# Buffer's pitch deck

> Buffer's pitch deck: 13 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/buffer (Millionrounds; every figure on the page links to its filing or article)

**Buffer** Information technology & services 1 / 13 Read in the app

Pitch deck

# Buffer's *pitch deck*

The deck, and the 4 rounds we watched Buffer raise afterwards, with the investors each report named.

Buffer is a social media management platform that helps brands, creators, agencies, and individuals streamline their content creation, publishing, engagement, and analytics across various social networks. Founded in 2010 by Joel Gascoigne and Leo Widrich, Buffer has grown from a simple scheduling tool into a comprehensive cloud-based solution. The company operates with a remote-first culture and employs a global team. Buffer offers a suite of integrated products, including tools for publishing, content creation, community engagement, analytics, and team collaboration. Users can schedule posts, design graphics, manage interactions, and analyze performance from a single dashboard. The platform supports multiple social networks, allowing users to manage diverse audiences efficiently. Buffer caters to a wide range of customers, from small businesses and individual creators to large corporations and marketing agencies, providing them with the tools to enhance their social media presence and drive engagement.

13 slides 6.6MB US Information technology & services Apps

Read the deck Free account. The deck belongs to Buffer, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 13 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Market**
- 3
- 4
- 5 **Traction**
- 6 **Roadmap**
- 7 **Business model**
- 8 **Competition**
- 9
- 10
- 11 **Competition**
- 12 **Team**
- 13

Cover Market Traction Roadmap Business model Competition Team

What happened next

## $3.9M across 4 rounds

**4** rounds observed **$3.9M** reported in total **Oct 2011** first we saw **Jul 2017** most recent

- Jul 2017 Venture **Amount undisclosed** [Bossa Invest](https://millionrounds.com/fund/bossa-invest)[Collaborative Fund](https://millionrounds.com/fund/collaborative-fund) Source recorded
- Oct 2014 Series A **$3.5M** [Marc Bell Ventures](https://millionrounds.com/fund/marc-bell-capital)[Stage One Capital](https://millionrounds.com/fund/stage-one-capital) Source recorded
- Dec 2011 Seed **$400K** [Adii Pienaar](https://millionrounds.com/fund/adii-pienaar) Alberto Benbunan [Andy McLoughlin](https://millionrounds.com/fund/andy-mcloughlin)[Dharmesh Shah](https://millionrounds.com/fund/hubspot-ventures) Eric Kim [Gady Nemirovsky](https://millionrounds.com/fund/gady-nemirovsky)[Gokul Rajaram](https://millionrounds.com/fund/gokul-rajaram)[Gordon Paddison](https://millionrounds.com/fund/gordon-paddison)[Graham Jenkin](https://millionrounds.com/fund/graham-jenkin)[Guy Kawasaki](https://millionrounds.com/fund/guy-kawasaki) Harvey Brofman [Hiten Shah](https://millionrounds.com/fund/hiten-shah)[Jay Baer](https://millionrounds.com/fund/jay-baer)[Jay Gould](https://millionrounds.com/fund/jay-gould) Jim LeTourneau [Keval Desai](https://millionrounds.com/fund/interwest-partners)[Maneesh Arora](https://millionrounds.com/fund/maneesh-arora)[Peter Bordes](https://millionrounds.com/fund/peter-bordes)[Robert Fanini](https://millionrounds.com/fund/robert-fanini)[Shan Mehta](https://millionrounds.com/fund/shan-mehta)[Thomas Korte](https://millionrounds.com/fund/thomas-korte) Reported by blog.bufferapp.com
- Oct 2011 Seed **Amount undisclosed** [AngelPad](https://millionrounds.com/fund/angelpad) Source recorded

[Everyone who backed Buffer](https://millionrounds.com/company/buffer)

Form D

What they told the regulator

## Buffer filed a Form D with the SEC

The company reporting its own raise, rather than a journalist reporting it.

**Dec 2014** most recent filing

1 / 13

The deck itself

## Read Buffer's full pitch deck

All 13 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Buffer.

## Investors who claim them

Firms listing Buffer on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**Collaborative Fund** VC firm](https://millionrounds.com/fund/collaborative-fund)[**VTF Capital** VC firm](https://millionrounds.com/fund/vtf-capital)[**MRTNZ Ventures** Angel](https://millionrounds.com/fund/mrtnz)[**LT Capital** VC firm](https://millionrounds.com/fund/lt-capital)[**MVC** VC firm](https://millionrounds.com/fund/mvc-2)[**Oregon Entrepreneurs Network** Angel network](https://millionrounds.com/fund/oregon-entrepreneu)

## More decks

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[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=buffer) and it goes.
