# Shopify's pitch deck

> Shopify's pitch deck: 29 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/shopify (Millionrounds; every figure on the page links to its filing or article)

**Shopify** Information Technology & Services 1 / 29 Read in the app

Pitch deck

# Shopify's *pitch deck*

The deck, and the 3 rounds we watched Shopify raise afterwards, with the investors each report named.

29 slides 25.0MB CA Information technology & services

Read the deck Free account. The deck belongs to Shopify, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 29 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Vision**
- 3
- 4 **Product**
- 5 **Product**
- 6 **Product**
- 7 **Market**
- 8
- 9
- 10 **Market**
- 11
- 12 **Product**
- 13 **Validation**
- 14 **Validation**
- 15 **Market**
- 16
- 17
- 18
- 19 **Financials**
- 20 **Traction**
- 21 **Traction**
- 22 **Traction**
- 23 **Business model**
- 24 **Go to market**
- 25 **Solution**
- 26 **The ask**
- 27
- 28
- 29 **Market**

Cover Vision Product Market Validation Financials Traction Business model Go to market Solution The ask

What happened next

## $122M across 3 rounds

**3** rounds observed **$122M** reported in total **Dec 2010** first we saw **Dec 2013** most recent

- Dec 2013 Series C **$100M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[Felicis Ventures](https://millionrounds.com/fund/felicis-ventures)[FirstMark Capital](https://millionrounds.com/fund/firstmark)[Georgian Partners](https://millionrounds.com/fund/georgian)[Insight Venture Partners](https://millionrounds.com/fund/insight-venture-partners)[OMERS Ventures](https://millionrounds.com/fund/omers-ventures) Reported by gigaom.com
- Oct 2011 Series B **$15M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[Felicis Ventures](https://millionrounds.com/fund/felicis-ventures)[FirstMark Capital](https://millionrounds.com/fund/firstmark)[Georgian Partners](https://millionrounds.com/fund/georgian) Reported by finsmes.com
- Dec 2010 Series A **$7.0M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[Felicis Ventures](https://millionrounds.com/fund/felicis-ventures)[FirstMark Capital](https://millionrounds.com/fund/firstmark) Reported by shopify.com

[Everyone who backed Shopify](https://millionrounds.com/company/shopify)

Form D

What they told the regulator

## Shopify filed 2 Form Ds with the SEC

The company reporting its own raise, rather than a journalist reporting it.

**Oct 2019** most recent filing

1 / 29

The deck itself

## Read Shopify's full pitch deck

All 29 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Shopify.

## Investors who claim them

Firms listing Shopify on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Webb Investment Network** Family office](https://millionrounds.com/fund/webb-investment-network)[**Daniel Debow** Angel](https://millionrounds.com/fund/daniel-debow)[**Sidekick Partners** VC firm](https://millionrounds.com/fund/sidekick-partners)[**Irregular Expressions** Angel network](https://millionrounds.com/fund/irregular-expressions)[**Interscope Records** Growth equity](https://millionrounds.com/fund/interscope-records)[**757 Accelerate** Accelerator](https://millionrounds.com/fund/757-accelerate)[**Apex Partners** Private equity](https://millionrounds.com/fund/apex-partners-3)[**Axeed LLC** Family office](https://millionrounds.com/fund/axeed-llc)[**CrateBind** Investment firm](https://millionrounds.com/fund/cratebind)[**CyNESTx Incubator** Incubator](https://millionrounds.com/fund/cynestx-incubator)[**Debrup** Investment firm](https://millionrounds.com/fund/debrup)[**EMX Capital** Private equity](https://millionrounds.com/fund/emx-capital)[**Erik Ventures** Company](https://millionrounds.com/fund/erik-ventures)[**Gammite ventures** VC firm](https://millionrounds.com/fund/gammite-ventures)[**Great Futures Fund** Investment firm](https://millionrounds.com/fund/great-futures-fund)[**HUGS & KISSES ANIMAL FUND** VC firm](https://millionrounds.com/fund/hugs-and-kisses-animal-fund)[**Light Eagle AG** Family office](https://millionrounds.com/fund/light-eagle-ag)[**Lynn Growth Partners** Private equity](https://millionrounds.com/fund/lynn-growth-partners)[**Mana Up** Accelerator](https://millionrounds.com/fund/mana-up)[**Peepal Tree Capital** Investment firm](https://millionrounds.com/fund/peepal-tree-capital)[**Shogun Capital** VC firm](https://millionrounds.com/fund/shogun-capital-2)[**Triple B Investments, LLC** Investment firm](https://millionrounds.com/fund/triple-b-investments-llc)

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[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=shopify) and it goes.
