# Canva's pitch deck

> Canva's pitch deck: 12 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/canva (Millionrounds; every figure on the page links to its filing or article)

**Canva** Adtech/martech 1 / 12 Read in the app

Pitch deck

# Canva's *pitch deck*

The deck, and the 11 rounds we watched Canva raise afterwards, with the investors each report named.

Canva Pty Ltd is an Australian multinational software company based in Sydney, known for its user-friendly graphic design platform. Founded in 2012, Canva aims to make professional-quality design accessible to everyone, regardless of their experience level. The platform features a drag-and-drop interface, extensive template library, and a wide range of customization tools, allowing users to create various visual content easily. Canva operates on a freemium model, offering both free and premium subscription options, including Canva Pro and Canva for Enterprise. The company serves a diverse clientele, from individual creators and small businesses to large enterprises, with over 130 million monthly active users across 190 countries. Its product ecosystem includes tools for document creation, presentations, website building, and advanced AI-powered features through its Magic Studio. Canva continues to lead in the design software market by providing accessible and efficient solutions for all users.

12 slides 2.1MB AU Adtech/martech AI

Read the deck Free account. The deck belongs to Canva, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 12 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2
- 3 **Market**
- 4
- 5
- 6 **Product**
- 7
- 8 **Market**
- 9
- 10 **Team**
- 11
- 12

Cover Market Product Team

What happened next

## $248M across 11 rounds

**11** rounds observed **$248M** reported in total **Mar 2013** first we saw **Jun 2026** most recent

- Jun 2026 Growth **$25M** [Coatue](https://millionrounds.com/fund/coatue-management)[Founders Fund](https://millionrounds.com/fund/founders-fund)[Franklin Templeton](https://millionrounds.com/fund/franklin-templeton)[General Catalyst](https://millionrounds.com/fund/general-catalyst)[HSG](https://millionrounds.com/fund/hsg) Source recorded
- Aug 2025 Round **Amount undisclosed** [Fidelity Management & Research Co Lead](https://millionrounds.com/fund/fidelity)[Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[Coatue](https://millionrounds.com/fund/coatue-management)[Franklin Templeton](https://millionrounds.com/fund/franklin-templeton)[General Catalyst](https://millionrounds.com/fund/general-catalyst)[Growth Equity Partners](https://millionrounds.com/fund/growth-equity-partners)[HSG](https://millionrounds.com/fund/hsg)[JP Morgan Asset Management](https://millionrounds.com/fund/j-p-morgan-asset-management)[US Equity Group](https://millionrounds.com/fund/us-equity-group) Reported by Startup Daily
- Oct 2019 Round **$85M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[Blackbird](https://millionrounds.com/fund/blackbird)[Bond](https://millionrounds.com/fund/bond)[General Catalyst](https://millionrounds.com/fund/general-catalyst)[Sequoia China](https://millionrounds.com/fund/sequoia-capital-china) Reported by TechCrunch
- May 2019 Round **$70M** [Blackbird Capital](https://millionrounds.com/fund/blackbird-capital-group)[Bond](https://millionrounds.com/fund/bond)[Felicis](https://millionrounds.com/fund/felicis-ventures)[General Catalyst](https://millionrounds.com/fund/general-catalyst) Reported by TechCrunch
- Jan 2018 Round **$40M** Sequoia China/ Blackbird Lead [Felicis](https://millionrounds.com/fund/felicis-ventures) Reported by TechCrunch
- Oct 2015 Series A **$15M** [Blackbird Ventures](https://millionrounds.com/fund/blackbird-ventures-2)[Felicis Ventures](https://millionrounds.com/fund/felicis-ventures)[Matrix Partners](https://millionrounds.com/fund/matrix-partners)[Owen Wilson](https://millionrounds.com/fund/owen-wilson)[Vayner/RSE](https://millionrounds.com/fund/vayner-rse)[Woody Harrelson](https://millionrounds.com/fund/woody-harrelson) Source recorded
- Apr 2015 Seed **$6.0M** [AirTree Ventures](https://millionrounds.com/fund/airtree)[Blackbird Ventures](https://millionrounds.com/fund/blackbird-ventures-2)[Matrix Partners](https://millionrounds.com/fund/matrix-partners)[Shasta Ventures](https://millionrounds.com/fund/shasta-ventures) Source recorded
- Jul 2014 Seed **$3.6M** [Blackbird Ventures (Australia)](https://millionrounds.com/fund/blackbird-ventures)[Founders Fund](https://millionrounds.com/fund/founders-fund)[Matrix Partners](https://millionrounds.com/fund/matrix-partners)[Shasta Ventures](https://millionrounds.com/fund/shasta-ventures)[Square Peg Capital](https://millionrounds.com/fund/square-peg-capital) Source recorded
- Jun 2014 Debt **$250K** No investor was named in the report. Source recorded
- Mar 2013 Seed **$3.0M** [500 Startups](https://millionrounds.com/fund/500-startups)[Aayush Phumbhra](https://millionrounds.com/fund/aayush-phumbhra)[Bill Tai](https://millionrounds.com/fund/bill-tai)[Blackbird Ventures (Australia)](https://millionrounds.com/fund/blackbird-ventures)[InterWest Partners](https://millionrounds.com/fund/interwest-partners)[Jean Sini](https://millionrounds.com/fund/jean-sini)[Ken Goldman](https://millionrounds.com/fund/ken-goldman)[Lars Rasmussen](https://millionrounds.com/fund/lars-rasmussen)[Matrix Partners](https://millionrounds.com/fund/matrix-partners)[Shan Mehta](https://millionrounds.com/fund/shan-mehta)[Square Peg Capital](https://millionrounds.com/fund/square-peg-capital) Reported by techcrunch.com
- Mar 2013 Debt **$105K** [Aayush Phumbhra](https://millionrounds.com/fund/aayush-phumbhra) Reported by sec.gov

[Everyone who backed Canva](https://millionrounds.com/company/canva)

Form D

What they told the regulator

## Canva filed 6 Form Ds with the SEC

The company reporting its own raise, rather than a journalist reporting it.

**$28M** sold under the offering **Sept 2016** most recent filing

1 / 12

The deck itself

## Read Canva's full pitch deck

All 12 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Canva.

## Investors who claim them

Firms listing Canva on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Matrix Partners** VC firm](https://millionrounds.com/fund/matrix-partners)[**InterWest Partners** VC firm](https://millionrounds.com/fund/interwest-partners)[**K5 Global** Private equity](https://millionrounds.com/fund/k5-global)[**Iconiq Capital** Growth equity](https://millionrounds.com/fund/iconiq-capital-3)[**TDK Ventures** Corporate VC](https://millionrounds.com/fund/tdk-ventures)[**ICONIQ Capital** Family office](https://millionrounds.com/fund/iconiq-capital)[**CapitalG** Corporate VC](https://millionrounds.com/fund/capitalg)[**FPV Ventures** VC firm](https://millionrounds.com/fund/fpv-ventures)[**Five V Capital** Private equity](https://millionrounds.com/fund/five-v-capital)[**D. E. Shaw Ventures** Growth equity](https://millionrounds.com/fund/d-e-shaw-ventures)[**Alkeon Capital** VC firm](https://millionrounds.com/fund/alkeon-capital)[**BAM Elevate** Private equity](https://millionrounds.com/fund/bam-elevate)[**Irregular Expressions** Angel network](https://millionrounds.com/fund/irregular-expressions)[**Capital Angel Network** Angel network](https://millionrounds.com/fund/capital-angel-network)[**Foggy Valley Aotearoa** VC firm](https://millionrounds.com/fund/foggy-valley-aotearoa)[**Galdana Ventures** Fund of funds](https://millionrounds.com/fund/galdana-ventures)[**Rogue Insight Capital** VC firm](https://millionrounds.com/fund/rogue-insight-capital)[**Scenic Management** Growth equity](https://millionrounds.com/fund/scenic-management)[**adfirst.vc** VC firm](https://millionrounds.com/fund/adfirst)[**3SPOKE** Private credit](https://millionrounds.com/fund/3spoke)[**AG Ventures Limited** Corporate VC](https://millionrounds.com/fund/ag-ventures-limited)[**Builders + Backers** Venture studio](https://millionrounds.com/fund/builders-backers)[**Conduit** Accelerator](https://millionrounds.com/fund/conduit)[**Cryptopia Group** VC firm](https://millionrounds.com/fund/cryptopia-group)[**Dark Pool Capital** Growth equity](https://millionrounds.com/fund/dark-pool-capital)[**First Avenue Ventures** VC firm](https://millionrounds.com/fund/first-avenue-ventures)[**Golden Falcon Capital** VC firm](https://millionrounds.com/fund/golden-falcon-capital)[**Green Isle Capital** Private equity](https://millionrounds.com/fund/green-isle-capital)[**MVC** VC firm](https://millionrounds.com/fund/mvc-2)[**Massachusetts Technology Collaborative** VC firm](https://millionrounds.com/fund/massachusetts-technology-collaborative)

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