# IDEO: portfolio, investments and team

> IDEO is a private equity based in United States. 7 investments on record, latest Jun 2015. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/ideo (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# IDEO

Last cheque observed Jun 2015. Silence since then is not evidence of inactivity: our sources miss unannounced rounds.

Quiet New fund $23M, May 2022 Private equity

Series A Venture Seed

Cheques on record

**0%** of best year **0** **cheques in 12 months**, 7 on record

Since the last cheque **4154** days **00** hrs **00** min **00** sec

Median round **$1.3M** Rounds led **0 of 7** Exits **2 from the portfolio** Mostly in **United States, 100%**

Pitch IDEO

## IDEO highlights

- 01 7 rounds on record
- 02 Mostly Series A and Venture: 71% of its rounds
- 03 2 exits from the portfolio

## What they do

> Filed 2 private fund offerings with the SEC, the most recent in 2022-05 From their own website

- **Type:** Private equity (from a list, unverified)
- **Cheque size:** Not stated
- **Based in:** San Francisco, United States
- **Cold pitches:** Not stated

## The record

Every round we can evidence, newest first **7 appearances**

- **2015** 1 round
- **Jun** **[Catalia Health](https://millionrounds.com/company/catalia-health)** Seed · US **$1.3M** With 4 others
- **2013** 2 rounds
- **Sept** **[Food Genius](https://millionrounds.com/company/food-genius)** Series A · US **$1.0M** With 7 others
- **Jul** **[PillPack](https://millionrounds.com/company/pillpack)** Series A · US **$3.5M** With 10 others
- **2012** 1 round
- **Sept** **[Food Genius](https://millionrounds.com/company/food-genius)** Series A · US · chicagobusiness.com **$1.2M** With 6 others
- **2010** 1 round
- **Sept** **[ShopWell](https://millionrounds.com/company/shopwell)** Venture · US · venturebeat.com **$1.1M** With 1 other
- **2002** 2 rounds
- **Sept** **[Zinio](https://millionrounds.com/company/zinio)** Venture · US **$8.4M** With 5 others
- **Jan** **[Arena Solutions](https://millionrounds.com/company/arena-solutions)** Series B · US **$5.0M** With 1 other

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **3 named**

DH **Daniel Hodd** Execution and Operations of IDEO CoLab Ventures GP LLC i Filing they signed

IL **Ian Lee** Managing Director of IDEO CoLab Ventures GP LLC. i Filing they signed

JG **Joe Gerber** Managing Director of IDEO CoLab Ventures GP LLC. i Filing they signed

We also hold **15** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## Exits from the portfolio

Companies it backed that were later bought or listed **2 in all**

**[PillPack](https://millionrounds.com/company/pillpack)** Bought by [Amazon](https://millionrounds.com/fund/amazon) **$753M** Jun 2018

**[ShopWell](https://millionrounds.com/company/shopwell)** Bought by HarvestMark **Undisclosed** May 2013

An exit counts when it came after the firm's first round in the company. From historical deal records.

New fund on file

**$23M**

raised in May 2022

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

## The cheque

Series A Venture Seed

Median round joined **$1.3M** the round, not its cheque

Led 0 of 7 rounds **0%**

- **Sole investor:** Never alone
- **Last cheque:** Jun 2015
- **Exits:** 2 from the portfolio

Rounds by stage said on their site

- Series A *3*
- Venture *2*
- Seed *1*
- Series B *1*

Cheques by year Led Joined

2002 2015

Often in the room with

- [Amicus Capital](https://millionrounds.com/fund/amicus-capital-l-p) 2
- [Chicago Ventures](https://millionrounds.com/fund/chicago-ventures) 2
- [Hyde Park Venture Partners](https://millionrounds.com/fund/hyde-park-venture-partners) 2
- [Pritzker Group](https://millionrounds.com/fund/pritzker-group) 2

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## Who they invest alongside

The investors most often in the same rounds as IDEO. A count of rooms they were both in, not a relationship either has claimed.

[**Amicus Capital** VC firm **2** rounds together](https://millionrounds.com/fund/amicus-capital-l-p)[**Chicago Ventures** VC firm **2** rounds together](https://millionrounds.com/fund/chicago-ventures)[**Hyde Park Venture Partners** VC firm **2** rounds together](https://millionrounds.com/fund/hyde-park-venture-partners)[**Pritzker Group** Private equity **2** rounds together](https://millionrounds.com/fund/pritzker-group)

## Quick answers about IDEO

### What does IDEO invest in?

IDEO invests most often at Series A and Venture (71% of the rounds on record).

### How active is IDEO?

7 investments on record, 0 of them in the last 12 months. The most recent was in Jun 2015.

### How big are IDEO's cheques?

The median round it joins is $1.3M.

### Does IDEO lead rounds?

Rarely, if at all: none of its 7 investments on record names it as the lead.

### Where does IDEO invest?

Most of the companies it backs are in the United States (100%).

### Is IDEO investing now?

No investments in the last 12 months; the latest was in Jun 2015.

### Who does IDEO invest alongside?

Most often Amicus Capital (2 rounds together), Chicago Ventures (2 rounds together) and Hyde Park Venture Partners (2 rounds together).

### What kind of investor is IDEO?

IDEO is a private equity firm based in San Francisco, United States.

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Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=ideo) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=ideo)
