# Aspect Ventures: portfolio, investments and team

> Aspect Ventures is a vc firm based in United States. 45 investments on record, latest Nov 2019. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/aspect-ventures (Millionrounds; every figure on the page links to its filing or article)

United States · [Investor](https://millionrounds.com/investors)

# Aspect Ventures

Last cheque observed Nov 2019. Silence since then is not evidence of inactivity: our sources miss unannounced rounds.

Email

Quiet New fund, Jun 2017 VC firm

Seed Series A Series B Marketplace Mobile App

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Cheques on record

**0%** of best year **0** **cheques in 12 months**, 45 on record

Since the last cheque **2553** days **00** hrs **00** min **00** sec

Median round **$16M** Cheque size, as they say **$100K – $10M** Rounds led **2 of 45** Sole investor **1 rounds** Exits **1 from the portfolio** Mostly in **United States, 95%**

Pitch Aspect Ventures

## Aspect Ventures highlights

- 01 45 rounds on record
- 02 Mostly Series A and Series B: 70% of its rounds
- 03 Sole investor in 1 rounds, median $2.5M
- 04 1 exits from the portfolio

## What they do

> Partnering with exceptional entrepreneurs to build transformative businesses. From their own website

- **Type:** VC firm (from a list, unverified)
- **Cheque size:** $100K – $10M as they say
- **Stages:** Seed Series A Series B Growth Pre-IPO
- **Sectors:** Marketplace Mobile App
- **Based in:** Palo Alto, United States
- **Cold pitches:** Not accepted

## The record

Every round we can evidence, newest first **45 appearances**

- **2019** 9 rounds
- **Nov** **[Deserve](https://millionrounds.com/company/deserve)** US · FinSMEs **$50M** With 5 others
- **Oct** **[Integris](https://millionrounds.com/company/integris)** US · GeekWire **$3.0M** With 3 others
- **Jul** **[Balena](https://millionrounds.com/company/balena)** Series B · US · FinSMEs **$14M** With 3 others
- **Jul** **[Finix](https://millionrounds.com/company/finix)** Series A · US · FinSMEs **$18M** With 6 others
- **Jul** **[Tara.ai](https://millionrounds.com/company/tara-ai)** Series A · US · TechCrunch **$10M** *Led*
- **Jun** **[Vida Health](https://millionrounds.com/company/vida-health)** Series C · US · FinSMEs **$30M** With 5 others
- **Jun** **[Troops](https://millionrounds.com/company/troops)** Series B · US · TechCrunch **$12M** *Led*
- **Mar** **[Pie Insurance](https://millionrounds.com/company/pie-insurance)** Series B · US · FinSMEs **$45M** With 5 others
- **Feb** **[Eden Health](https://millionrounds.com/company/eden-health)** Series A · US · FinSMEs **$10M** With 4 others
- **2018** 10 rounds
- **Dec** **[Crew](https://millionrounds.com/company/crew)** Series C · US · FinSMEs **$35M** With 5 others
- **Oct** **[Lensabl](https://millionrounds.com/company/lensabl)** US · TechCrunch **$3.7M** With 6 others
- **Oct** **[Shipwell](https://millionrounds.com/company/shipwell)** Series A · US · FinSMEs **$10M** With 3 others
- **Aug** **[Dfinity Foundation](https://millionrounds.com/company/dfinity-foundation)** CH · FinSMEs **$102M** With 8 others
- **Aug** **[Indegy](https://millionrounds.com/company/indegy)** Series B · US · FinSMEs **$18M** With 5 others
- **Aug** **[Deserve](https://millionrounds.com/company/deserve)** US · Businessinsider **$17M** With 3 others
- **Aug** **[Worklete](https://millionrounds.com/company/worklete)** Series A · US · FinSMEs **$6.5M** With 5 others
- **Jun** **[Chime](https://millionrounds.com/company/chime)** Series C · US · FinSMEs **$70M** With 5 others
- **Mar** **[Edgybees](https://millionrounds.com/company/edgybees)** US · TechCrunch **$5.5M** With 4 others
- **Feb** **[SafeChain](https://millionrounds.com/company/safechain)** US · FinSMEs **$3.0M** With 7 others
- **2017** 9 rounds
- **Dec** **[FollowAnalytics](https://millionrounds.com/company/followanalytics)** Series B · US · FinSMEs **$11M** With 6 others
- **Dec** **[ShieldX](https://millionrounds.com/company/shieldx)** Series B · US · FinSMEs **$25M** With 5 others
- **Oct** **[UrbanSitter](https://millionrounds.com/company/urbansitter)** Series C · US · FinSMEs **$17M** With 4 others
- **Sept** **[Chime](https://millionrounds.com/company/chime)** Series B · US · FinSMEs **$18M** With 5 others
- **Sept** **[YayPay](https://millionrounds.com/company/yaypay)** US · FinSMEs **$5.3M** With 6 others
- **Apr** **[Amino](https://millionrounds.com/company/amino)** Series C · US · FinSMEs **$25M** With 4 others
- **Mar** **[HotelTonight](https://millionrounds.com/company/hoteltonight)** Series E · US · FinSMEs **$37M** With 6 others
- **Mar** **[Astro](https://millionrounds.com/company/astro)** Series A · US · FinSMEs **$8.3M** With 3 others
- **Feb** **[Exabeam](https://millionrounds.com/company/exabeam)** Series C · US · FinSMEs **$30M** With 4 others
- **2016** 4 rounds
- **Nov** **[Atlas Informatics](https://millionrounds.com/company/atlas-informatics)** US · TechCrunch **$21M** With 2 others
- **Oct** **[Uplevel Security](https://millionrounds.com/company/uplevel-security)** US · FinSMEs **$2.5M** Sole investor
- **Sept** **[Ellevest](https://millionrounds.com/company/ellevest)** US · FinSMEs **$9.0M** With 1 other
- **Jun** **[Resin.io](https://millionrounds.com/company/resin-io)** Series A · GB · GeekWire **$9.0M** With 2 others
- **2015** 4 rounds
- **Oct** **[FollowAnalytics](https://millionrounds.com/company/followanalytics)** Series A · US **$10M** With 3 others
- **Sept** **[Exabeam](https://millionrounds.com/company/exabeam)** Series B · US **$25M** With 3 others
- **Jun** **[Selfscore](https://millionrounds.com/company/selfscore)** Series A · US **$5.3M** With 2 others
- **May** **[The Muse](https://millionrounds.com/company/the-muse)** Series A · US **$10M** With 3 others
- **2014** 9 rounds
- **Dec** **[Selfscore](https://millionrounds.com/company/selfscore)** Seed · US **$1.0M** With 2 others
- **Oct** **[Vida Health](https://millionrounds.com/company/vida-health)** Series A · US **$5.0M** With 8 others
- **Oct** **[ForeScout Technologies, Inc.](https://millionrounds.com/company/forescout-technologies-inc)** Series F · US **Undisclosed** With 1 other
- **Jul** **[BaubleBar](https://millionrounds.com/company/baublebar)** Series B · US **$10M** With 5 others

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **2 named**

JF **Jennifer Fonstad** Managing Member of General Partner i Filing they signed

TG **Theresia Gouw** Managing Member of General Partner i Filing they signed

We also hold **5** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$931M** gross assets of its funds Oct 2026

**Exempt** reporting adviser venture or small private funds

- **Legal name:** Aspect Management, LLC
- **SEC number:** CRD 175357

## What they claim to have backed

From their own portfolio page (on their website)

**32** of 47 we have independently watched raise

[Athenahealth](https://millionrounds.com/company/athenahealth)[Balena](https://millionrounds.com/company/balena)[Baublebar](https://millionrounds.com/company/baublebar)[Bryj](https://millionrounds.com/company/bryj)[Ciphertrace](https://millionrounds.com/company/ciphertrace)[Deserve](https://millionrounds.com/company/deserve)[Dfinity](https://millionrounds.com/company/dfinity)[Exabeam](https://millionrounds.com/company/exabeam)[Flurry](https://millionrounds.com/company/flurry)[Futurefamily](https://millionrounds.com/company/future-family)[Grokker](https://millionrounds.com/company/grokker)[Gusto](https://millionrounds.com/company/gusto)[Hoteltonight](https://millionrounds.com/company/hoteltonight)[Imperva](https://millionrounds.com/company/prevoty)[Indegy](https://millionrounds.com/company/indegy)[Informed](https://millionrounds.com/company/informed)[Integris](https://millionrounds.com/company/integris)[Kloudless](https://millionrounds.com/company/kloudless)[Learnvest](https://millionrounds.com/company/learnvest)[Ockam](https://millionrounds.com/company/ockam)[Ohmconnect](https://millionrounds.com/company/ohmconnect)[Pieinsurance](https://millionrounds.com/company/pie-insurance)[Predicthq](https://millionrounds.com/company/predicthq)[Solvhealth](https://millionrounds.com/company/solv)[Stem](https://millionrounds.com/company/stem)[Talkiq](https://millionrounds.com/company/talkiq)[Themuse](https://millionrounds.com/company/the-muse)[Therealreal](https://millionrounds.com/company/the-realreal)[Troops](https://millionrounds.com/company/troops)[Trulia](https://millionrounds.com/company/trulia)[Urbansitter](https://millionrounds.com/company/urbansitter)[Vida](https://millionrounds.com/company/vida-health) Amino Aquasec Catonetworks Chimebank Crewapp Evidentid Forescout Helloastro Nanostring Orkus Qordoba Silverfort Socrates Tari Trustar

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

## Exits from the portfolio

Companies it backed that were later bought or listed **1 in all**

**[Flavour](https://millionrounds.com/company/flavour)** Bought by Tasting Table **Undisclosed** Jun 2015

An exit counts when it came after the firm's first round in the company. From historical deal records.

New fund on file

**Raised**

a new fund in Jun 2017

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

## The cheque

Seed Series A Series B

Median round joined **$16M** the round, not its cheque Alone, median **$2.5M**

Led 2 of 45 rounds **4%**

- **Said size:** $100K – $10M
- **Sole investor:** 1 rounds
- **Last cheque:** Nov 2019
- **Exits:** 1 from the portfolio

Rounds by stage said on their site

- Series A said *12*
- Series B said *11*
- Series C *6*
- Seed said *3*
- Series F *1*
- Growth said *-*
- Pre-IPO said *-*

Cheques by year Led Joined

2014 2019

Often in the room with

- [Accel](https://millionrounds.com/fund/accel) 4
- [Shlomo Kramer](https://millionrounds.com/fund/shlomo-kramer) 4
- [Pelion Venture Partners](https://millionrounds.com/fund/pelion-venture-partners) 3
- [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) 3
- [Cathay Innovation](https://millionrounds.com/fund/cathay-innovation) 2
- [Crosslink Capital](https://millionrounds.com/fund/crosslink-capital) 2

**Pitching Aspect Ventures?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Who they invest alongside

The investors most often in the same rounds as Aspect Ventures. A count of rooms they were both in, not a relationship either has claimed.

[**Accel** VC firm **4** rounds together](https://millionrounds.com/fund/accel)[**Shlomo Kramer** Growth equity **4** rounds together](https://millionrounds.com/fund/shlomo-kramer)[**Pelion Venture Partners** VC firm **3** rounds together](https://millionrounds.com/fund/pelion-venture-partners)[**Salesforce Ventures** Corporate VC **3** rounds together](https://millionrounds.com/fund/salesforce-ventures)[**Cathay Innovation** VC firm **2** rounds together](https://millionrounds.com/fund/cathay-innovation)[**Crosslink Capital** VC firm **2** rounds together](https://millionrounds.com/fund/crosslink-capital)[**DBL Partners** VC firm **2** rounds together](https://millionrounds.com/fund/dbl-partners)[**First Round Capital** VC firm **2** rounds together](https://millionrounds.com/fund/first-round-capital)[**Greycroft** VC firm **2** rounds together](https://millionrounds.com/fund/greycroft)[**Harrison Metal** VC firm **2** rounds together](https://millionrounds.com/fund/harrison-metal)[**Homebrew** VC firm **2** rounds together](https://millionrounds.com/fund/homebrew)[**Menlo Ventures** VC firm **2** rounds together](https://millionrounds.com/fund/menlo-ventures)

## Recently backed

The latest companies Aspect Ventures put money into.

[**Balena** $14M · Jul 2019](https://millionrounds.com/company/balena)[**Tara.ai** $10M · Jul 2019](https://millionrounds.com/company/tara-ai)[**Vida Health** $30M · Jun 2019](https://millionrounds.com/company/vida-health)[**Pie Insurance** $45M · Mar 2019](https://millionrounds.com/company/pie-insurance)[**Lensabl** $3.7M · Oct 2018](https://millionrounds.com/company/lensabl)[**Shipwell** $10M · Oct 2018](https://millionrounds.com/company/shipwell)

## Mentioned on podcasts

Episodes that name Aspect Ventures in their description, not their title.

- [The Official SaaStr Podcast](https://millionrounds.com/podcasts/saastr) 23 Mar 2020 · 31 min SaaStr 319: How To Think About And Make Pre-Emptive Burn Cuts, Operational Survival In Times Of Uncertainty & Managing Your Psychology As Founder & CEO with May Habib, Founder & CEO @ Qordoba With [May Habib](https://millionrounds.com/person/may-habib) Mentions [Aspect Ventures](https://millionrounds.com/fund/aspect-ventures)[Bonfire Ventures](https://millionrounds.com/fund/bonfire-ventures)[Lehman Brothers](https://millionrounds.com/fund/lehman-brothers) *+1* Apple PodcastsShow page

## Quick answers about Aspect Ventures

### What does Aspect Ventures invest in?

Aspect Ventures invests most often at Series A and Series B (70% of the rounds on record), in sectors such as Marketplace, Mobile and App.

### How active is Aspect Ventures?

45 investments on record, 0 of them in the last 12 months, and it led 2. The most recent was in Nov 2019.

### What has Aspect Ventures invested in recently?

Its most recent investments on record: Deserve (Undisclosed round, Nov 2019), Integris (Undisclosed round, Oct 2019) and Balena (Series B, Jul 2019).

### How big are Aspect Ventures's cheques?

The median round it joins is $16M. It says it writes cheques of $100K to $10M.

### Does Aspect Ventures lead rounds?

Sometimes: it led 2 of its 45 investments on record (4%).

### Where does Aspect Ventures invest?

Most of the companies it backs are in the United States (95%).

### Is Aspect Ventures investing now?

No investments in the last 12 months; the latest was in Nov 2019.

### Who does Aspect Ventures invest alongside?

Most often Accel (4 rounds together), Shlomo Kramer (4 rounds together) and Pelion Venture Partners (3 rounds together).

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