# Generation Partners: portfolio, investments and team > Generation Partners is a private equity based in United States. 9 investments on record, latest Apr 2013. Portfolio, stages, co-investors and team. Source: https://millionrounds.com/fund/generation-partners (Millionrounds; every figure on the page links to its filing or article) United States · [Investor](https://millionrounds.com/investors) # Generation Partners Filed with the SEC to raise a fund in Jun 2026, closing $15M. Last cheque observed Apr 2013. Email Quiet New fund $15M, Jun 2026 Private equity Seed Series A Series B Healthcare Business Services Industrial Follow Generation Partners and see its new cheques in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Ffund%2Fgeneration-partners) Cheques on record **0%** of best year **0** **cheques in 12 months**, 9 on record Since the last cheque **4952** days **00** hrs **00** min **00** sec Median round **$68M** Cheque size, as they say **$20M – $100M** Rounds led **0 of 9** Exits **2 from the portfolio** Mostly in **United States, 88%** Pitch Generation Partners ## Generation Partners highlights - 01 9 rounds on record - 02 Mostly Series C and Series A: 56% of its rounds - 03 2 exits from the portfolio ## What they do > The page title states 'Growth Equity Firm | Private Equity Investments', and the team member background references 'a growth equity investment firm'. From their own website - **Type:** Private equity (from a list, unverified) - **Cheque size:** $20M – $100M as they say - **Stages:** Seed Series A Series B Growth Pre-IPO - **Sectors:** Healthcare Business Services Industrial - **Based in:** Greenwich, United States - **Cold pitches:** Accepted ## The record Every round we can evidence, newest first **9 appearances** - **2013** 1 round - **Apr** **[Donuts](https://millionrounds.com/company/donuts)** Series B · US · techcrunch.com **Undisclosed** With 1 other - **2012** 1 round - **Jan** **[Donuts](https://millionrounds.com/company/donuts)** Series A · US · techcrunch.com **$100M** With 5 others - **2009** 1 round - **Apr** **[Ausra](https://millionrounds.com/company/ausra)** Series D · US · solarindustrymag.com **$26M** With 4 others - **2007** 1 round - **Sept** **[Demand Media](https://millionrounds.com/company/demand-media)** Series D · US · liquidscenarios.com **$100M** With 4 others - **2006** 3 rounds - **Oct** Series C **$14M** With 2 others - **Sept** **[Demand Media](https://millionrounds.com/company/demand-media)** Series C · US · liquidscenarios.com **$100M** With 4 others - **Apr** **[Demand Media](https://millionrounds.com/company/demand-media)** Series A · US · liquidscenarios.com **$122M** With 2 others - **2005** 1 round - **Jul** **[iCrossing](https://millionrounds.com/company/icrossing)** Series C · GB · generation.com **$13M** With 1 other - **1999** 1 round - **Dec** **[Snowball](https://millionrounds.com/company/snowball)** Growth · US **$35M** With 9 others An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor. ## The team Named by the firm itself, on a filing, its Form ADV or its company registration **4 named** AP **Andrew Paul Hertzmark** Managing Member of Generation Partners Product Labs LLC, the Issuer's General Partner i Filing they signed JA **John Arnold Hawkins** Managing Member of Generation Partners Product Labs LLC, the Issuer's General Partner i Filing they signed LM **Louis Michael Marino** Non-Managing Member of Generation Partners Product Labs LLC, the Issuer's General Partner i Filing they signed ME **Mark Edward Jennings** Managing Member of Generation Partners Product Labs LLC, the Issuer's General Partner i Filing they signed We also hold **10** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them. ## What the register says From the firm's own filings with the SEC, which it must file accurately by law **$402M** assets it manages Oct 2026 **Registered** investment adviser full reporting to the SEC - **Legal name:** Generation Partners Management, LLC - **SEC number:** CRD 160589 Funds on its Form ADV **8** private funds, **$405M** in gross assets · filed Apr 2024 Venture **4** Private equity **4** - Generation Partners Real Estate LLC *Venture* 54 investors $139M - Generation Capital Partners II L.P. *Private equity* 36 investors $71M - Generation Capital Partners Captivate L.P. *Private equity* 48 investors $51M - Generation Capital Partners Payactiv L.P. *Venture* 44 investors $50M - Generation Capital Partners HGR L.P. *Venture* 74 investors $45M - GCP Captivate Secondary L.P. *Venture* 75 investors $44M - Generation Members' Fund II L.P. *Private equity* 16 investors $3.9M - Generation Capital Partners Agility L.P. *Private equity* 31 investors $1.3M ## What they claim to have backed From their own portfolio page (on their website) **7** of 23 we have independently watched raise [Agilityrecovery](https://millionrounds.com/company/agility-recovery)[Donuts](https://millionrounds.com/company/donuts)[Icrossing](https://millionrounds.com/company/icrossing)[Payactiv](https://millionrounds.com/company/payactiv)[Rightside](https://millionrounds.com/company/rightside)[Shopwiki](https://millionrounds.com/company/shopwiki)[Zirmed](https://millionrounds.com/company/zirmed) Captivate Cayetanodevelopment Cellularone Comcasttechnologysolutions Highend Johnnyrockets Leafgroup Medvance Monster Northstar Post Remotelegal Scientificgames Talentsolutions Truedialog Virtualrad Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded. ## Exits from the portfolio Companies it backed that were later bought or listed **2 in all** **[iCrossing](https://millionrounds.com/company/icrossing)** Bought by Hearst Corporation **$325M** Jun 2010 **[Ausra](https://millionrounds.com/company/ausra)** Bought by AREVA Inc **Undisclosed** Feb 2010 An exit counts when it came after the firm's first round in the company. From historical deal records. New fund on file **$15M** raised in Jun 2026 From its SEC filing, not a journalist: a firm that has just raised has money to deploy. ## The cheque Seed Series A Series B Median round joined **$68M** the round, not its cheque Led 0 of 9 rounds **0%** - **Said size:** $20M – $100M - **Sole investor:** Never alone - **Last cheque:** Apr 2013 - **Exits:** 2 from the portfolio Rounds by stage said on their site - Series C *3* - Series A said *2* - Series D *2* - Growth said *1* - Series B said *1* - Seed said *-* - Pre-IPO said *-* Cheques by year Led Joined 1999 2013 Often in the room with - [Oak Investment Partners](https://millionrounds.com/fund/oak-investment-partners) 3 - [Spectrum Equity](https://millionrounds.com/fund/spectrum-equity) 3 - [3i Group](https://millionrounds.com/fund/3i-group) 2 - [Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) 2 **Pitching Generation Partners?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque. Add to your CRM *→* ## Who they invest alongside The investors most often in the same rounds as Generation Partners. A count of rooms they were both in, not a relationship either has claimed. [**Oak Investment Partners** Private equity **3** rounds together](https://millionrounds.com/fund/oak-investment-partners)[**Spectrum Equity** Private equity **3** rounds together](https://millionrounds.com/fund/spectrum-equity)[**3i Group** Private equity **2** rounds together](https://millionrounds.com/fund/3i-group)[**Goldman Sachs** Private equity **2** rounds together](https://millionrounds.com/fund/goldman-sachs) ## On podcasts 1 episode naming Generation Partners in the title. - [Money Maze Podcast](https://millionrounds.com/podcasts/money-maze) 19 Aug 2021 · 46 min The Family Office Approach to Wealth Management: Charlotte Thorne, Co-Founder of Capital Generation Partners Mentions [Generation Partners](https://millionrounds.com/fund/generation-partners)[The Family](https://millionrounds.com/fund/the-family) Apple PodcastsShow page ## Quick answers about Generation Partners ### What does Generation Partners invest in? Generation Partners invests most often at Series C and Series A (56% of the rounds on record), in sectors such as Healthcare, Business Services and Industrial. ### How active is Generation Partners? 9 investments on record, 0 of them in the last 12 months. The most recent was in Apr 2013. ### How big are Generation Partners's cheques? The median round it joins is $68M. It says it writes cheques of $20M to $100M. ### Does Generation Partners lead rounds? Rarely, if at all: none of its 9 investments on record names it as the lead. ### Where does Generation Partners invest? Most of the companies it backs are in the United States (88%) and the United Kingdom (13%). ### Is Generation Partners investing now? No investments in the last 12 months; the latest was in Apr 2013. ### Who does Generation Partners invest alongside? Most often Oak Investment Partners (3 rounds together), Spectrum Equity (3 rounds together) and 3i Group (2 rounds together). ### What kind of investor is Generation Partners? Generation Partners is a private equity firm based in Greenwich, United States. ## Raising now? Find the investors who back rounds like yours, and keep every conversation on one fundraising board. Find similar investorsOpen your CRM Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=generation-partners) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=generation-partners)