# Marshmallow's pitch deck

> Marshmallow's pitch deck: 13 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/marshmallow (Millionrounds; every figure on the page links to its filing or article)

**Marshmallow** Finance 1 / 13 Read in the app

Pitch deck

# Marshmallow's *pitch deck*

The deck, and the 2 rounds we watched Marshmallow raise afterwards, with the investors each report named.

Marshmallow Technology Ltd., founded in 2017 in London, is a British insurtech and fintech company. Established by twins Alexander and Oliver Kent-Braham, along with software engineer David Goate, Marshmallow has achieved unicorn status with a valuation exceeding $1.25 billion. The company focuses on democratizing access to financial products for individuals who have recently moved to the UK, addressing the challenges newcomers face in traditional insurance pricing. Marshmallow offers a range of insurance products, including car, van, and home insurance, all designed with a data-driven approach. The company utilizes alternative data sources to provide fairer premiums, often up to 45% lower than traditional pricing. Additionally, Marshmallow has expanded into financial services, offering car finance products and transition services to assist newcomers in adapting to life in the UK. With a user-friendly mobile app and 24/7 live chat support, Marshmallow aims to simplify the insurance process for its diverse customer base, which includes immigrants and expatriates.

13 slides 2.0MB GB Finance Fintech

Read the deck Free account. The deck belongs to Marshmallow, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 13 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2
- 3 **Vision**
- 4 **Product**
- 5 **Financials**
- 6 **Market**
- 7 **Product**
- 8 **Market**
- 9 **Market**
- 10 **Market**
- 11
- 12 **Product**
- 13 **Market**

Cover Vision Product Financials Market

What happened next

## $135M across 2 rounds

**2** rounds observed **$135M** reported in total **Apr 2025** first we saw **Apr 2025** most recent

- Apr 2025 Growth **$90M** [Portage Capital Lead](https://millionrounds.com/fund/portage-capital)[BlackRock](https://millionrounds.com/fund/blackrock)[Columbia Lake Partners](https://millionrounds.com/fund/columbia-lake-partners) Reported by TechCrunch
- Apr 2025 Series C **$45M** [BlackRock](https://millionrounds.com/fund/blackrock)[Passion Capital](https://millionrounds.com/fund/passion-capital)[Portage Ventures](https://millionrounds.com/fund/portage-vc)[Tribe Capital](https://millionrounds.com/fund/tribe-capital)[Triple Point Ventures](https://millionrounds.com/fund/triple-point) Source recorded

[Everyone who backed Marshmallow](https://millionrounds.com/company/marshmallow)

1 / 13

The deck itself

## Read Marshmallow's full pitch deck

All 13 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Marshmallow.

## Investors who claim them

Firms listing Marshmallow on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Tribe Capital** VC firm](https://millionrounds.com/fund/tribe-capital)[**Portfolio Ventures** VC firm](https://millionrounds.com/fund/will-martin)[**Bridford Group** VC firm](https://millionrounds.com/fund/bridford-group)[**Giano Capital** Growth equity](https://millionrounds.com/fund/giano-capital)

## More decks

[**PrimaryBid** Finance 1 / 13 **$265M** raised after](https://millionrounds.com/decks/primarybid)[**Sparrow** Finance 1 / 12 **$35M** raised after](https://millionrounds.com/decks/sparrow)[**Plum Fintech** Finance 1 / 9 **$23M** raised after](https://millionrounds.com/decks/plum-fintech)[**SUMA Wealth** Finance 1 / 15 **$5.6M** raised after](https://millionrounds.com/decks/suma-wealth)

[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=marshmallow) and it goes.
