# BrandProject: portfolio, investments and team

> BrandProject is an accelerator based in Canada. 11 investments on record, latest May 2018. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/brandproject (Millionrounds; every figure on the page links to its filing or article)

Canada · [Investor](https://millionrounds.com/investors)

# BrandProject

Filed with the SEC to raise a fund in Dec 2023, closing $14M. Last cheque observed May 2018.

Email

Accelerator Quiet Last fund $14M, Dec 2023

Pre-seed Seed Series A Consumer Finserv Wealthtech

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Cheques on record

**0%** of best year **0** **cheques in 12 months**, 11 on record

Since the last cheque **3096** days **00** hrs **00** min **00** sec

Median round **$6.0M** Cheque size, as they say **$500K – $5.0M** Rounds led **0 of 11** Sole investor **3 rounds** Exits **1 from the portfolio** Mostly in **United States, 56%**

Pitch BrandProject

## BrandProject highlights

- 01 11 rounds on record
- 02 Mostly Seed: 100% of its rounds
- 03 Sole investor in 3 rounds, median $2.0M
- 04 1 exits from the portfolio

## What they do

> We invest in pre-seed and seed stage consumer product, service and technology companies. From their own website

- **Type:** Accelerator (from a list, unverified)
- **Cheque size:** $500K – $5.0M as they say
- **Stages:** Pre-seed Seed Series A Series B
- **Sectors:** Consumer Finserv Wealthtech
- **Based in:** Toronto, Canada
- **Cold pitches:** Accepted

## The record

Every round we can evidence, newest first **11 appearances**

- **2018** 1 round
- **May** **[PetPlate](https://millionrounds.com/company/petplate)** Seed · US · FinSMEs **$4.0M** With 4 others
- **2016** 2 rounds
- **Dec** **[Freshly](https://millionrounds.com/company/freshly)** **$21M** With 5 others
- **Sept** **[Chefs Plate](https://millionrounds.com/company/chef-s-plate)** CA · BetaKit: funding **$6.0M** With 2 others
- **2015** 2 rounds
- **Oct** **[Chef's Plate](https://millionrounds.com/company/chef-s-plate)** Seed · CA **$2.0M** With 1 other
- **Mar** **[Freshly](https://millionrounds.com/company/freshly)** Seed · US **$2.0M** Sole investor
- **2014** 4 rounds
- **Dec** **[Chef's Plate](https://millionrounds.com/company/chef-s-plate)** Seed · CA **Undisclosed** Sole investor
- **Apr** **[Owlet Baby Care](https://millionrounds.com/company/owlet-baby-care)** Seed · US **$2.1M** With 5 others
- **Jan** **[ALOHA](https://millionrounds.com/company/aloha)** Seed · US · techcrunch.com **$4.5M** With 15 others
- **Jan** **[Eve Snow](https://millionrounds.com/company/eve-snow)** Seed **Undisclosed** Sole investor
- **2012** 1 round
- **Jul** **[The Coveteur](https://millionrounds.com/company/the-coveteur)** Seed · US **Undisclosed** With 2 others
- **2011** 1 round
- **Sept** **[SurfEasy](https://millionrounds.com/company/surfeasy)** CA **Undisclosed** With 4 others

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **5 named**

AB **Andrew Black** Director, President, Secretary of Blackpoynt Inc. i Form ADV

AB **Andrew Bridge** Chief Marketing Officer of Blackpoynt Inc. i Form ADV

BG **Brian Goldberg** Director of Blackpoynt Inc. i Form ADV

CL **Chad Leger** Partner, Finance of Blackpoynt Inc. i Form ADV

PH **Piers Hedley** Director of Blackpoynt Inc. i Form ADV

We also hold **10** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$172M** gross assets of its funds Oct 2026

**Exempt** reporting adviser venture or small private funds

- **Legal name:** Blackpoynt Inc.
- **SEC number:** CRD 301223

## What they claim to have backed

From their own portfolio page (on their website)

**0** of 2 we have independently watched raise

365 Investors, Fund II

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

## Exits from the portfolio

Companies it backed that were later bought or listed **1 in all**

**[SurfEasy](https://millionrounds.com/company/surfeasy)** Bought by [Opera](https://millionrounds.com/fund/opera) **Undisclosed** Mar 2015

An exit counts when it came after the firm's first round in the company. From historical deal records.

Latest fund on file

**$14M**

raised in Dec 2023

From its SEC filing. Nothing newer is on file yet.

## The cheque

Pre-seed Seed Series A

Median round joined **$6.0M** the round, not its cheque Alone, median **$2.0M**

Led 0 of 11 rounds **0%**

- **Said size:** $500K – $5.0M
- **Sole investor:** 3 rounds
- **Last cheque:** May 2018
- **Exits:** 1 from the portfolio

Rounds by stage said on their site

- Seed said *8*
- Pre-seed said *-*
- Series A said *-*
- Series B said *-*

Cheques by year Led Joined

2011 2018

Often in the room with

- [Emil Capital](https://millionrounds.com/fund/emil-capital) 2
- [Highland Capital Partners](https://millionrounds.com/fund/highland-capital-partners) 2

**Pitching BrandProject?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Who they invest alongside

The investors most often in the same rounds as BrandProject. A count of rooms they were both in, not a relationship either has claimed.

[**Emil Capital** VC firm **2** rounds together](https://millionrounds.com/fund/emil-capital)[**Highland Capital Partners** VC firm **2** rounds together](https://millionrounds.com/fund/highland-capital-partners)

## Recently backed

The latest companies BrandProject put money into.

[**PetPlate** $4.0M · May 2018](https://millionrounds.com/company/petplate)[**Freshly** $21M · Dec 2016](https://millionrounds.com/company/freshly)[**Chefs Plate** $6.0M · Sept 2016](https://millionrounds.com/company/chef-s-plate)

## Quick answers about BrandProject

### What does BrandProject invest in?

BrandProject invests most often at Seed (100% of the rounds on record), in sectors such as Consumer, Finserv and Wealthtech.

### How active is BrandProject?

11 investments on record, 0 of them in the last 12 months. The most recent was in May 2018.

### What has BrandProject invested in recently?

Its most recent investments on record: PetPlate (Seed, May 2018), Freshly (Dec 2016) and Chefs Plate (Sept 2016).

### How big are BrandProject's cheques?

The median round it joins is $6.0M. It says it writes cheques of $500K to $5.0M.

### Does BrandProject lead rounds?

Rarely, if at all: none of its 11 investments on record names it as the lead.

### Where does BrandProject invest?

Most of the companies it backs are in the United States (56%) and Canada (44%).

### Is BrandProject investing now?

No investments in the last 12 months; the latest was in May 2018.

### Who does BrandProject invest alongside?

Most often Emil Capital (2 rounds together) and Highland Capital Partners (2 rounds together).

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