# Cake's pitch deck > Cake's pitch deck: 15 slides, and the funding round we observed afterwards. Source: https://millionrounds.com/decks/cake (Millionrounds; every figure on the page links to its filing or article) **Cake** Dev 1 / 15 Read in the app Pitch deck # Cake's *pitch deck* The deck, and the 4 rounds we watched Cake raise afterwards, with the investors each report named. CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing. 15 slides 2.7MB US Dev E-commerce Read the deck Free account. The deck belongs to Cake, so reading it needs one; everything on this page is public. What is in it ## The deck, slide by slide Each slide by what it argues. 15 slides against a median of 13 across the 1,712 decks we hold. *median* - 1 **Cover** - 2 - 3 - 4 - 5 - 6 **Competition** - 7 - 8 - 9 **Product** - 10 **Market** - 11 - 12 **Validation** - 13 - 14 - 15 **Product** Cover Competition Product Market Validation What happened next ## $12M across 4 rounds **4** rounds observed **$12M** reported in total **Jan 2018** first we saw **Jan 2025** most recent - Jan 2025 Seed **$3.2M** [Boston Seed Capital](https://millionrounds.com/fund/boston-seed-capital)[Flybridge](https://millionrounds.com/fund/flybridge)[Seed Capital](https://millionrounds.com/fund/seed-capital) Source recorded - Jul 2024 Seed **$125K** [Flybridge](https://millionrounds.com/fund/flybridge)[GoAhead Ventures](https://millionrounds.com/fund/goahead-ventures)[MassChallenge](https://millionrounds.com/fund/masschallenge)[Pillar VC](https://millionrounds.com/fund/pillar-vc)[Portfolia](https://millionrounds.com/fund/portfolia) Source recorded - Jul 2021 Seed **$3.7M** No investor was named in the report. Reported by Pillar VC - Jan 2018 Series A **$5.0M** [Kickstart Seed](https://millionrounds.com/fund/kickstart-seed-fund) Peak Ventures/ Pelion Reported by FinSMEs [Everyone who backed Cake](https://millionrounds.com/company/cake) Form D What they told the regulator ## Cake filed 2 Form Ds with the SEC The company reporting its own raise, rather than a journalist reporting it. **$7.3M** sold under the offering **May 2019** most recent filing 1 / 15 The deck itself ## Read Cake's full pitch deck All 15 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app. Read the deck *→* Free account. The deck belongs to Cake. ## Investors who claim them Firms listing Cake on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us. [**Gradient** VC firm](https://millionrounds.com/fund/gradient-ventures)[**LaunchCapital** VC firm](https://millionrounds.com/fund/launchcapital)[**Atento Capital** VC firm](https://millionrounds.com/fund/atento-capital)[**Qudit** VC firm](https://millionrounds.com/fund/qudit)[**Qudit Investments** VC firm](https://millionrounds.com/fund/qudit-investments)[**Romulus** Investment firm](https://millionrounds.com/fund/romulus)[**Next Act Fund** Angel network](https://millionrounds.com/fund/next-act-fund-llc)[**Southpaw Capital** VC firm](https://millionrounds.com/fund/southpaw-capital)[**Sugar Capital** VC firm](https://millionrounds.com/fund/sugar-capital)[**TBD Angels** Angel network](https://millionrounds.com/fund/tbd-angels) ## More decks [**Agora** Dev 1 / 12 **$184M** raised after](https://millionrounds.com/decks/agora)[**Gitlab** Dev 1 / 9 **$160M** raised after](https://millionrounds.com/decks/gitlab)[**Rapid API** Dev 1 / 12 **$38M** raised after](https://millionrounds.com/decks/rapid-api)[**Platformsh** Dev 1 / 15 **$34M** raised after](https://millionrounds.com/decks/platformsh) [Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=cake) and it goes.