# JamJar Investments: portfolio, investments and team > JamJar Investments is a vc firm based in United Kingdom. 72 investments on record, 6 in the last 12 months, latest Jul 2026. Source: https://millionrounds.com/fund/jamjar-investments (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Investor](https://millionrounds.com/investors) # JamJar Investments Last cheque observed Jul 2026; 72 cheques on record. Email Deploying now VC firm Pre-seed Seed Series A Consumer Packaged Goods Brands B2b2c Follow JamJar Investments and see its new cheques in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Ffund%2Fjamjar-investments) Deploying now **55%** of best year **6** **cheques in 12 months**, 72 on record Since the last cheque **122** days **00** hrs **00** min **00** sec Median round **$9.0M** Cheque size, as they say **$100K – $5.0M** Rounds led **1 of 72** Sole investor **13 rounds** Mostly in **United Kingdom, 90%** Pitch JamJar Investments ## JamJar Investments highlights - 01 6 cheques in the last 12 months - 02 Mostly Venture and Series A: 58% of its rounds - 03 Sole investor in 13 rounds, median $9.0M ## What they do > We love, help & invest in early-stage consumer brands. From their own website - **Type:** VC firm (from a list, unverified) - **Cheque size:** $100K – $5.0M as they say - **Stages:** Pre-seed Seed Series A Series B - **Sectors:** Consumer Packaged Goods Brands B2b2c - **Based in:** London, United Kingdom - **Cold pitches:** Not stated ## The record Every round we can evidence, newest first **72 appearances** - **2026** 6 rounds - **Jul** **[Reformed](https://millionrounds.com/company/reformed)** Series A · GB **$23M** With 1 other - **May** **[Meatly](https://millionrounds.com/company/meatly)** Series A · GB · Ventureburn **$14M** *Led* - **Mar** **[Townhouse](https://millionrounds.com/company/townhouse)** Venture · GB **Undisclosed** Sole investor - **Mar** **[Yoto](https://millionrounds.com/company/yoto)** Venture · GB **Undisclosed** With 4 others - **Mar** **[Bea Fertility](https://millionrounds.com/company/bea-fertility)** Venture · GB **Undisclosed** With 3 others - **Feb** **[KluraLabs](https://millionrounds.com/company/kluralabs)** Series A · GB **$11M** With 1 other - **2025** 4 rounds - **Oct** **[Marleybones](https://millionrounds.com/company/marleybones)** Venture · GB **$3.3M** With 1 other - **Apr** **[XOXO Soda](https://millionrounds.com/company/xoxo-soda)** Venture · GB **$5.2M** With 1 other - **Mar** **[Yepoda](https://millionrounds.com/company/yepoda)** Series B · DE · Firms' own news pages **Undisclosed** With 1 other - **Mar** **[Lick](https://millionrounds.com/company/lick)** Venture · GB **Undisclosed** With 3 others - **2024** 11 rounds - **Nov** **[Meatly](https://millionrounds.com/company/meatly)** Venture · GB **Undisclosed** Sole investor - **Oct** **[With Nothing Underneath](https://millionrounds.com/company/with-nothing-underneath)** Venture · GB **$3.2M** Sole investor - **Oct** **[Urban Legend](https://millionrounds.com/company/urban-legend)** Venture · GB **Undisclosed** Sole investor - **Oct** **[Yoto](https://millionrounds.com/company/yoto)** Debt · GB **$15M** With 3 others - **Aug** **[Bea Fertility](https://millionrounds.com/company/bea-fertility)** Venture · GB **Undisclosed** With 3 others - **May** **[Tiney](https://millionrounds.com/company/tiney)** Series A · GB **$9.0M** With 3 others - **Apr** **[Roots Allotments](https://millionrounds.com/company/roots-allotments)** Seed · GB **$4.0M** With 2 others - **Mar** **[Vertosa](https://millionrounds.com/company/vertosa)** Venture · US **Undisclosed** Sole investor - **Mar** **[SURI (Sustainable Rituals)](https://millionrounds.com/company/suri-sustainable-rituals)** Series A · GB **$7.7M** With 1 other - **Feb** **[Lucky Saint](https://millionrounds.com/company/lucky-saint)** Venture · GB **Undisclosed** With 1 other - **Jan** **[Wild Cosmetics](https://millionrounds.com/company/wild-cosmetics)** Venture · GB **Undisclosed** With 1 other - **2023** 8 rounds - **Nov** **[Runna](https://millionrounds.com/company/runna)** Seed · GB **$6.3M** With 2 others - **Oct** **[Flash Pack](https://millionrounds.com/company/flash-pack)** Venture · GB **$6.1M** Sole investor - **May** **[Babylon](https://millionrounds.com/company/babylon)** Debt · GB **$35M** With 1 other - **Mar** **[RESI](https://millionrounds.com/company/resi)** GB **$3.6M** With 1 other - **Mar** **[Patch](https://millionrounds.com/company/patch)** Seed · AU **$3.7M** With 2 others - **Feb** **[Skin + Me](https://millionrounds.com/company/skin-me)** Series B · GB **$12M** With 1 other - **Jan** **[Townhouse](https://millionrounds.com/company/townhouse)** Venture · GB **$9.0M** Sole investor - **Jan** **[Onto](https://millionrounds.com/company/onto)** Debt · GB **$124M** With 2 others - **2022** 11 rounds - **Nov** **[Immersive Gamebox](https://millionrounds.com/company/immersive-gamebox)** Debt · GB **$20M** With 2 others - **Nov** **[Bricklane](https://millionrounds.com/company/bricklane)** Venture · GB **Undisclosed** With 2 others - **Nov** **[Farewill](https://millionrounds.com/company/farewill)** Crowdfunding · GB **$3.0M** With 3 others - **Sept** **[Cuure](https://millionrounds.com/company/cuure)** Series A · FR **$10M** With 3 others - **May** **[MQube](https://millionrounds.com/company/m-qube)** Series A · GB **$11M** With 4 others - **May** **[Lollipop](https://millionrounds.com/company/lollipop)** Seed · GB **$6.2M** With 3 others - **Apr** **[Simba Sleep](https://millionrounds.com/company/simba-sleep)** Venture · GB **Undisclosed** With 1 other - **Mar** **[ONE FIIT](https://millionrounds.com/company/one-fiit)** Crowdfunding · GB **$1.3M** With 2 others - **Feb** **[Papier](https://millionrounds.com/company/papier)** Series C · GB **$50M** With 3 others - **Jan** **[Generation Home](https://millionrounds.com/company/generation-home)** Debt · GB **$1.3B** With 3 others - **Jan** **[theUp.co](https://millionrounds.com/company/theup-co)** Series A · GB **$9.5M** Sole investor An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor. ## The team We hold **6** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them. Who backs their funds ## 1 LP on record in JamJar Investments's funds - **Funds:** 1 The institutions that put money into its funds, which the firm then invests in companies. Source: an LP list. - [**British Business Bank** 1 fund](https://millionrounds.com/fund/national-security-strategic-investment-fund) Fund Vintage Committed JamJar Investments - - ## The cheque Pre-seed Seed Series A Median round joined **$9.0M** the round, not its cheque Alone, median **$9.0M** Led 1 of 72 rounds **1%** - **Said size:** $100K – $5.0M - **Sole investor:** 13 rounds - **Last cheque:** Jul 2026 Rounds by stage said on their site - Venture *20* - Series A said *17* - Seed said *17* - Debt *5* - Series B said *5* - Pre-seed said *-* Cheques by month Led Joined Nov 2023 Oct 2026 Often in the room with - [Index Ventures](https://millionrounds.com/fund/index-ventures) 8 - [Octopus Ventures](https://millionrounds.com/fund/octopus-ventures) 6 - [Felix Capital](https://millionrounds.com/fund/felix-capital) 4 - [7percent Ventures](https://millionrounds.com/fund/7percent-ventures) 3 - [Active Partners](https://millionrounds.com/fund/active-partners) 3 - [Google Ventures](https://millionrounds.com/fund/gv) 3 **Pitching JamJar Investments?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque. Add to your CRM *→* ## Who they invest alongside The investors most often in the same rounds as JamJar Investments. A count of rooms they were both in, not a relationship either has claimed. [**Index Ventures** VC firm **8** rounds together](https://millionrounds.com/fund/index-ventures)[**Octopus Ventures** VC firm **6** rounds together](https://millionrounds.com/fund/octopus-ventures)[**Felix Capital** VC firm **4** rounds together](https://millionrounds.com/fund/felix-capital)[**7percent Ventures** VC firm **3** rounds together](https://millionrounds.com/fund/7percent-ventures)[**Active Partners** VC firm **3** rounds together](https://millionrounds.com/fund/active-partners)[**Google Ventures** Corporate VC **3** rounds together](https://millionrounds.com/fund/gv)[**Hoxton Ventures** Angel network **3** rounds together](https://millionrounds.com/fund/hoxton-ventures)[**LocalGlobe** VC firm **3** rounds together](https://millionrounds.com/fund/localglobe)[**Oryx Fund** VC firm **3** rounds together](https://millionrounds.com/fund/oryx-fund)[**Acton Capital** VC firm **2** rounds together](https://millionrounds.com/fund/acton-capital)[**Barclays Corporate Banking** Investment firm **2** rounds together](https://millionrounds.com/fund/barclays-corporate-banking)[**Barclays Ventures** Corporate VC **2** rounds together](https://millionrounds.com/fund/barclays-ventures) ## Recently backed The latest companies JamJar Investments put money into. [**Reformed** $23M · Jul 2026](https://millionrounds.com/company/reformed)[**Meatly** $14M · May 2026](https://millionrounds.com/company/meatly)[**Townhouse** Mar 2026](https://millionrounds.com/company/townhouse)[**Yoto** Mar 2026](https://millionrounds.com/company/yoto)[**KluraLabs** $11M · Feb 2026](https://millionrounds.com/company/kluralabs)[**Marleybones** $3.3M · Oct 2025](https://millionrounds.com/company/marleybones) ## Books by the people here One book written by people at JamJar Investments: [Richard Reed](https://millionrounds.com/person/richard-reed). - If I Could Tell You Just One Thing...: Encounters with Remarkable People and Their Most Valuable Advice Richard Reed · 2016 3.76 from 2,796 ratings on Goodreads About the book Richard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain. He credits his success to four brilliant pieces of advice, each given to him just when he needed them most. Ever since, it has been Richard's habit, whenever… On AmazonListen on Audible[Author's Podcasts](https://millionrounds.com/person/richard-reed#podcasts) - Find the books for what you are building, or how you invest. [Open the Reading List](https://millionrounds.com/reading-list) As an Amazon Associate we earn from qualifying purchases. ## Mentioned on podcasts Episodes that name JamJar Investments in their description, not their title. - [This Much I Know](https://millionrounds.com/podcasts/this-much-i-know) 23 Oct 2018 · 44 min Richard Reed - Keynote - Seedcamp Marketing Summit 2018 With [Richard Reed](https://millionrounds.com/person/richard-reed) Mentions [JamJar Investments](https://millionrounds.com/fund/jamjar-investments) Apple PodcastsShow page - [This Much I Know](https://millionrounds.com/podcasts/this-much-i-know) 28 Mar 2018 · 45 min Katie Marrache, Partner at JamJar on building consumer brands Mentions [JamJar Investments](https://millionrounds.com/fund/jamjar-investments) Apple PodcastsShow page - [Angel Insights](https://millionrounds.com/podcasts/angel-insights) 1 Jun 2016 · 19 min 'We specialise in product': The Benefits of Specialisation with Katie Leviten @ Jamjar Investments With [Katie Leviten](https://millionrounds.com/person/katie-leviten) Mentions [JamJar Investments](https://millionrounds.com/fund/jamjar-investments) Apple PodcastsShow page ## Quick answers about JamJar Investments ### What does JamJar Investments invest in? JamJar Investments invests most often at Venture and Series A (58% of the rounds on record), in sectors such as Consumer Packaged Goods, Brands and B2b2c. ### How active is JamJar Investments? 72 investments on record, 6 of them in the last 12 months, and it led 1. The most recent was in Jul 2026. ### What has JamJar Investments invested in recently? Its most recent investments on record: Reformed (Series A, Jul 2026), Meatly (Series A, May 2026) and Townhouse (Venture, Mar 2026). ### How big are JamJar Investments's cheques? The median round it joins is $9.0M. It says it writes cheques of $100K to $5.0M. ### Does JamJar Investments lead rounds? Sometimes: it led 1 of its 72 investments on record (1%). ### Where does JamJar Investments invest? Most of the companies it backs are in the United Kingdom (90%). ### Is JamJar Investments investing now? Yes: it is actively investing, with 6 investments in the last 12 months. ### Who does JamJar Investments invest alongside? Most often Index Ventures (8 rounds together), Octopus Ventures (6 rounds together) and Felix Capital (4 rounds together). ## Raising now? Find the investors who back rounds like yours, and keep every conversation on one fundraising board. Find similar investorsOpen your CRM Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=jamjar-investments) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=jamjar-investments)