# Alliance Consumer Growth: portfolio, investments and team > Alliance Consumer Growth is a private equity based in United States. 6 investments on record, latest Feb 2018. Portfolio, stages, co-investors and team. Source: https://millionrounds.com/fund/alliance-consumer-growth-acg (Millionrounds; every figure on the page links to its filing or article) United States · [Investor](https://millionrounds.com/investors) # Alliance Consumer Growth Last cheque observed Feb 2018. Silence since then is not evidence of inactivity: our sources miss unannounced rounds. Quiet New fund $72M, Aug 2023 Private equity Seed Series A Series B Brands Retail Goods Fast Moving Consumer Goods Cheques on record **0%** of best year **0** **cheques in 12 months**, 6 on record Since the last cheque **3176** days **00** hrs **00** min **00** sec Median round **$112M** Cheque size, as they say **$1.0M – $100M** Rounds led **0 of 6** Sole investor **4 rounds** Mostly in **United States, 100%** Pitch Alliance Consumer Growth ## Alliance Consumer Growth highlights - 01 6 rounds on record - 02 Sole investor in 4 rounds, median undisclosed ## What they do - **Type:** Private equity (from a list, unverified) - **Cheque size:** $1.0M – $100M as they say - **Stages:** Seed Series A Series B Growth - **Sectors:** Brands Retail Goods Fast Moving Consumer Goods - **Based in:** New York, United States - **Cold pitches:** Not stated ## The record Every round we can evidence, newest first **6 appearances** - **2018** 1 round - **Feb** **[Harry's](https://millionrounds.com/company/harry-s)** US · Nytimes **$112M** With 1 other - **2015** 3 rounds - **Jul** **[Tender Greens](https://millionrounds.com/company/tender-greens)** **Undisclosed** With 1 other - **Jul** **[Tata’s Natural Alchemy](https://millionrounds.com/company/tata-s-natural-alchemy)** US **Undisclosed** Sole investor - **Jun** **[Live Better Brands](https://millionrounds.com/company/live-better-brands)** US **Undisclosed** Sole investor - **2014** 2 rounds - **Mar** **[Ripple Brand Collective](https://millionrounds.com/company/ripple-brand-collective)** US **Undisclosed** Sole investor - **Jan** **[Suja Juice](https://millionrounds.com/company/suja-juice)** US **Undisclosed** Sole investor An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor. ## The team Named by the firm itself, on a filing, its Form ADV or its company registration **3 named** JN **Joshua Nathan Goldin** Chief Executive Officer of the Managing Member or the General Partner i Filing they signed JD **Julian David Steinberg** President of the Managing Member or the General Partner i Filing they signed TN **Trevor Nelson** Officer of the managing member i Filing they signed We also hold **11** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them. ## What the register says From the firm's own filings with the SEC, which it must file accurately by law **$858M** assets it manages Oct 2026 **Registered** investment adviser full reporting to the SEC - **Legal name:** Alliance Consumer Growth, LLC - **SEC number:** CRD 163639 Funds on its Form ADV **17** private funds, **$878M** in gross assets · filed Oct 2024 - Alliance Consumer Growth Fund IV, L.P. *Private equity* 75 investors $455M - Alliance Consumer Growth Fund III, L.P. *Private equity* 65 investors $293M - Alliance Consumer Growth Fund II, L.P. *Private equity* 63 investors $61M - Alliance Consumer Growth Fund V, L.P. *Private equity* 55 investors $38M - ACG Piscataway LLC *Private equity* 14 investors $9.8M - ACG III Founders Circle, L.P. *Private equity* 20 investors $9.5M - ACG IV Founders Circle, L.P. *Private equity* 27 investors $4.9M - Maple Gastown Holdings L.P. *Private equity* 8 investors $3.7M - ACG Chicken Co-Investors LLC *Private equity* 32 investors $940K - Alliance Consumer Growth Fund V-A, L.P. *Private equity* 3 investors $905K And 7 more on the filing. New fund on file **$72M** raised in Aug 2023 From its SEC filing, not a journalist: a firm that has just raised has money to deploy. ## The cheque Seed Series A Series B Median round joined **$112M** the round, not its cheque Alone, median **-** Led 0 of 6 rounds **0%** - **Said size:** $1.0M – $100M - **Sole investor:** 4 rounds - **Last cheque:** Feb 2018 Rounds by stage said on their site - Seed said *-* - Series A said *-* - Series B said *-* - Growth said *-* Cheques by year Led Joined 2014 2018 **Pitching Alliance Consumer Growth?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque. Add to your CRM *→* ## Recently backed The latest companies Alliance Consumer Growth put money into. [**Harry's** $112M · Feb 2018](https://millionrounds.com/company/harry-s) ## Quick answers about Alliance Consumer Growth ### What does Alliance Consumer Growth invest in? Alliance Consumer Growth says it invests in Brands, Retail Goods and Fast Moving Consumer Goods. ### How active is Alliance Consumer Growth? 6 investments on record, 0 of them in the last 12 months. The most recent was in Feb 2018. ### What has Alliance Consumer Growth invested in recently? Its most recent investments on record: Harry's (Undisclosed round, Feb 2018). ### How big are Alliance Consumer Growth's cheques? The median round it joins is $112M. It says it writes cheques of $1.0M to $100M. ### Does Alliance Consumer Growth lead rounds? Rarely, if at all: none of its 6 investments on record names it as the lead. ### Where does Alliance Consumer Growth invest? Most of the companies it backs are in the United States (100%). ### Is Alliance Consumer Growth investing now? No investments in the last 12 months; the latest was in Feb 2018. ### What kind of investor is Alliance Consumer Growth? Alliance Consumer Growth is a private equity firm based in New York, United States. ## Raising now? Find the investors who back rounds like yours, and keep every conversation on one fundraising board. Find similar investorsOpen your CRM Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=alliance-consumer-growth-acg) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=alliance-consumer-growth-acg)