# BabyList's pitch deck > BabyList's pitch deck: 17 slides, and the funding round we observed afterwards. Source: https://millionrounds.com/decks/babylist (Millionrounds; every figure on the page links to its filing or article) **BabyList** Consumer services 1 / 17 Read in the app Pitch deck # BabyList's *pitch deck* The deck, and the 3 rounds we watched BabyList raise afterwards, with the investors each report named. Babylist is a digital platform and universal baby registry designed for growing families. Founded in 2011 and based in Emeryville, California, it has transformed from a simple registry tool into a comprehensive ecosystem that includes commerce, media, and health services. Babylist serves over 9 million people each year, generating more than $750 million in revenue and significantly impacting the $235 billion kids and baby market. The platform features a universal baby registry that allows parents to compile items from thousands of retailers, as well as cash funds and unique requests. Babylist also operates an e-commerce shop with expert-selected baby gear and offers health services, including access to insurance-covered breast pumps. Additionally, Babylist provides valuable editorial content, podcasts, and experiential showrooms to support families throughout their parenting journey. The company is committed to helping parents make informed decisions and fostering a connected community. 17 slides 1.8MB US Consumer services Baby Read the deck Free account. The deck belongs to BabyList, so reading it needs one; everything on this page is public. What is in it ## The deck, slide by slide Each slide by what it argues. 17 slides against a median of 13 across the 1,712 decks we hold. *median* - 1 **Cover** - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 **Market** - 14 - 15 - 16 - 17 **Team** Cover Market Team What happened next ## $41M across 3 rounds **3** rounds observed **$41M** reported in total **Jul 2012** first we saw **Nov 2021** most recent - Nov 2021 Series C **$40M** [500 Global](https://millionrounds.com/fund/500-startups)[AltaIR Capital](https://millionrounds.com/fund/altair-capital-2)[Halogen Ventures](https://millionrounds.com/fund/halogen-ventures)[Norwest](https://millionrounds.com/fund/norwest) Source recorded - Jun 2013 Seed **$620K** [500 Startups](https://millionrounds.com/fund/500-startups)[AltaIR Capital](https://millionrounds.com/fund/altair-capital-2)[Altair.VC](https://millionrounds.com/fund/altair-capital) Chris Messina [Mike Greenfield](https://millionrounds.com/fund/mike-greenfield)[Okapi Venture Capital](https://millionrounds.com/fund/okapi-venture-capital) Reported by techcrunch.com - Jul 2012 Seed **Amount undisclosed** [500 Startups](https://millionrounds.com/fund/500-startups) Source recorded [Everyone who backed BabyList](https://millionrounds.com/company/babylist) Form D What they told the regulator ## BabyList filed a Form D with the SEC The company reporting its own raise, rather than a journalist reporting it. **$60M** sold under the offering **Nov 2021** most recent filing 1 / 17 The deck itself ## Read BabyList's full pitch deck All 17 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app. Read the deck *→* Free account. The deck belongs to BabyList. ## Investors who claim them Firms listing BabyList on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us. [**Innovation Works** Government](https://millionrounds.com/fund/innovation-works)[**Groundswell Ventures** VC firm](https://millionrounds.com/fund/groundswell-ventures) ## More decks [**Oxwash** Consumer services 1 / 9 **$12M** raised after](https://millionrounds.com/decks/oxwash)[**Silvernest** Consumer services 1 / 8 **$4.3M** raised after](https://millionrounds.com/decks/silvernest)[**Hampr** Consumer services 1 / 18 **$1.3M** raised after](https://millionrounds.com/decks/hampr)[**ELXR** Consumer services 1 / 24](https://millionrounds.com/decks/elxr) [Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=babylist) and it goes.