# Good-Loop's pitch deck

> Good-Loop's pitch deck: 14 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/good-loop (Millionrounds; every figure on the page links to its filing or article)

**Good-Loop** Advertising 1 / 14 Read in the app

Pitch deck

# Good-Loop's *pitch deck*

The deck, and the round we watched Good-Loop raise afterwards, with the investors each report named.

Good-Loop is a carbon-neutral advertising platform and the first B Corp in AdTech, focused on connecting brands, people, and charitable causes worldwide through its unique Good-MediaTM category. The company empowers brands to make a positive impact by raising funds for charities, having generated over $8 million and planted more than one million trees while supporting quality journalism. The primary service offered by Good-Loop is its Watch-to-Donate advertising format. This innovative approach allows users to unlock a free donation to a charity of their choice by engaging with brand content. The company allocates 50% of all revenue from this service directly to charitable partners. Additionally, Good-Loop provides educational resources through the Good-MediaTM Academy and offers carbon-neutral advertising solutions, including a carbon filtering tool for advertisers. Headquartered in Edinburgh, with offices in London and New York, Good-Loop is dedicated to promoting ethical advertising and social responsibility.

14 slides 3.1MB GB Advertising

Read the deck Free account. The deck belongs to Good-Loop, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 14 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Market**
- 3
- 4
- 5 **Product**
- 6 **Validation**
- 7 **Competition**
- 8
- 9 **Traction**
- 10
- 11 **Business model**
- 12 **Vision**
- 13 **Market**
- 14 **Contact**

Cover Market Product Validation Competition Traction Business model Vision Contact

What happened next

## $434K across 1 round

**1** rounds observed **$434K** reported in total **Apr 2024** first we saw **Apr 2024** most recent

- Apr 2024 Venture **$434K** [Scottish Enterprise](https://millionrounds.com/fund/scottish-enterprise)[Seedrs](https://millionrounds.com/fund/seedrs) Source recorded

[Everyone who backed Good-Loop](https://millionrounds.com/company/good-loop)

Form D

What they told the regulator

## Good-Loop filed a Form D with the SEC

The company reporting its own raise, rather than a journalist reporting it.

**$434K** sold under the offering **Apr 2024** most recent filing

1 / 14

The deck itself

## Read Good-Loop's full pitch deck

All 14 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Good-Loop.

## Investors who claim them

Firms listing Good-Loop on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Collider** Accelerator](https://millionrounds.com/fund/collider)[**Angel Academe** Angel network](https://millionrounds.com/fund/angel-academe-increasing-female-investment)[**You & Mr Jones Brandtech Ventures** Corporate VC](https://millionrounds.com/fund/you-and-mr-jones-brandtech-ventures)[**Brandtech Ventures** Corporate VC](https://millionrounds.com/fund/brandtech-ventures)[**FirstPartyCapital** VC firm](https://millionrounds.com/fund/firstpartycapital)

## More decks

[**Canela Media** Advertising 1 / 15 **$32M** raised after](https://millionrounds.com/decks/canela-media)[**Knak** Advertising 1 / 13 **$25M** raised after](https://millionrounds.com/decks/knak)[**Marpipe** Advertising 1 / 10 **$8.0M** raised after](https://millionrounds.com/decks/marpipe)[**Qonsent** Advertising 1 / 9 **$6.0M** raised after](https://millionrounds.com/decks/qonsent)

[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=good-loop) and it goes.
