# Blue Apron's pitch deck

> Blue Apron's pitch deck: 19 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/blue-apron (Millionrounds; every figure on the page links to its filing or article)

**Blue Apron** Delivery 1 / 19 Read in the app

Pitch deck

# Blue Apron's *pitch deck*

The deck, and the 5 rounds we watched Blue Apron raise afterwards, with the investors each report named.

19 slides 0.3MB US Delivery

Read the deck Free account. The deck belongs to Blue Apron, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 19 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2
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- 4
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- 8
- 9
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- 12
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- 15
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- 19

Cover

What happened next

## $263M across 5 rounds

**5** rounds observed **$263M** reported in total **Feb 2013** first we saw **Feb 2023** most recent

- Feb 2023 Round **$70M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[BoxGroup](https://millionrounds.com/fund/boxgroup)[Fidelity](https://millionrounds.com/fund/fidelity)[First Round Capital](https://millionrounds.com/fund/first-round-capital) Source recorded
- Jun 2015 Series D **$135M** [Aspiration Growth](https://millionrounds.com/fund/aspiration-growth)[Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[BoxGroup](https://millionrounds.com/fund/boxgroup)[Fidelity Investments](https://millionrounds.com/fund/fidelity)[First Round](https://millionrounds.com/fund/first-round-capital)[Jason Finger](https://millionrounds.com/fund/jason-finger)[Peak Opportunity Partners](https://millionrounds.com/fund/peak-opportunity-partners)[Stripes Group](https://millionrounds.com/fund/stripes) Source recorded
- Apr 2014 Series C **$50M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[First Round](https://millionrounds.com/fund/first-round-capital)[Stripes Group](https://millionrounds.com/fund/stripes) Source recorded
- Aug 2013 Series B **$5.0M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[BoxGroup](https://millionrounds.com/fund/boxgroup)[First Round Capital](https://millionrounds.com/fund/first-round-capital)[Joseph N. Sanberg](https://millionrounds.com/fund/joseph-n-sanberg)[Peak Opportunity Partners](https://millionrounds.com/fund/peak-opportunity-partners) Reported by techcrunch.com
- Feb 2013 Series A **$3.0M** Alan Gould [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[BoxGroup](https://millionrounds.com/fund/boxgroup)[David Tisch](https://millionrounds.com/fund/david-tisch)[Eric Gould](https://millionrounds.com/fund/eric-gould)[First Round Capital](https://millionrounds.com/fund/first-round-capital)[Graph Ventures](https://millionrounds.com/fund/graph-ventures)[Jason Finger](https://millionrounds.com/fund/jason-finger) Jim Moran [Joseph N. Sanberg](https://millionrounds.com/fund/joseph-n-sanberg)[Nat Turner](https://millionrounds.com/fund/nat-turner)[Zach Weinberg](https://millionrounds.com/fund/zach-weinberg) Reported by techcrunch.com

[Everyone who backed Blue Apron](https://millionrounds.com/company/blue-apron)

1 / 19

The deck itself

## Read Blue Apron's full pitch deck

All 19 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Blue Apron.

## Investors who claim them

Firms listing Blue Apron on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**BoxGroup** VC firm](https://millionrounds.com/fund/boxgroup)[**Graph Ventures** VC firm](https://millionrounds.com/fund/graph-ventures)[**Peak Opportunity Partners** Angel network](https://millionrounds.com/fund/peak-opportunity-partners)[**Peak Opportunity Partners** Angel network](https://millionrounds.com/fund/peak-opportunity-partners)[**Peak Opportunity Partners** Angel network](https://millionrounds.com/fund/peak-opportunity-partners)[**Peak Opportunity Partners** Angel network](https://millionrounds.com/fund/peak-opportunity-partners)[**Peak Opportunity Partners** Angel network](https://millionrounds.com/fund/peak-opportunity-partners)[**Peak Opportunity Partners** Angel network](https://millionrounds.com/fund/peak-opportunity-partners)[**Peak Opportunity Partners** Angel network](https://millionrounds.com/fund/peak-opportunity-partners)[**Darwin Ventures** Fund of funds](https://millionrounds.com/fund/darwin-ventures)

## More decks

[**Onfleet** Delivery 1 / 15 **$39M** raised after](https://millionrounds.com/decks/onfleet)[**Mathison** Delivery 1 / 15 **$25M** raised after](https://millionrounds.com/decks/mathison)[**Bigblue** Delivery 1 / 14](https://millionrounds.com/decks/bigblue)[**SpaceX** AI 1 / 15 **$42B** raised after](https://millionrounds.com/decks/spacex)

[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=blue-apron) and it goes.
