# HowGood's pitch deck > HowGood's pitch deck: 11 slides, and the funding round we observed afterwards. Source: https://millionrounds.com/decks/howgood (Millionrounds; every figure on the page links to its filing or article) **HowGood** Consumer internet 1 / 11 Read in the app Pitch deck # HowGood's *pitch deck* The deck, and the 2 rounds we watched HowGood raise afterwards, with the investors each report named. HowGood is an independent research company and SaaS data platform based in Stone Ridge, New York. Founded in 2007, it operates the world’s largest database on food and personal care product sustainability. The company aims to improve the environmental and social impact of the food system through comprehensive sustainability data. HowGood offers a range of services, including the Latis platform, which helps food and beverage companies measure and manage their carbon footprints. Their Global Sustainability Database features extensive data on emissions factors, assessed ingredients, and product ratings. The company also runs an in-store rating program in approximately 400 U.S. grocery stores, providing shoppers with sustainability tags. Additionally, the HowGood mobile app allows consumers to scan product barcodes for sustainability scores, enhancing informed purchasing decisions. HowGood serves various B2B clients, including leading food brands, retailers, suppliers, and foodservice providers, while also benefiting consumers through its app and in-store initiatives. 11 slides 2.6MB US Consumer internet Read the deck Free account. The deck belongs to HowGood, so reading it needs one; everything on this page is public. What is in it ## The deck, slide by slide Each slide by what it argues. 11 slides against a median of 13 across the 1,712 decks we hold. *median* - 1 **Cover** - 2 **Product** - 3 - 4 **Product** - 5 **Product** - 6 **Product** - 7 **Product** - 8 **Market** - 9 **Market** - 10 **Solution** - 11 Cover Product Market Solution What happened next ## $6.2M across 2 rounds **2** rounds observed **$6.2M** reported in total **Sept 2014** first we saw **Mar 2017** most recent - Mar 2017 Series A **$4.2M** [Contour](https://millionrounds.com/fund/contour)[FirstMark](https://millionrounds.com/fund/firstmark)[Great Oaks](https://millionrounds.com/fund/great-oaks-venture-capital) High Line [Humanity United](https://millionrounds.com/fund/humanity-united) Jake Lodwick Joanne R. Wilson [Serious Change](https://millionrounds.com/fund/serious-change) Reported by FinSMEs - Sept 2014 Seed **$2.0M** [FirstMark Capital](https://millionrounds.com/fund/firstmark)[Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital)[High Line Venture Partners](https://millionrounds.com/fund/high-line-ventures-partners) Source recorded [Everyone who backed HowGood](https://millionrounds.com/company/howgood) Form D What they told the regulator ## HowGood filed 5 Form Ds with the SEC The company reporting its own raise, rather than a journalist reporting it. **$7.2M** sold under the offering **Jan 2021** most recent filing 1 / 11 The deck itself ## Read HowGood's full pitch deck All 11 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app. Read the deck *→* Free account. The deck belongs to HowGood. ## Investors who claim them Firms listing HowGood on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us. [**Great Oaks Venture Capital** VC firm](https://millionrounds.com/fund/great-oaks-venture-capital)[**Contour Venture Partners** VC firm](https://millionrounds.com/fund/contour-venture-partners)[**Joanne Wilson** Angel](https://millionrounds.com/fund/joanne-wilson)[**Danone Manifesto Venture** VC firm](https://millionrounds.com/fund/danone-manifesto-ventures) ## More decks [**Doordash** Consumer internet 1 / 14 **$4.7B** raised after](https://millionrounds.com/decks/doordash)[**Airbnb** Consumer internet 1 / 14 **$4.0B** raised after](https://millionrounds.com/decks/airbnb)[**Deliveroo** Consumer internet 1 / 21 **$1.5B** raised after](https://millionrounds.com/decks/deliveroo)[**OpenDoor** Consumer internet 1 / 15 **$1.4B** raised after](https://millionrounds.com/decks/opendoor) [Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=howgood) and it goes.