# Conversion Capital: portfolio, investments and team

> Conversion Capital is a vc firm based in United States. 27 investments on record, 1 in the last 12 months, latest Oct 2026.

Source: https://millionrounds.com/fund/conversion-capital (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# Conversion Capital

Last cheque observed Oct 2026; 27 cheques on record.

Email

VC firm Deploying now New fund $120M, Aug 2026

Pre-seed Seed Series A Collaboration Tools Productivity Tools Recurring

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Deploying now

**100%** of best year **1** **cheques in 12 months**, 27 on record

Since the last cheque **28** days **00** hrs **00** min **00** sec

Median round **$30M** Cheque size, as they say **$500K – $5.0M** Rounds led **2 of 27** Sole investor **4 rounds** Exits **3 from the portfolio** Mostly in **United States, 96%**

Pitch Conversion Capital

## Conversion Capital highlights

- 01 1 cheques in the last 12 months
- 02 Mostly Seed and Series A: 74% of its rounds
- 03 Sole investor in 4 rounds, median $1.2M
- 04 3 exits from the portfolio

## What they do

> Early-stage, long-term investors in AI, cloud infrastructure, and software companies From their own website

- **Type:** VC firm (from a list, unverified)
- **Cheque size:** $500K – $5.0M as they say
- **Stages:** Pre-seed Seed Series A Series B Growth
- **Sectors:** Collaboration Tools Productivity Tools Recurring
- **Based in:** New York, United States
- **Cold pitches:** Not stated

## The record

Every round we can evidence, newest first **27 appearances**

- **2026** 1 round
- **Oct** **[Vesta](https://millionrounds.com/company/vesta)** Series B · US · TechCrunch **$30M** *Led*
- **2025** 1 round
- **Apr** **[Cargado](https://millionrounds.com/company/cargado)** Series A · US · Conversion Capital **$12M** *Led*
- **2019** 1 round
- **Jun** **[Booster](https://millionrounds.com/company/booster)** Series C · US · VentureBeat **$56M** With 6 others
- **2017** 2 rounds
- **May** **[Convene](https://millionrounds.com/company/convene)** Series C · US · FinSMEs **$68M** With 4 others
- **Feb** **[Immuta](https://millionrounds.com/company/immuta)** Series A · US · FinSMEs **$8.0M** With 1 other
- **2015** 6 rounds
- **Oct** **[Paribus](https://millionrounds.com/company/paribus)** Seed · US **$2.1M** With 7 others
- **Sept** **[Orchard Platform](https://millionrounds.com/company/orchard-platform)** Series B · US **$30M** With 11 others
- **Jul** **[Immuta](https://millionrounds.com/company/immuta)** Seed · US **$1.5M** With 3 others
- **Jul** **[RedOwl](https://millionrounds.com/company/redowl)** Series B · US **$17M** With 3 others
- **May** **[Booster Fuels](https://millionrounds.com/company/booster-fuels)** Seed · US **$3.1M** With 2 others
- **Mar** **[EVEN Financial](https://millionrounds.com/company/even-financial)** Seed · US **$2.8M** With 5 others
- **2014** 3 rounds
- **Jun** **[RedOwl](https://millionrounds.com/company/redowl)** Series A · US **$4.6M** With 7 others
- **May** **[Standard Treasury](https://millionrounds.com/company/standard-treasury)** Seed · US **$2.7M** With 17 others
- **Apr** **[Tuition.io](https://millionrounds.com/company/tuition-io)** Seed · US **$900K** With 4 others
- **2013** 9 rounds
- **Dec** **[Blend Labs](https://millionrounds.com/company/blend-labs)** Series A · US **Undisclosed** With 4 others
- **Nov** **[Orchard Platform](https://millionrounds.com/company/orchard-platform)** Seed · US **$2.7M** With 7 others
- **Oct** **[SimplyInsured](https://millionrounds.com/company/simplyinsured)** Seed · US · finsmes.com **$750K** With 10 others
- **Jul** **[LearnVest](https://millionrounds.com/company/learnvest)** Series C · US · techcrunch.com **$17M** With 5 others
- **Jun** **[Osper](https://millionrounds.com/company/osper)** Seed · GB **$1.2M** Sole investor
- **May** **[CapLinked](https://millionrounds.com/company/caplinked)** Venture · US · finsmes.com **$649K** With 8 others
- **Apr** **[Blueleaf](https://millionrounds.com/company/blueleaf)** Seed · US **Undisclosed** Sole investor
- **Feb** **[Tuition.io](https://millionrounds.com/company/tuition-io)** Seed · US · finsmes.com **$1.0M** With 10 others
- **Jan** **[Tuition.io](https://millionrounds.com/company/tuition-io)** Seed · US **Undisclosed** Sole investor
- **2012** 4 rounds
- **Nov** **[CapLinked](https://millionrounds.com/company/caplinked)** Series A · US · techcrunch.com **$2.1M** With 8 others
- **Jul** **[WillCall](https://millionrounds.com/company/willcall)** Seed · US · techcrunch.com **$850K** With 5 others
- **Jun** **[Blend Labs](https://millionrounds.com/company/blend-labs)** Seed · US **Undisclosed** With 7 others
- **Apr** **[CAIS](https://millionrounds.com/company/cais)** Seed · US **Undisclosed** Sole investor

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **1 named**

CJ **Christian Joseph Lawless** Managing Director of the General Partner i Filing they signed

We also hold **7** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$270M** gross assets of its funds Oct 2026

**Exempt** reporting adviser venture or small private funds

- **Legal name:** Conversion Capital, LLC
- **SEC number:** CRD 301524

## What they claim to have backed

From their own portfolio page (on their website)

**1** of 1 we have independently watched raise

[Get in Touch](https://millionrounds.com/company/airtable)

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

## Exits from the portfolio

Companies it backed that were later bought or listed **3 in all**

**[Standard Treasury](https://millionrounds.com/company/standard-treasury)** Bought by Silicon Valley Bank **Undisclosed** Aug 2015

**[LearnVest](https://millionrounds.com/company/learnvest)** Bought by [Northwestern Mutual](https://millionrounds.com/fund/northwestern-mutual-future-ventures) **$250M** Mar 2015

**[WillCall](https://millionrounds.com/company/willcall)** Bought by Ticketfly **Undisclosed** Aug 2014

An exit counts when it came after the firm's first round in the company. From historical deal records.

New fund on file

**$120M**

raised in Aug 2026

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

## The cheque

Pre-seed Seed Series A

Median round joined **$30M** the round, not its cheque Alone, median **$1.2M**

Led 2 of 27 rounds **7%**

- **Said size:** $500K – $5.0M
- **Sole investor:** 4 rounds
- **Last cheque:** Oct 2026
- **Exits:** 3 from the portfolio

Rounds by stage said on their site

- Seed said *15*
- Series A said *5*
- Series B said *3*
- Series C *3*
- Venture *1*
- Pre-seed said *-*
- Growth said *-*

Cheques by month Led Joined

Dec 2023 Nov 2026

Often in the room with

- [Canaan](https://millionrounds.com/fund/canaan-partners) 3
- [Ron Suber](https://millionrounds.com/fund/ron-suber) 3
- [SV Angel](https://millionrounds.com/fund/sv-angel) 3
- [Andreessen Horowitz](https://millionrounds.com/fund/andreessen-horowitz) 2
- [Brooklyn Bridge Ventures](https://millionrounds.com/fund/brooklyn-bridge-ventures) 2
- [Madrona Venture Group](https://millionrounds.com/fund/madrona) 2

**Pitching Conversion Capital?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Who they invest alongside

The investors most often in the same rounds as Conversion Capital. A count of rooms they were both in, not a relationship either has claimed.

[**Canaan** VC firm **3** rounds together](https://millionrounds.com/fund/canaan-partners)[**Ron Suber** VC firm **3** rounds together](https://millionrounds.com/fund/ron-suber)[**SV Angel** VC firm **3** rounds together](https://millionrounds.com/fund/sv-angel)[**Andreessen Horowitz** VC firm **2** rounds together](https://millionrounds.com/fund/andreessen-horowitz)[**Brooklyn Bridge Ventures** VC firm **2** rounds together](https://millionrounds.com/fund/brooklyn-bridge-ventures)[**Madrona Venture Group** VC firm **2** rounds together](https://millionrounds.com/fund/madrona)[**Marc Benioff** VC firm **2** rounds together](https://millionrounds.com/fund/marc-benioff)[**Mohr Davidow Ventures** VC firm **2** rounds together](https://millionrounds.com/fund/mohr-davidow-ventures)[**Neu Venture Capital** VC firm **2** rounds together](https://millionrounds.com/fund/neu-venture-capital)[**Peter Thiel** Angel **2** rounds together](https://millionrounds.com/fund/peter-thiel)[**Rothenberg Ventures** VC firm **2** rounds together](https://millionrounds.com/fund/rothenberg-ventures)[**Social Leverage** VC firm **2** rounds together](https://millionrounds.com/fund/social-leverage)

## Recently backed

The latest companies Conversion Capital put money into.

[**Vesta** $30M · Oct 2026](https://millionrounds.com/company/vesta)[**Cargado** $12M · Apr 2025](https://millionrounds.com/company/cargado)[**Booster** $56M · Jun 2019](https://millionrounds.com/company/booster)[**Convene** $68M · May 2017](https://millionrounds.com/company/convene)[**Immuta** $8.0M · Feb 2017](https://millionrounds.com/company/immuta)

## Quick answers about Conversion Capital

### What does Conversion Capital invest in?

Conversion Capital invests most often at Seed and Series A (74% of the rounds on record), in sectors such as Collaboration Tools, Productivity Tools and Recurring.

### How active is Conversion Capital?

27 investments on record, 1 of them in the last 12 months, and it led 2. The most recent was in Oct 2026.

### What has Conversion Capital invested in recently?

Its most recent investments on record: Vesta (Series B, Oct 2026), Cargado (Series A, Apr 2025) and Booster (Series C, Jun 2019).

### How big are Conversion Capital's cheques?

The median round it joins is $30M. It says it writes cheques of $500K to $5.0M.

### Does Conversion Capital lead rounds?

Sometimes: it led 2 of its 27 investments on record (7%).

### Where does Conversion Capital invest?

Most of the companies it backs are in the United States (96%).

### Is Conversion Capital investing now?

Yes: it is actively investing, with 1 investments in the last 12 months.

### Who does Conversion Capital invest alongside?

Most often Canaan (3 rounds together), Ron Suber (3 rounds together) and SV Angel (3 rounds together).

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Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=conversion-capital) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=conversion-capital)