# 12 Flags: portfolio, investments and team

> 12 Flags is a family office based in India. Portfolio, stages, co-investors and team.

Source: https://millionrounds.com/fund/12-flags (Millionrounds; every figure on the page links to its filing or article)

India · [Investor](https://millionrounds.com/investors)

# 12 Flags

No observed cheques. Organisations of this type rarely announce deals, so this says nothing about their activity.

Email

Family office Unknown New fund $51M, Jul 2026

Seed Series A Series B Consumer Brands Retail Healthcare

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Cheques on record

**No rounds observed yet** A limit of the sources we read, not a finding about the firm.

Pitch 12 Flags

## What they do

> A unique platform to invest patient capital behind the most promising consumer businesses. From their own website

- **Type:** Family office
- **Cheque size:** Not stated
- **Stages:** Seed Series A Series B
- **Sectors:** Consumer Brands Retail Healthcare
- **Based in:** Bengaluru, India
- **Cold pitches:** Accepted

## The record

No rounds observed yet. That is a limit of the sources we read, not a finding about the firm. If it has invested, a round will put it here. [Know a round it was in? Tell us](https://millionrounds.com/corrections?slug=12-flags).

## The team

Named by the firm itself, on a filing, its Form ADV or its company registration **4 named**

AJ **Anil Joshi** Director of the GP i Filing they signed

CM **Conor Michael McNaughton** Director of the GP i Filing they signed

RK **Rakesh Kapoor** DIRECTOR i Filing they signed

SK **Siddharth Kapoor** Member of Investment Manager i Filing they signed

We also hold **7** people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

## What the register says

From the firm's own filings with the SEC, which it must file accurately by law

**$20M** gross assets of its funds Oct 2026

**Exempt** reporting adviser venture or small private funds

- **Legal name:** 12 Flags Consumer Fund GP
- **SEC number:** CRD 343390

## What they claim to have backed

From their own portfolio page (on their website)

**1** of 1 we have independently watched raise

[Framer](https://millionrounds.com/company/framer)

Weaker than a round we watched, stronger than a list somebody sold us. A firm is far less willing to put a company on its own site that it never funded.

New fund on file

**$51M**

raised in Jul 2026

From its SEC filing, not a journalist: a firm that has just raised has money to deploy.

**Pitching 12 Flags?** Put them on your fundraising board with this record on the card, and follow them to hear when they write a new cheque.

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## Quick answers about 12 Flags

### What does 12 Flags invest in?

12 Flags says it invests in Consumer Brands, Retail and Healthcare.

### Is 12 Flags investing now?

No investments in the last 12 months.

### What kind of investor is 12 Flags?

12 Flags is a family office based in Bengaluru, India.

### How much does 12 Flags manage?

About $20M, as gross assets of its private funds (Oct 2026).

### Has 12 Flags raised a new fund?

Its latest fund filing with the SEC was in Jul 2026, reporting $51M raised.

### Does 12 Flags take cold pitches?

Yes: its own website says it reads unsolicited pitches.

### Where does this information on 12 Flags come from?

From public registers and its own website, checked and rebuilt every night.

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Built from the rounds we watched, its filings and its own website, refreshed every night. [How we count](https://millionrounds.com/methodology) · [Report a correction](https://millionrounds.com/corrections?slug=12-flags) · [Is this your firm? Claim it](https://millionrounds.com/claim?org=12-flags)
