# WayRay's pitch deck

> WayRay's pitch deck: 15 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/wayray (Millionrounds; every figure on the page links to its filing or article)

**WayRay** Ar/vr 1 / 15 Read in the app

Pitch deck

# WayRay's *pitch deck*

The deck, and the 2 rounds we watched WayRay raise afterwards, with the investors each report named.

WayRay was a Swiss deep-tech startup that specialized in holographic augmented reality (AR) technologies for the automotive industry. Founded in November 2012 in Moscow, Russia, the company moved its headquarters to Zürich, Switzerland, in 2014. WayRay was known for creating the world's first holographic AR navigation system for cars, aiming to enhance smart driving experiences. The company raised approximately $30 million in funding, with significant backing from Alibaba Group. Before its liquidation in August 2023, WayRay developed a range of holographic AR products, including the Navion aftermarket navigation system and an embedded AR display for new vehicles. They also provided a development framework for third-party developers to create AR applications. WayRay collaborated with major automotive manufacturers like Porsche and Honda, contributing to the integration of AR technologies in vehicles. Despite its closure, WayRay is recognized for pioneering advancements in automotive AR interfaces.

15 slides 3.7MB CH Ar/vr

Read the deck Free account. The deck belongs to WayRay, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 15 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Competition**
- 3 **Vision**
- 4 **Traction**
- 5
- 6 **Team**
- 7
- 8 **Product**
- 9
- 10
- 11 **Market**
- 12 **Market**
- 13 **Market**
- 14
- 15 **Contact**

Cover Competition Vision Traction Team Product Market Contact

What happened next

## $98M across 2 rounds

**2** rounds observed **$98M** reported in total **Mar 2017** first we saw **Sept 2018** most recent

- Sept 2018 Series C **$80M** [Alibaba Group](https://millionrounds.com/fund/alibaba-group) China Merchants Capital/ Hyundai Motor Consortium of Sovereign Wealth Funds [JVCKENWOOD](https://millionrounds.com/fund/jvckenwood)[Porsche](https://millionrounds.com/fund/porsche) Reported by FinSMEs
- Mar 2017 Series B **$18M** [Alibaba](https://millionrounds.com/fund/alibaba)[SAIC Motor](https://millionrounds.com/fund/saic-motor) Reported by FinSMEs

[Everyone who backed WayRay](https://millionrounds.com/company/wayray)

1 / 15

The deck itself

## Read WayRay's full pitch deck

All 15 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to WayRay.

## More decks

[**Magic Leap** Ar/vr 1 / 39 **$2.8B** raised after](https://millionrounds.com/decks/magic-leap)[**Osso VR** Ar/vr 1 / 13 **$68M** raised after](https://millionrounds.com/decks/osso-vr)[**Octi** Ar/vr 1 / 12 **$7.5M** raised after](https://millionrounds.com/decks/octi)[**SpaceX** AI 1 / 15 **$42B** raised after](https://millionrounds.com/decks/spacex)

[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=wayray) and it goes.