# Ada's pitch deck

> Ada's pitch deck: 11 slides, and the funding round we observed afterwards.

Source: https://millionrounds.com/decks/ada (Millionrounds; every figure on the page links to its filing or article)

**Ada** Information technology & services 1 / 11 Read in the app

Pitch deck

# Ada's *pitch deck*

The deck, and the 3 rounds we watched Ada raise afterwards, with the investors each report named.

ada CX, officially known as Ada Support Inc., is a Toronto-based enterprise technology company specializing in Automated Customer Experience (ACX). Founded in 2016, the company has developed into a leading AI-first customer experience platform. Its mission is to enhance customer service by automating inquiries, allowing human agents to focus on more complex interactions. With a workforce of approximately 200 to 685 employees, ada CX serves a global market, powering billions of customer service interactions across various industries. The company's flagship product, the ACX Operating System, enables businesses to deploy and manage AI agents across multiple channels. Key features include advanced reasoning capabilities, omnichannel support, and tools for non-technical users. The platform is designed for large enterprises with high-volume support needs, specifically those handling over 300,000 customer service conversations annually. ada CX has established partnerships with notable brands such as Square, Monday.com, and Pinterest, showcasing its impact in improving customer satisfaction and operational efficiency.

11 slides 1.3MB CA Information technology & services Agentic AI Enterprise

Read the deck Free account. The deck belongs to Ada, so reading it needs one; everything on this page is public.

What is in it

## The deck, slide by slide

Each slide by what it argues. 11 slides against a median of 13 across the 1,712 decks we hold.

*median*

- 1 **Cover**
- 2
- 3
- 4
- 5 **Product**
- 6
- 7 **Competition**
- 8 **Validation**
- 9
- 10 **Team**
- 11

Cover Product Competition Validation Team

What happened next

## $74M across 3 rounds

**3** rounds observed **$74M** reported in total **Dec 2018** first we saw **Mar 2025** most recent

- Mar 2025 Grant **$1.8M** [Bessemer Venture Partners](https://millionrounds.com/fund/bessemer-venture-partners)[FirstMark](https://millionrounds.com/fund/firstmark)[Spark Capital](https://millionrounds.com/fund/spark-capital)[Tiger Global Management](https://millionrounds.com/fund/tiger-global-management) Source recorded
- Nov 2023 Venture **$58M** [SoftBank](https://millionrounds.com/fund/softbank-2) Source recorded
- Dec 2018 Round **$14M** [Barney Pell](https://millionrounds.com/fund/barney-pell)[Bessemer](https://millionrounds.com/fund/bessemer)[Burst](https://millionrounds.com/fund/burst-capital-management-llc) FirstMark Capital/ Leaders Fund [Version One](https://millionrounds.com/fund/version-one-2) Reported by FinSMEs

[Everyone who backed Ada](https://millionrounds.com/company/ada)

1 / 11

The deck itself

## Read Ada's full pitch deck

All 11 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck *→* Free account. The deck belongs to Ada.

## Investors who claim them

Firms listing Ada on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

[**10x Founders** VC firm](https://millionrounds.com/fund/10x-founders)[**Samsung Catalyst Fund** Corporate VC](https://millionrounds.com/fund/samsung-catalyst-fund)[**Garage Capital** VC firm](https://millionrounds.com/fund/garage-capital)[**515 Ventures** VC firm](https://millionrounds.com/fund/515-ventures)[**McNamara Family Investments** Family office](https://millionrounds.com/fund/mcnamara-family-investments)[**L&R Holding GmbH** Angel network](https://millionrounds.com/fund/l-and-r-holding-gmbh)[**Lincoln Orthodontics** Angel](https://millionrounds.com/fund/lincoln-orthodontics)[**Urania Ventures** VC firm](https://millionrounds.com/fund/urania-ventures)

## More decks

[**Sorare** Information technology & services 1 / 22 **$680M** raised after](https://millionrounds.com/decks/sorare)[**Thoughtspot** Information technology & services 1 / 22 **$484M** raised after](https://millionrounds.com/decks/thoughtspot)[**Dutchie** Information technology & services 1 / 9 **$368M** raised after](https://millionrounds.com/decks/dutchie)[**Iterable** Information technology & services 1 / 13 **$357M** raised after](https://millionrounds.com/decks/iterable)

[Browse all 1,712 decks](https://millionrounds.com/decks). We hold no record of where this file came from or on what terms. If it is yours and you would rather it were not here, [tell us](https://millionrounds.com/corrections?deck=ada) and it goes.