# Aura's pitch deck

> Aura's pitch deck: 15 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/aura (Millionrounds; every figure on the page links to its filing or article)

**Aura** AI 1 / 15 Read in the app

Pitch deck

# Aura's *pitch deck*

The deck, and the 9 rounds we watched Aura raise afterwards, with the investors each report named.

Aura Health is a digital health startup based in San Francisco, California, focused on enhancing emotional well-being. The company has developed an award-winning mobile application that offers personalized mental wellness solutions to millions of users worldwide. Often referred to as the "Spotify for Mental Health & Wellness," the app features a vast library of content, including mindfulness meditations, sleep stories, cognitive behavioral therapy sessions, and more, all created by a global network of expert coaches and therapists. The Aura app utilizes AI-driven personalization to tailor content recommendations based on user preferences and emotional needs. It provides a free access tier, allowing users to experience its offerings, while premium subscriptions unlock unlimited access to the entire library and additional features. Aura Health also maintains a web platform for users to access their content from any device. With a commitment to community support and accessibility, Aura Health aims to help individuals manage stress, improve sleep, and foster emotional health.

15 slides 2.1MB US AI Artificial intelligence (AI)

Read the deck Free account. The deck belongs to Aura, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 15 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2 **Vision**
- 3 **Solution**
- 4 **Financials**
- 5
- 6 **Problem**
- 7
- 8 **Solution**
- 9
- 10 **Solution**
- 11
- 12 **Product**
- 13 **Solution**
- 14 **Competition**
- 15 **Market**

Cover Vision Solution Financials Problem Product Competition Market

What happened next

## $264M across 9 rounds

**9** rounds observed **$264M** reported in total **Apr 2014** first we saw **Feb 2026** most recent

- Feb 2026 Venture **$75M** [Eleven Ventures](https://millionrounds.com/fund/eleven-ventures-3)[General Catalyst](https://millionrounds.com/fund/general-catalyst)[SignalFire](https://millionrounds.com/fund/signalfire)[Ten Eleven Ventures](https://millionrounds.com/fund/ten-eleven-ventures)[Warburg Pincus](https://millionrounds.com/fund/warburg-pincus) Source recorded
- Sept 2025 Series B **$16M** [Cathay AfricInvest Innovation Fund (CAIF) Lead](https://millionrounds.com/fund/cathay-africinvest-innovation-fund)[Partech Lead](https://millionrounds.com/fund/partech) Reported by Ventureburn
- May 2025 Series B **$15M** [Cathay AfricInvest Innovation Fund (CAIF) Lead](https://millionrounds.com/fund/cathay-africinvest-innovation-fund)[Partech Lead](https://millionrounds.com/fund/partech) Reported by Disrupt Africa
- Mar 2025 Seed **$5.5M** [Daxos Capital Lead](https://millionrounds.com/fund/daxos-capital)[Manifold Trading Lead](https://millionrounds.com/fund/manifold-trading)[Selini Capital Lead](https://millionrounds.com/fund/selini-capital)[Hermeneutic Investments](https://millionrounds.com/fund/hermeneutic-investments) Reported by TechStartups
- Mar 2025 Growth **$140M** [Eleven Ventures](https://millionrounds.com/fund/eleven-ventures-3)[General Catalyst](https://millionrounds.com/fund/general-catalyst)[Ten Eleven Ventures](https://millionrounds.com/fund/ten-eleven-ventures)[Warburg Pincus](https://millionrounds.com/fund/warburg-pincus)[WndrCo](https://millionrounds.com/fund/wndrco) Source recorded
- Sept 2024 Seed **$462K** [Crowdcube](https://millionrounds.com/fund/crowdcube) Source recorded
- Jun 2019 Round **$10M** [Prudential Financial](https://millionrounds.com/fund/prudential-financial) Reported by FinSMEs
- Oct 2018 Seed **$2.7M** [Cowboy Ventures Lead](https://millionrounds.com/fund/cowboy-ventures)[Reach Capital Lead](https://millionrounds.com/fund/reach-capital) Reported by TechCrunch
- Apr 2014 Round **$5K** No investor was named in the report. Source recorded

[Everyone who backed Aura](https://millionrounds.com/company/aura)

Form D

What they told the regulator

## Aura filed 2 Form Ds with the SEC

The company reporting its own raise, rather than a journalist reporting it.

**$205M** sold under the offering **May 2023** most recent filing

1 / 15

The deck itself

## Read Aura's full pitch deck

All 15 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Aura.

## Investors who claim them

Firms listing Aura on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**FJ Labs** VC firm](https://millionrounds.com/fund/fj-labs)[**SignalFire** VC firm](https://millionrounds.com/fund/signalfire)[**Farvatn Venture** Family office](https://millionrounds.com/fund/farvatn-venture)[**Fireball Capital** Fund of funds](https://millionrounds.com/fund/fireball-capital)[**Annox Capital** VC firm](https://millionrounds.com/fund/annox-capital)[**Oxford Innovation Finance** Angel network](https://millionrounds.com/fund/oxford-innovation-finance)[**Fomocraft** VC firm](https://millionrounds.com/fund/fomocraft)[**JUST DEVELOP iT** Company](https://millionrounds.com/fund/just-develop-it)[**Jump Ventures** Venture studio](https://millionrounds.com/fund/jump-ventures)[**OnePitch VC** Advisor](https://millionrounds.com/fund/onepitch-vc)[**Planet 9 Capital** VC firm](https://millionrounds.com/fund/planet-9-capital)[**Planet 9 Venture** VC firm](https://millionrounds.com/fund/planet-9-venture)[**Rushworth Investments** Family office](https://millionrounds.com/fund/rushworth-investments)[**Trive VC** VC firm](https://millionrounds.com/fund/trive)[**Vibora Capital** Family office](https://millionrounds.com/fund/vibora-capital)

## More decks

[**SpaceX** AI 1 / 15 **$42B** raised after](https://millionrounds.com/decks/spacex)[**Mistral** AI 1 / 7 **$3.3B** raised after](https://millionrounds.com/decks/mistral)[**Temporal** AI 1 / 15 **$996M** raised after](https://millionrounds.com/decks/temporal)[**ElevenLabs** AI 1 / 15 **$780M** raised after](https://millionrounds.com/decks/elevenlabs)

[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=aura) and it goes.
