# Picnic's pitch deck > Picnic's pitch deck: 10 slides, and the funding round we observed afterwards. Source: https://millionrounds.com/decks/picnic (Millionrounds; every figure on the page links to its filing or article) **Picnic** Consumer goods 1 / 10 Read in the app Pitch deck # Picnic's *pitch deck* The deck, and the 5 rounds we watched Picnic raise afterwards, with the investors each report named. Picnic is a user-first media platform and ad technology company founded in 2017, with headquarters in London and an office in New York. The company focuses on transforming digital advertising by delivering impactful ads that respect user experience. Picnic operates with a people-first philosophy, fostering a culture of trust and ambition. In 2024, it secured £1 million in funding to expand its presence in the US market. Picnic offers a range of services that connect publishers, advertisers, and users. Its user-first ad delivery ensures that ads are engaging and non-disruptive. The company provides monetization solutions for publishers, particularly for Google AMP pages, and features a self-service platform for creating social-style ads. Picnic also emphasizes brand lift and ROI optimization through data-driven strategies. Its innovative products include the Picnic Inventory Quality (PIQ) platform, which assesses webpage suitability for ad delivery, and a user-friendly ad creation tool. With a commitment to flexibility and employee well-being, Picnic is recognized as a leading ad tech company in the UK. 10 slides 1.7MB NL Consumer goods Consumer internet Read the deck Free account. The deck belongs to Picnic, so reading it needs one; everything on this page is public. What is in it ## The deck, slide by slide Each slide by what it argues. 10 slides against a median of 13 across the 1,712 decks we hold. *median* - 1 **Cover** - 2 **Problem** - 3 **Solution** - 4 **Market** - 5 **Market** - 6 **Product** - 7 **Market** - 8 **Competition** - 9 **Go to market** - 10 **Contact** Cover Problem Solution Market Product Competition Go to market Contact What happened next ## $500M across 3 rounds **3** rounds observed **$500M** reported in total **Oct 2024** first we saw **Nov 2025** most recent - Nov 2025 Growth **$495M** [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund)[Flying Fish Partners](https://millionrounds.com/fund/flying-fish-partners) Reported by Silicon Canals - May 2025 Venture **Amount undisclosed** [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund)[Draper Associates](https://millionrounds.com/fund/draper-associates) Source recorded - Oct 2024 Venture **$5.0M** [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund)[Branded Hospitality](https://millionrounds.com/fund/branded-hospitality-ventures)[Draper Associates](https://millionrounds.com/fund/draper-associates)[Flying Fish Partners](https://millionrounds.com/fund/flying-fish-partners) Source recorded - Nov 2019 Seed **$5.0M** [Creative Ventures Lead](https://millionrounds.com/fund/creative-ventures)[Flying Fish Partners](https://millionrounds.com/fund/flying-fish-partners)[Vulcan Capital](https://millionrounds.com/fund/vulcan-capital) Reported by TechCrunch - Mar 2017 Round **$107M** De Hoge Dennen [Finci](https://millionrounds.com/fund/finci)[Hoyberg](https://millionrounds.com/fund/hoyberg)[NPM Capital](https://millionrounds.com/fund/npm-capital) Reported by FinSMEs [Everyone who backed Picnic](https://millionrounds.com/company/picnic) 1 / 10 The deck itself ## Read Picnic's full pitch deck All 10 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app. Read the deck *→* Free account. The deck belongs to Picnic. ## Investors who claim them Firms listing Picnic on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us. [**Tomahawk Ventures** VC firm](https://millionrounds.com/fund/tomahawk-ventures)[**tomahawk.vc** VC firm](https://millionrounds.com/fund/tomahawk-vc)[**FirstPartyCapital** VC firm](https://millionrounds.com/fund/firstpartycapital) ## More decks [**Motatos** Consumer goods 1 / 13 **$44M** raised after](https://millionrounds.com/decks/motatos)[**Verishop** Consumer goods 1 / 15 **$40M** raised after](https://millionrounds.com/decks/verishop)[**Datasembly** Consumer goods 1 / 9 **$16M** raised after](https://millionrounds.com/decks/datasembly)[**Hamama** Consumer goods 1 / 11 **$3.2M** raised after](https://millionrounds.com/decks/hamama) [Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=picnic) and it goes.