# Spotify's pitch deck > Spotify's pitch deck: 70 slides, and the funding round we observed afterwards. Source: https://millionrounds.com/decks/spotify (Millionrounds; every figure on the page links to its filing or article) **Spotify** Pitch deck 1 / 70 Read in the app Pitch deck # Spotify's *pitch deck* The deck, and the 11 rounds we watched Spotify raise afterwards, with the investors each report named. 70 slides 1.3MB LU Read the deck Free account. The deck belongs to Spotify, so reading it needs one; everything on this page is public. What is in it ## The deck, slide by slide Each slide by what it argues. 70 slides against a median of 13 across the 1,712 decks we hold. *median* - 1 **Cover** - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22 - 23 - 24 - 25 - 26 - 27 - 28 - 29 - 30 - 31 - 32 - 33 - 34 - 35 - 36 - 37 - 38 - 39 - 40 - 41 - 42 **Competition** - 43 - 44 - 45 - 46 - 47 - 48 - 49 - 50 - 51 - 52 - 53 - 54 - 55 - 56 - 57 - 58 - 59 - 60 - 61 - 62 - 63 - 64 - 65 - 66 - 67 - 68 - 69 - 70 Cover Competition What happened next ## $1.1B across 11 rounds **11** rounds observed **$1.1B** reported in total **Oct 2008** first we saw **Aug 2015** most recent - Aug 2015 Secondary **Amount undisclosed** [SharesPost Investment Management](https://millionrounds.com/fund/sharespost-investment-management) Source recorded - Jun 2015 Series G **$526M** [Asset Management Partners](https://millionrounds.com/fund/asset-management-partners)[Baillie Gifford](https://millionrounds.com/fund/baillie-gifford)[D.E. Shaw & Co.](https://millionrounds.com/fund/d-e-shaw-and-co-2)[Discovery Capital](https://millionrounds.com/fund/discovery-capital-management-corporation)[GSV Capital](https://millionrounds.com/fund/gsv-capital)[Goldman Sachs](https://millionrounds.com/fund/goldman-sachs) Halcyon Asset Management [Lansdowne Partners](https://millionrounds.com/fund/lansdowne-partners)[Northzone](https://millionrounds.com/fund/northzone)[Rinkelberg Capital](https://millionrounds.com/fund/rinkelberg-capital)[Senvest Capital](https://millionrounds.com/fund/senvest-capital)[Technology Crossover Ventures](https://millionrounds.com/fund/tcv)[TeliaSonera](https://millionrounds.com/fund/teliasonera) Source recorded - Nov 2014 Secondary **Amount undisclosed** [Groupe Arnault](https://millionrounds.com/fund/groupe-arnault)[blisce/](https://millionrounds.com/fund/blisce) Source recorded - Jan 2014 Secondary **Amount undisclosed** [Alexandre Mars](https://millionrounds.com/fund/alexandre-mars)[blisce/](https://millionrounds.com/fund/blisce) Source recorded - Nov 2013 Series F **$250M** [Technology Crossover Ventures](https://millionrounds.com/fund/tcv) Reported by techcrunch.com - Nov 2012 Series E **$100M** [AFSquare](https://millionrounds.com/fund/afsquare) Coca-Cola Company [Fidelity Ventures](https://millionrounds.com/fund/fidelity-ventures)[Goldman Sachs](https://millionrounds.com/fund/goldman-sachs)[Lakestar](https://millionrounds.com/fund/lakestar)[The Coca-Cola Company](https://millionrounds.com/fund/the-coca-cola-company) Reported by musicweek.com - Jan 2012 Secondary **Amount undisclosed** [137 Ventures](https://millionrounds.com/fund/137-ventures) Source recorded - Jun 2011 Series D **$100M** [Accel Partners](https://millionrounds.com/fund/accel)[Digital Sky Technologies](https://millionrounds.com/fund/dst-global)[Kleiner Perkins Caufield & Byers](https://millionrounds.com/fund/kleiner-perkins-caufield-and-byers) Reported by thealarmclock.com - Feb 2010 Series C **$16M** [Founders Fund](https://millionrounds.com/fund/founders-fund)[Sean Parker](https://millionrounds.com/fund/sean-parker) Reported by techcrunch.com - Aug 2009 Series B **$50M** [Horizons Ventures](https://millionrounds.com/fund/horizons-ventures)[Li Ka-shing](https://millionrounds.com/fund/li-ka-shing)[Wellington Partners](https://millionrounds.com/fund/wellington-partners) Reported by mobile-ent.biz - Oct 2008 Series A **$22M** [Creandum](https://millionrounds.com/fund/creandum)[Horizons Ventures](https://millionrounds.com/fund/horizons-ventures)[Li Ka-shing](https://millionrounds.com/fund/li-ka-shing)[Northzone](https://millionrounds.com/fund/northzone) Source recorded [Everyone who backed Spotify](https://millionrounds.com/company/spotify) 1 / 70 The deck itself ## Read Spotify's full pitch deck All 70 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app. Read the deck *→* Free account. The deck belongs to Spotify. ## Investors who claim them Firms listing Spotify on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us. [**ROM Utrecht Region** VC firm](https://millionrounds.com/fund/rom-utrecht-region)[**Hawk Infinity** Private equity](https://millionrounds.com/fund/hawk-infinity) ## More decks [**SpaceX** AI 1 / 15 **$42B** raised after](https://millionrounds.com/decks/spacex)[**Wework** Enterprise 1 / 36 **$12B** raised after](https://millionrounds.com/decks/wework)[**Uber** Transportation 1 / 25 **$11B** raised after](https://millionrounds.com/decks/uber)[**Doordash** Consumer internet 1 / 14 **$4.7B** raised after](https://millionrounds.com/decks/doordash) [Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=spotify) and it goes.