# Mixpanel's pitch deck

> Mixpanel's pitch deck: 12 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/mixpanel (Millionrounds; every figure on the page links to its filing or article)

**Mixpanel** Information technology & services 1 / 12 Read in the app

Pitch deck · Y Combinator Summer 2009

# Mixpanel's *pitch deck*

The deck, and the 5 rounds we watched Mixpanel raise afterwards, with the investors each report named.

Mixpanel is a product analytics and behavioral experimentation platform that helps digital teams understand user interactions with web and mobile applications. Founded in 2009 and headquartered in San Francisco, California, Mixpanel has grown into a unicorn with a valuation exceeding $1 billion as of 2021. The platform is designed to turn raw data into actionable insights for product, growth, and engineering teams. Mixpanel offers a suite of API-based analytics services, including event-based tracking, funnel analysis, retention reports, behavioral segmentation, and session replays. Its self-serve interface allows users to access these features without needing SQL or data engineering support. Additionally, Mixpanel Messaging provides in-app messaging and notifications to enhance user engagement. The platform serves over 29,000 organizations globally, including well-known companies like Uber, Netflix, and Pinterest, enabling them to make data-driven decisions based on user behavior data.

12 slides 5.1MB US Information technology & services

Read the deck Free account. The deck belongs to Mixpanel, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 12 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Problem**
- 3 **Problem**
- 4 **Solution**
- 5 **Vision**
- 6 **Competition**
- 7
- 8 **Go to market**
- 9 **Market**
- 10 **Traction**
- 11 **Competition**
- 12 **Contact**

Cover Problem Solution Vision Competition Go to market Market Traction Contact

What happened next

## $77M across 5 rounds

**5** rounds observed **$77M** reported in total **Jul 2009** first we saw **Dec 2014** most recent

- Dec 2014 Series B **$65M** [Andreessen Horowitz](https://millionrounds.com/fund/andreessen-horowitz) Source recorded
- May 2012 Series A **$10M** [Andreessen Horowitz](https://millionrounds.com/fund/andreessen-horowitz)[David Sacks](https://millionrounds.com/fund/david-sacks)[Marc Benioff](https://millionrounds.com/fund/marc-benioff)[Max Levchin](https://millionrounds.com/fund/max-levchin) Reported by finsmes.com
- May 2011 Seed **$1.3M** [Keith Rabois](https://millionrounds.com/fund/keith-rabois)[Max Levchin](https://millionrounds.com/fund/max-levchin)[Michael Birch](https://millionrounds.com/fund/michael-birch)[Sequoia Capital](https://millionrounds.com/fund/sequoia-capital) Reported by techcrunch.com
- Feb 2010 Seed **$500K** [Max Levchin](https://millionrounds.com/fund/max-levchin)[Michael Birch](https://millionrounds.com/fund/michael-birch) Reported by techcrunch.com
- Jul 2009 Seed **$15K** [Sequoia Capital](https://millionrounds.com/fund/sequoia-capital)[Y Combinator](https://millionrounds.com/fund/y-combinator) Reported by techcrunch.com

[Everyone who backed Mixpanel](https://millionrounds.com/company/mixpanel)

1 / 12

The deck itself

## Read Mixpanel's full pitch deck

All 12 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Mixpanel.

## Investors who claim them

Firms listing Mixpanel on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Garry Tan** Angel](https://millionrounds.com/fund/garry-tan)[**hi5 Ventures** VC firm](https://millionrounds.com/fund/hi5-ventures)[**Conduit** Accelerator](https://millionrounds.com/fund/conduit)[**CrateBind** Investment firm](https://millionrounds.com/fund/cratebind)[**Scout Analytics** Investment firm](https://millionrounds.com/fund/scout-analytics)

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[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=mixpanel) and it goes.