# Peloton's pitch deck

> Peloton's pitch deck: 27 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/peloton (Millionrounds; every figure on the page links to its filing or article)

**Peloton** Consumer internet 1 / 27 Read in the app

Pitch deck

# Peloton's *pitch deck*

The deck, and the 10 rounds we watched Peloton raise afterwards, with the investors each report named.

Discover Peloton’s fitness equipment and personalized workout plans. From cardio to strength, find an exercise program that keeps you motivated and on track.

27 slides 0.6MB US Consumer internet Cycling

Read the deck Free account. The deck belongs to Peloton, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 27 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2
- 3
- 4
- 5 **Product**
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14 **Competition**
- 15 **Product**
- 16 **Cover**
- 17
- 18 **Competition**
- 19 **Market**
- 20 **Product**
- 21
- 22
- 23
- 24 **Market**
- 25
- 26 **Product**
- 27 **Contact**

Cover Product Competition Market Contact

What happened next

## $1.4B across 10 rounds

**10** rounds observed **$1.4B** reported in total **Feb 2012** first we saw **May 2024** most recent

- May 2024 Debt **$300M** [Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins)[L Catterton](https://millionrounds.com/fund/l-catterton)[TCV](https://millionrounds.com/fund/tcv)[Tiger Global Management](https://millionrounds.com/fund/tiger-global-management)[Wellington Management](https://millionrounds.com/fund/wellington-management) Source recorded
- Aug 2018 Series F **$550M** Balyasny [Felix](https://millionrounds.com/fund/felix)[Fidelity](https://millionrounds.com/fund/fidelity)[Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins)[NBC Universal](https://millionrounds.com/fund/nbcuniversal) TCV/ Tiger [True](https://millionrounds.com/fund/true)[Wellington](https://millionrounds.com/fund/wellington-management)[Winslow](https://millionrounds.com/fund/winslow-capital) Reported by FinSMEs
- May 2017 Series E **$325M** Balyasny [Fidelity Investments](https://millionrounds.com/fund/fidelity)[GGV](https://millionrounds.com/fund/ggv-capital)[Kleiner Perkins](https://millionrounds.com/fund/kleiner-perkins) QuestMark True Ventures/ Comcast NBCUniversal [Wellington Management](https://millionrounds.com/fund/wellington-management) Reported by FinSMEs
- Apr 2017 Round **$60M** Omnitracs/ Intel Reported by Bloomberg
- Dec 2015 Growth **$75M** [Catterton](https://millionrounds.com/fund/catterton-investment-holdings-llc) Source recorded
- Apr 2015 Series C **$30M** [Tiger Global Management](https://millionrounds.com/fund/tiger-global-management)[True Ventures](https://millionrounds.com/fund/true-ventures-2) Source recorded
- Apr 2014 Series B **$11M** [Tiger Global Management](https://millionrounds.com/fund/tiger-global-management) Source recorded
- Jul 2013 Crowdfunding **$307K** No investor was named in the report. Source recorded
- Dec 2012 Series A **$3.5M** [Grace Beauty Capital](https://millionrounds.com/fund/grace-beauty-capital) Source recorded
- Feb 2012 Seed **$400K** [Jed Katz](https://millionrounds.com/fund/jed-katz) Source recorded

[Everyone who backed Peloton](https://millionrounds.com/company/peloton)

Form D

What they told the regulator

## Peloton filed 6 Form Ds with the SEC

The company reporting its own raise, rather than a journalist reporting it.

**$65M** sold under the offering **Jul 2023** most recent filing

1 / 27

The deck itself

## Read Peloton's full pitch deck

All 27 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Peloton.

## Investors who claim them

Firms listing Peloton on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Felix Capital** VC firm](https://millionrounds.com/fund/felix-capital)[**Conduit** Accelerator](https://millionrounds.com/fund/conduit)[**Maywic Select Investments** VC firm](https://millionrounds.com/fund/maywic-select-investments)[**Next Round Capital Partners** VC firm](https://millionrounds.com/fund/next-round-capital-partners)

## More decks

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[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=peloton) and it goes.