# Pendo's pitch deck

> Pendo's pitch deck: 24 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/pendo (Millionrounds; every figure on the page links to its filing or article)

**Pendo** Enterprise 1 / 24 Read in the app

Pitch deck

# Pendo's *pitch deck*

The deck, and the 8 rounds we watched Pendo raise afterwards, with the investors each report named.

Pendo is a product experience platform that specializes in software usage analytics and digital adoption solutions.

24 slides 2.1MB US Enterprise Analytics

Read the deck Free account. The deck belongs to Pendo, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 24 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Product**
- 3 **Solution**
- 4
- 5 **Product**
- 6
- 7 **Solution**
- 8 **Product**
- 9 **Product**
- 10 **Validation**
- 11 **Product**
- 12 **Validation**
- 13 **Product**
- 14 **Traction**
- 15 **Go to market**
- 16
- 17
- 18 **Market**
- 19 **Market**
- 20 **Product**
- 21 **Roadmap**
- 22 **Financials**
- 23 **Product**
- 24

Cover Product Solution Validation Traction Go to market Market Roadmap Financials

What happened next

## $258M across 8 rounds

**8** rounds observed **$258M** reported in total **Jan 2014** first we saw **Sept 2025** most recent

- Sept 2025 Debt **$100M** [B Capital](https://millionrounds.com/fund/b-capital)[FirstMark](https://millionrounds.com/fund/firstmark)[General Atlantic](https://millionrounds.com/fund/general-atlantic)[Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures)[Sapphire Ventures](https://millionrounds.com/fund/sapphire-ventures)[Spark Capital](https://millionrounds.com/fund/spark-capital) Source recorded
- Oct 2019 Series E **$100M** [Sapphire Ventures Lead](https://millionrounds.com/fund/sapphire-ventures)[Battery Ventures](https://millionrounds.com/fund/battery-ventures)[Cross Creek](https://millionrounds.com/fund/cross-creek)[FirstMark](https://millionrounds.com/fund/firstmark)[General Atlantic](https://millionrounds.com/fund/general-atlantic)[Geodesic Capital](https://millionrounds.com/fund/geodesic-capital)[Meritech Capital](https://millionrounds.com/fund/meritech-capital-partners)[Tiger Global](https://millionrounds.com/fund/tiger-global-management) Reported by FinSMEs
- Jul 2017 Series C **$25M** [Contour](https://millionrounds.com/fund/contour)[Core](https://millionrounds.com/fund/core-investment-properties-fund)[IDEAFund](https://millionrounds.com/fund/idea-fund) Meritech Capital Partners/ Battery [Salesforce](https://millionrounds.com/fund/salesforce-ventures)[Spark](https://millionrounds.com/fund/spark-3) Reported by FinSMEs
- Dec 2016 Series B **$20M** [Spark Capital](https://millionrounds.com/fund/spark-capital) Reported by FinSMEs
- Oct 2015 Series A **$11M** [Battery Ventures](https://millionrounds.com/fund/battery-ventures)[Contour Venture Partners](https://millionrounds.com/fund/contour-venture-partners)[Core Capital Partners](https://millionrounds.com/fund/core-capital-partners-2)[IDEA Fund Partners](https://millionrounds.com/fund/idea-fund-partners)[Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Source recorded
- Mar 2015 Round **$1.3M** [Contour Venture Partners](https://millionrounds.com/fund/contour-venture-partners)[Core Capital Partners](https://millionrounds.com/fund/core-capital-partners-2) Triangle Business Journal Source recorded
- Nov 2014 Seed **$1.0M** [Contour Venture Partners](https://millionrounds.com/fund/contour-venture-partners)[Core Capital Partners](https://millionrounds.com/fund/core-capital-partners-2) Source recorded
- Jan 2014 Round **Amount undisclosed** [Dingman Center Angels](https://millionrounds.com/fund/dingman-center-angels) Source recorded

[Everyone who backed Pendo](https://millionrounds.com/company/pendo)

1 / 24

The deck itself

## Read Pendo's full pitch deck

All 24 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Pendo.

## Investors who claim them

Firms listing Pendo on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Sapphire Ventures** VC firm](https://millionrounds.com/fund/sapphire-ventures)[**Contour Venture Partners** VC firm](https://millionrounds.com/fund/contour-venture-partners)[**Geodesic Capital** VC firm](https://millionrounds.com/fund/geodesic-capital)[**Cross Creek** VC firm](https://millionrounds.com/fund/cross-creek)

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[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=pendo) and it goes.