# Seed pitch deck template: 14 slides, free download

> The seed deck: 14 slides, each with the title to write, what goes on it and what to leave off, checked against 1,322 decks that went on to raise.

Source: https://millionrounds.com/deck-templates/seed (Millionrounds; every figure on the page links to its filing or article)

[Deck Templates](https://millionrounds.com/deck-templates) / Seed

Deck template · 14 slides

# The seed *deck*.

A company with a product, early revenue or users, raising its first institutional round. Sent ahead and presented in a first meeting.

[**Download.pptx** PowerPoint, Keynote, Google Slides](https://millionrounds.com/deck-templates/download/seed.pptx)

[Outline as text](https://millionrounds.com/deck-templates/download/seed.txt)

2 downloads · guidance in the speaker notes

**01** Cover Acme: fills the appointments clinics lose to no-shows**02** Problem Clinics lose 18% of appointments to no-shows**03** Solution Acme predicts no-shows and refills the slot two days ahead**04** Product Connect, predict, refill: live in an afternoon**05** Why now Scheduling systems opened their APIs in 2024**06** Market 230,000 clinics at $4,200 a year: a $1B market in the US**07** Business model $350 a clinic a month, paid back in under two months**08** Traction ARR up 8x in a year, to $168k**09** Go to market Sold through two scheduling partners; each group brings 8 to 30 clinics**10** Competition Reminders tell patients; Acme refills the slot**11** Team Ran a 60-clinic group; built scheduling at scale**12** Financials $1.2M ARR in 20 months on $2.5M**13** The ask Raising $2.5M to reach 150 clinics and $1.2M ARR in 20 months**14** Contact Maya Chen · maya@acme.example · acme.example

About 3 minutes to read. The highlight walks the deck at the pace a first read moves; click a slide for its notes.

**14** slides; the median of those decks runs 14

**1,322** decks that went on to raise it was checked against

**9** of its slides appear in at least a quarter of them

**Both** sent ahead, then presented

Slide by slide

## What goes on each slide

- 01 **01** Cover Cover [Company]: [what you do] for [whom] e.g. "Acme: fills the appointments clinics lose to no-shows" What goes on it The name and one line a stranger could repeat The round and the date Leave it off A tagline that sounds like a brand and explains nothing. **100%** of decks that went on to raise have one usually about slide **1** of 14 about **11** words on it See it in [Carta](https://millionrounds.com/decks/carta) (slide 1), [Uber](https://millionrounds.com/decks/uber) (slide 1), [Airbnb](https://millionrounds.com/decks/airbnb) (slide 1)
- 02 **02** Problem Problem [Who] lose [what] every [period] e.g. "Clinics lose 18% of appointments to no-shows" What goes on it Who has the problem, in one line What it costs them, in money or time, with a number How they cope today Leave it off A problem only you have noticed, or one sized in adjectives. **36%** of decks that went on to raise have one usually about slide **5** of 14 about **57** words on it See it in [Airbnb](https://millionrounds.com/decks/airbnb) (slide 2), [Revolut](https://millionrounds.com/decks/revolut) (slide 2), [Replit](https://millionrounds.com/decks/replit) (slide 5)
- 03 **03** Solution Solution [Product] [does what] so [result] e.g. "Acme predicts no-shows and refills the slot two days ahead" What goes on it What you do about the problem, in one sentence The result for the customer, as a number if you have one Leave it off A feature list. Features belong on the product slide. **32%** of decks that went on to raise have one usually about slide **6** of 14 about **52** words on it See it in [Airbnb](https://millionrounds.com/decks/airbnb) (slide 3), [Revolut](https://millionrounds.com/decks/revolut) (slide 4), [ElevenLabs](https://millionrounds.com/decks/elevenlabs) (slide 4)
- 04 **04** Product Product [How it works] in [n] steps e.g. "Connect, predict, refill: live in an afternoon" What goes on it One screenshot or the flow in three steps What the customer does and what the product does Leave it off Every screen you have built. **55%** of decks that went on to raise have one usually about slide **7** of 14 about **52** words on it See it in [Carta](https://millionrounds.com/decks/carta) (slide 4), [Uber](https://millionrounds.com/decks/uber) (slide 25), [Airbnb](https://millionrounds.com/decks/airbnb) (slide 6)
- 05 **05** Why now Why now [What changed] makes this possible now e.g. "Scheduling systems opened their APIs in 2024" What goes on it The change: technology, rules or behaviour Why nobody could do this five years ago Leave it off "The market is growing" is not a why-now.
- 06 **06** Market Market [n] [customers] pay [amount]: a $[size] market e.g. "230,000 clinics at $4,200 a year: a $1B market in the US" What goes on it The market bottom up: customers you can reach times what each pays Where you start and where it leads Leave it off A top-down TAM from an analyst report with no route to it. **63%** of decks that went on to raise have one usually about slide **7** of 14 about **49** words on it See it in [Carta](https://millionrounds.com/decks/carta) (slide 8), [Uber](https://millionrounds.com/decks/uber) (slide 4), [Airbnb](https://millionrounds.com/decks/airbnb) (slide 4)
- 07 **07** Business model Business model [Price] per [unit], paid back in [time] e.g. "$350 a clinic a month, paid back in under two months" What goes on it Who pays, how much and how often Margin, and payback on acquiring a customer if you know it Leave it off Five revenue streams. Show the one that matters. **16%** of decks that went on to raise have one usually about slide **8** of 14 about **48** words on it See it in [Airbnb](https://millionrounds.com/decks/airbnb) (slide 7), [Revolut](https://millionrounds.com/decks/revolut) (slide 5), [Shopify](https://millionrounds.com/decks/shopify) (slide 23)
- 08 **08** Traction Traction [Metric] up [x] in [period] e.g. "ARR up 8x in a year, to $168k" What goes on it One chart of the metric that matters, over time Retention or repeat use beside it Leave it off Cumulative charts, vanity numbers, and no dates on the axis. **27%** of decks that went on to raise have one usually about slide **8** of 14 about **34** words on it See it in [Carta](https://millionrounds.com/decks/carta) (slide 5), [Bolt](https://millionrounds.com/decks/bolt) (slide 8), [Shopify](https://millionrounds.com/decks/shopify) (slide 20)
- 09 **09** Go to market Go to market We reach [customers] through [channel] at [cost] e.g. "Sold through two scheduling partners; each group brings 8 to 30 clinics" What goes on it The channel that works today, with its numbers The next one, and how you will test it Leave it off Every channel at once: SEO, events, partnerships, paid. **20%** of decks that went on to raise have one usually about slide **8** of 14 about **46** words on it See it in [Docsend](https://millionrounds.com/decks/docsend) (slide 2), [Vercel](https://millionrounds.com/decks/vercel) (slide 15), [Shopify](https://millionrounds.com/decks/shopify) (slide 24)
- 10 **10** Competition Competition Why [customers] choose us over [alternative] e.g. "Reminders tell patients; Acme refills the slot" What goes on it What customers use today, including doing nothing The one or two things you do that they cannot Leave it off A 2×2 where you are alone in the top right, or "no competitors". **22%** of decks that went on to raise have one usually about slide **8** of 14 about **54** words on it See it in [Uber](https://millionrounds.com/decks/uber) (slide 6), [Airbnb](https://millionrounds.com/decks/airbnb) (slide 9), [Revolut](https://millionrounds.com/decks/revolut) (slide 7)
- 11 **11** Team Team [Why this team] wins this market e.g. "Ran a 60-clinic group; built scheduling at scale" What goes on it The founders, and the one thing each has done that matters here Key hires and advisers only if they change the odds Leave it off Logos of every employer and degree. **47%** of decks that went on to raise have one usually about slide **8** of 14 about **47** words on it See it in [Coinbase](https://millionrounds.com/decks/coinbase) (slide 12), [Airbnb](https://millionrounds.com/decks/airbnb) (slide 11), [Canva](https://millionrounds.com/decks/canva) (slide 10)
- 12 **12** Financials Financials [Revenue] by [year] on [burn] e.g. "$1.2M ARR in 20 months on $2.5M" What goes on it Revenue and burn for three years, by year The two or three assumptions everything rests on Leave it off A full P&L in 10-point type. Send the model separately. **15%** of decks that went on to raise have one usually about slide **7** of 14 about **51** words on it See it in [Uber](https://millionrounds.com/decks/uber) (slide 7), [Airbnb](https://millionrounds.com/decks/airbnb) (slide 14), [Shopify](https://millionrounds.com/decks/shopify) (slide 19)
- 13 **13** The ask The ask Raising [amount] to reach [milestone] in [months] e.g. "Raising $2.5M to reach 150 clinics and $1.2M ARR in 20 months" What goes on it The amount, and the runway it buys The milestones it reaches, which set up the next round Use of funds in three lines at most Leave it off An amount with no milestone, or "$1M to $3M". **19%** of decks that went on to raise have one usually about slide **9** of 14 about **52** words on it See it in [Bolt](https://millionrounds.com/decks/bolt) (slide 2), [Revolut](https://millionrounds.com/decks/revolut) (slide 11), [Docsend](https://millionrounds.com/decks/docsend) (slide 3)
- 14 **14** Contact Contact [Name], [email], [website] e.g. "Maya Chen · maya@acme.example · acme.example" What goes on it A name, an email and the website Nothing else: this is the slide left on screen Leave it off "Questions?" with no way to reach you. **50%** of decks that went on to raise have one usually about slide **13** of 14 about **46** words on it See it in [Carta](https://millionrounds.com/decks/carta) (slide 12), [Bolt](https://millionrounds.com/decks/bolt) (slide 13), [Gusto](https://millionrounds.com/decks/gusto) (slide 32)

Other templates

[Pre-seed **The pre-seed deck** 11 slides · read without you](https://millionrounds.com/deck-templates/pre-seed)[Series A **The Series A deck** 15 slides · sent and presented](https://millionrounds.com/deck-templates/series-a)[Ten slides **The ten-slide deck** 10 slides · read without you](https://millionrounds.com/deck-templates/ten-slide)[Demo day **The demo-day deck** 8 slides · presented](https://millionrounds.com/deck-templates/demo-day)[Send-ahead **The send-ahead deck** 11 slides · read without you](https://millionrounds.com/deck-templates/send-ahead)

## Built it? Check it.

Drop the finished deck into the Deck Analyzer to see it the way an investor skims it, without it leaving your browser.

[Deck Analyzer](https://millionrounds.com/deck-analyzer)[Download.pptx](https://millionrounds.com/deck-templates/download/seed.pptx)