# Super Coffee's pitch deck

> Super Coffee's pitch deck: 12 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/super-coffee (Millionrounds; every figure on the page links to its filing or article)

**Super Coffee** Beverage 1 / 12 Read in the app

Pitch deck

# Super Coffee's *pitch deck*

The deck, and the 2 rounds we watched Super Coffee raise afterwards, with the investors each report named.

Super Coffee, also known as Kitu Life Inc., is a dynamic food and beverage company founded in 2015 by the DeCicco brothers. The company specializes in health-conscious, ready-to-drink coffee products that are sugar-free and made with high-quality ingredients. Super Coffee has quickly become the third most popular ready-to-drink coffee brand in the United States, with its headquarters located in Austin, Texas. The company offers a diverse range of products, including ready-to-drink coffee, creamers, and espresso beverages. All products are designed to be keto-friendly and organic, featuring ingredients like organic Colombian coffee, whey protein, MCT oil, and natural sweeteners. Super Coffee is available in over 40,000 retail locations nationwide, including major chains like Walmart and Whole Foods. With a strong focus on product innovation and a commitment to promoting a healthy lifestyle, Super Coffee continues to grow and attract a dedicated customer base.

12 slides 5.6MB US Beverage Coffee

Read the deck Free account. The deck belongs to Super Coffee, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 12 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Market**
- 3 **Problem**
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12 **Contact**

Cover Market Problem Contact

What happened next

## $131M across 2 rounds

**2** rounds observed **$131M** reported in total **Aug 2021** first we saw **May 2026** most recent

- May 2026 Growth **$25M** No investor was named in the report. Reported by Trousdale Ventures
- Aug 2021 Series C **$106M** No investor was named in the report. Source recorded

[Everyone who backed Super Coffee](https://millionrounds.com/company/super-coffee)

1 / 12

The deck itself

## Read Super Coffee's full pitch deck

All 12 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Super Coffee.

## Investors who claim them

Firms listing Super Coffee on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Siddhi Capital** Growth equity](https://millionrounds.com/fund/siddhi-capital)

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[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=super-coffee) and it goes.