# Shoelace's pitch deck

> Shoelace's pitch deck: 12 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/shoelace (Millionrounds; every figure on the page links to its filing or article)

**Shoelace** Marketing & advertising 1 / 12 Read in the app

Pitch deck

# Shoelace's *pitch deck*

The deck, and the round we watched Shoelace raise afterwards, with the investors each report named.

Shoelace is a Toronto-based omni-channel growth marketing agency founded in 2015. The company specializes in scaling direct-to-consumer (DTC) and e-commerce brands through paid social, paid search, and email marketing. By combining AI technology with human creativity, Shoelace delivers effective growth strategies, manages omni-channel campaigns, and creates engaging content to enhance customer acquisition and retention. The agency offers a range of digital marketing services, including management of social media ads, search engine marketing, and personalized email campaigns. They focus on data-driven growth strategies that utilize AI to automate tasks and suggest experiments for clients. Shoelace targets independent DTC and e-commerce brands, particularly fast-growing businesses and Shopify stores, helping them implement customer journey marketing and recapture visitors through retargeting campaigns.

12 slides 0.2MB CA Marketing & advertising Ad retargeting

Read the deck Free account. The deck belongs to Shoelace, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 12 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2
- 3
- 4
- 5
- 6
- 7
- 8 **Cover**
- 9
- 10
- 11 **Validation**
- 12 **Contact**

Cover Validation Contact

What happened next

## Raised across 1 round

**1** rounds observed **-** reported in total **Feb 2023** first we saw **Feb 2023** most recent

- Feb 2023 Venture **Amount undisclosed** [500 Global](https://millionrounds.com/fund/500-startups)[BDC Venture Capital](https://millionrounds.com/fund/bdc-venture-capital)[FundersClub](https://millionrounds.com/fund/fundersclub)[Right Side Capital Management](https://millionrounds.com/fund/right-side-capital-management)[Samsung NEXT](https://millionrounds.com/fund/samsung-next) Source recorded

[Everyone who backed Shoelace](https://millionrounds.com/company/shoelace)

1 / 12

The deck itself

## Read Shoelace's full pitch deck

All 12 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Shoelace.

## Investors who claim them

Firms listing Shoelace on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**irrvrntVC** VC firm](https://millionrounds.com/fund/irrvrntvc)

## More decks

[**Audiomob** Marketing & advertising 1 / 11 **$18M** raised after](https://millionrounds.com/decks/audiomob)[**Bento** Marketing & advertising 1 / 10 **$14M** raised after](https://millionrounds.com/decks/bento)[**Talkable** Marketing & advertising 1 / 17 **$1.2M** raised after](https://millionrounds.com/decks/talkable)[**AppVirality** Marketing & advertising 1 / 25](https://millionrounds.com/decks/appvirality)

[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=shoelace) and it goes.