# General Mills: portfolio, investments and team

> General Mills is a corporate vc based in United States. 2 investments on record, latest Feb 2019. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/general-mills (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# General Mills

Last cheque observed Feb 2019. Silence since then is not evidence of inactivity: our sources miss unannounced rounds.

Quiet Corporate VC

Series D Analytics SaaS Food And Beverage

Cheques on record

**0%** of best year **0** **cheques in 12 months**, 2 on record

Since the last cheque **2799** days **00** hrs **00** min **00** sec

Median round **$8.0M** Rounds led **0 of 2** Exits **2 from the portfolio**

Pitch General Mills

## General Mills highlights

- 01 2 rounds on record
- 02 Mostly Series D: 100% of its rounds
- 03 2 exits from the portfolio

## What they do

- **Type:** Corporate VC (from a list, unverified)
- **Cheque size:** Not stated
- **Sectors:** Analytics SaaS Food And Beverage
- **Based in:** Minneapolis, United States
- **Cold pitches:** Not stated

## The record

Every round we can evidence, newest first **2 appearances**

- **2019** 1 round
- **Feb** **[Good Culture](https://millionrounds.com/company/good-culture)** US · FinSMEs **$8.0M** With 2 others
- **2007** 1 round
- **Jan** **[MarketTools](https://millionrounds.com/company/markettools)** Series D · US · venturebeat.com **$60M** With 7 others

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

We hold **9** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## Exits from the portfolio

Companies it backed that were later bought or listed **2 in all**

**[MarketTools](https://millionrounds.com/company/markettools)** Bought by MetrixLab **Undisclosed** Jul 2012

**[MarketTools](https://millionrounds.com/company/markettools)** Bought by SurveyMonkey **Undisclosed** Dec 2011

An exit counts when it came after the firm's first round in the company. From historical deal records.

## Companies it bought

Acquisitions by the firm itself

**Annie’s** **$820M** Sept 2014

**Yoki Alimentos** **Undisclosed** Aug 2012

**Yoplait** **$1.2B** Jul 2011

## The cheque

Series D

Median round joined **$8.0M** the round, not its cheque

Led 0 of 2 rounds **0%**

- **Sole investor:** Never alone
- **Last cheque:** Feb 2019
- **Exits:** 2 from the portfolio

Rounds by stage said on their site

- Series D *1*

Cheques by year Led Joined

2007 2019

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## Quick answers about General Mills

### What does General Mills invest in?

General Mills invests most often at Series D (100% of the rounds on record), in sectors such as Analytics, SaaS and Food And Beverage.

### How active is General Mills?

2 investments on record, 0 of them in the last 12 months. The most recent was in Feb 2019.

### What has General Mills invested in recently?

Its most recent investments on record: Good Culture (Undisclosed round, Feb 2019).

### How big are General Mills's cheques?

The median round it joins is $8.0M.

### Is General Mills investing now?

No investments in the last 12 months; the latest was in Feb 2019.

### What kind of investor is General Mills?

General Mills is a corporate VC based in Minneapolis, United States.

### When was General Mills founded?

General Mills was founded in 1928.

### Where does this information on General Mills come from?

From 2 articles and filings naming it in a round, public registers and its own website, checked and rebuilt every night.

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Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=general-mills) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=general-mills)
