US · FinSMEs **$16M** With 3 others
- **Jan** **[PrinterLogic](https://millionrounds.com/company/printerlogic)** Series A · US · FinSMEs **$15M** Sole investor
- **2016** 1 round
- **Dec** **[ObservePoint](https://millionrounds.com/company/observepoint)** Series B · US · FinSMEs **$19M** With 1 other
- **2015** 2 rounds
- **Jun** **[Sphero](https://millionrounds.com/company/sphero)** Venture · US **$45M** With 2 others
- **Mar** **[Stance](https://millionrounds.com/company/stance)** Series C · US **$50M** With 6 others
- **2014** 3 rounds
- **May** **[SpinGo](https://millionrounds.com/company/spingo)** Series A · US **$2.0M** Sole investor
- **Feb** **[Primary Data](https://millionrounds.com/company/primary-data)** Series B · US **$10M** With 1 other
- **Feb** **[Domo](https://millionrounds.com/company/domo)** Series C · US **$125M** With 11 others
- **2013** 5 rounds
- **Sept** **[Ingram Medical](https://millionrounds.com/company/ingram-medical)** Series B · US · finsmes.com **$30M** With 3 others
- **Jun** **[SpinGo](https://millionrounds.com/company/spingo)** Series A · US **$2.0M** With 11 others
- **Mar** **[Domo](https://millionrounds.com/company/domo)** Series B · US · domo.com **$60M** With 6 others
- **Jan** **[Goal Zero](https://millionrounds.com/company/goal-zero)** Venture · US · freshnews.com **$7.0M** With 1 other
- **Jan** **[Altitude Digital](https://millionrounds.com/company/altitude-digital)** Series A · US · businesswire.com **$5.0M** With 1 other
- **2012** 1 round
- **Sept** **[Central Logic](https://millionrounds.com/company/central-logic)** Venture · US · sec.gov **$8.0M** Sole investor
- **2009** 3 rounds
- **Dec** **[Stance](https://millionrounds.com/company/stance)** Seed · US **Undisclosed** With 3 others
- **Jul** **[Control4](https://millionrounds.com/company/control4)** Venture · US · green.venturebeat.com **$17M** With 6 others
- **Apr** **[Fusion-io](https://millionrounds.com/company/fusion-io)** Series B · US · pehub.com **$48M** With 6 others
- **2008** 2 rounds
- **Oct** **[Cymphonix](https://millionrounds.com/company/cymphonix)** Series C · US **$1.2M** Sole investor
- **Mar** **[MediConnect Global (MCG)](https://millionrounds.com/company/mediconnect-global-mcg)** US **Undisclosed** Sole investor
- **2007** 1 round
- **Oct** **[Skullcandy](https://millionrounds.com/company/skullcandy)** Series A · CH **Undisclosed** Sole investor

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **4 named**

AE **Alan E. Hall** Managing Director of Mercato Partners Growth II GP, LLC, General Partner i Filing they signed

GW **Greg Warnock** Managing Director of Mercato Partners Growth III GP, LLC, General Partner i Filing they signed

GH **Gregory Hansen Warnock** Managing Member, Mercato Management, LLC i Form ADV

RK **Ryan Kenneth Parker** Chief Financial Officer/Chief Compliance Officer i Form ADV

We also hold **19** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$994M** gross assets of its funds, 2 advisers combined Oct 2026

**Exempt** reporting adviser venture or small private funds

- **Legal name:** Mercato Management, LLC
- **SEC number:** CRD 163142

## What they claim to have backed

From their own portfolio page (on their website)

**8** of 20 we have independently watched raise

[Text Link](https://millionrounds.com/company/lambda)[Text Link](https://millionrounds.com/company/latent-ai)[Text Link](https://millionrounds.com/company/sphero)[Text Link](https://millionrounds.com/company/summersalt)[Text Link](https://millionrounds.com/company/lendio)[Text Link](https://millionrounds.com/company/greenfly)[Text Link](https://millionrounds.com/company/kalderos)[Text Link](https://millionrounds.com/company/observepoint) Text Link Text Link Text Link Text Link Text Link Text Link Text Link Text Link Text Link Text Link Text Link Text Link

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

## Exits from the portfolio

Companies it backed that were later bought or listed **5 in all**

**[Goal Zero](https://millionrounds.com/company/goal-zero)** Bought by [NRG Energy](https://millionrounds.com/fund/nrg-energy) **Undisclosed** Aug 2014

**[Fusion-io](https://millionrounds.com/company/fusion-io)** Bought by [SanDisk](https://millionrounds.com/fund/sandisk) **$1.1B** Jun 2014

**[Cymphonix](https://millionrounds.com/company/cymphonix)** Bought by Untangle **Undisclosed** Oct 2013

**[Control4](https://millionrounds.com/company/control4)** Listed **$60M** Jul 2013

**[MediConnect Global (MCG)](https://millionrounds.com/company/mediconnect-global-mcg)** Bought by Verisk Analytics **$349M** Mar 2012

An exit counts when it came after the firm's first round in the company. From historical deal records.

New fund on file

**$136M**

raised in Aug 2023

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

## The cheque

Series A Series B Growth

Median round joined **$19M** the round, not its cheque Alone, median **$7.0M**

Led 4 of 26 rounds **15%**

- **Said size:** $10M – $50M
- **Sole investor:** 7 rounds
- **Last cheque:** Oct 2026
- **Exits:** 5 from the portfolio

Rounds by stage said on their site

- Series A said *8*
- Series B said *8*
- Series C *4*
- Venture *4*
- Seed *1*
- Growth said *-*
- Pre-IPO said *-*

Cheques by month Led Joined

Nov 2023 Oct 2026

Often in the room with

- [BYU Cougar Capital](https://millionrounds.com/fund/byu-cougar-capital) 3
- [Epic Ventures](https://millionrounds.com/fund/epic-ventures-2) 2
- [GGV Capital](https://millionrounds.com/fund/ggv-capital) 2
- [Greylock](https://millionrounds.com/fund/greylock-partners) 2
- [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) 2
- [Rick Alden](https://millionrounds.com/fund/rick-alden) 2

**Pitching Mercato Partners?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Who they invest alongside

The investors most often in the same rounds as Mercato Partners. A count of rooms they were both in, not a relationship either has claimed.

[**BYU Cougar Capital** VC firm **3** rounds together](https://millionrounds.com/fund/byu-cougar-capital)[**Epic Ventures** VC firm **2** rounds together](https://millionrounds.com/fund/epic-ventures-2)[**GGV Capital** VC firm **2** rounds together](https://millionrounds.com/fund/ggv-capital)[**Greylock** VC firm **2** rounds together](https://millionrounds.com/fund/greylock-partners)[**Pelion Venture Partners** VC firm **2** rounds together](https://millionrounds.com/fund/pelion-venture-partners)[**Rick Alden** Angel **2** rounds together](https://millionrounds.com/fund/rick-alden)[**SVB Capital** VC firm **2** rounds together](https://millionrounds.com/fund/svb-capital)[**Service Provider Capital** VC firm **2** rounds together](https://millionrounds.com/fund/service-provider-capital)

## Recently backed

The latest companies Mercato Partners put money into.

[**Ownwell** $50M · Feb 2026](https://millionrounds.com/company/ownwell)[**Wellth** $36M · Aug 2025](https://millionrounds.com/company/wellth)[**Attain** $25M · Nov 2022](https://millionrounds.com/company/attain)[**Kalderos** $7.0M · May 2019](https://millionrounds.com/company/kalderos)[**Kuali** $12M · Jan 2019](https://millionrounds.com/company/kuali)[**SaltStack** $16M · Feb 2018](https://millionrounds.com/company/saltstack)

## Mentioned on podcasts

Episodes that name Mercato Partners in their description, not their title.

- [The Full Ratchet](https://millionrounds.com/podcasts/full-ratchet) 13 Nov 2023 · 46 min 409. Why the Growth Equity Model is Broken, the Playbook for Scaling in Between the Coasts, and the Verticalization of Big Data (Joe Kaiser) With [Joe Kaiser](https://millionrounds.com/person/joe-kaiser) Mentions [Mercato Partners](https://millionrounds.com/fund/mercato-partners) Apple PodcastsShow page

## Quick answers about Mercato Partners

### What does Mercato Partners invest in?

Mercato Partners invests most often at Series A and Series B (64% of the rounds on record), in sectors such as Technology, Education and Work.

### How active is Mercato Partners?

26 investments on record, 2 of them in the last 12 months, and it led 4. The most recent was in Oct 2026.

### What has Mercato Partners invested in recently?

Its most recent investments on record: Formic (Series B, Oct 2026), Ownwell (Series B, Feb 2026) and Wellth (Series C, Aug 2025).

### How big are Mercato Partners's cheques?

The median round it joins is $19M. It says it writes cheques of $10M to $50M.

### Does Mercato Partners lead rounds?

Yes: it led 4 of its 26 investments on record (15%).

### Where does Mercato Partners invest?

Most of the companies it backs are in the United States (96%).

### Is Mercato Partners investing now?

Yes: it is actively investing, with 2 investments in the last 12 months.

### Who does Mercato Partners invest alongside?

Most often BYU Cougar Capital (3 rounds together), Epic Ventures (2 rounds together) and GGV Capital (2 rounds together).

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Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=mercato-partners) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=mercato-partners)