# xAd funding: rounds and investors > xAd has raised $139M across 9 rounds since 2006. Investors include SoftBank Capital, Palisades Ventures and Emergence. Every round with its source. Source: https://millionrounds.com/company/xad (Millionrounds; every figure on the page links to its filing or article) United States · [Series E startup](https://millionrounds.com/companies) # Who invested in *xAd* 9 rounds we have observed, with the 9 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Enterprise Funding summary Updated 26 Oct 2026 **$139M** raised across 9 rounds since 2006, from 9 sources **$6.0M** Series C **$15M** Series A **$4.0M** Series B **$9.0M** Venture **$4.0M** Series C **$5.0M** Series C **$3.8M** Series B **$50M** Series D **$43M** Series E - **Latest round:** Series E, $43M Nov 2016 - **Biggest round:** $50M Series D · Sept 2014 - **Investors:** 9 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2006 2008 2010 2012 2014 2016 **$6.0M** Series C **$15M** Series A **$4.0M** Series B **$9.0M** Venture **$4.0M** Series C **$3.8M** Series B **$50M** Series D **$43M** Series E - **First round:** Series C, $6.0M - **Biggest round:** $50M - **Usual gap between rounds:** 14 months ## The rounds - **Nov 2016** Series E **$43M** *1 new* Eminence Capital Reported by FinSMEs SEC filing: $42M sold, first sale Nov 2016 - **Sept 2014** Series D **$50M** *1 new* *3 returning* [SVB Capital](https://millionrounds.com/fund/svb-capital) [SoftBank Capital](https://millionrounds.com/fund/softbank-capital-2) [Emergence](https://millionrounds.com/fund/emergence-capital-partners) [IVP (Institutional Venture Partners)](https://millionrounds.com/fund/ivp-institutional-venture-partners) From a historical funding record SEC filing: $35M sold, first sale Aug 2014 - **Sept 2013** Series B **$3.8M** *2 new* *1 returning* [Siemens](https://millionrounds.com/fund/siemens) [Sorrento Ventures](https://millionrounds.com/fund/sorrento-ventures) [Acumen Ventures](https://millionrounds.com/fund/acumen-ventures) Reported by v-enable.com - **Nov 2012** Series C **$5.0M** *4 returning* [SoftBank Capital](https://millionrounds.com/fund/softbank-capital-2) [Emergence](https://millionrounds.com/fund/emergence-capital-partners) [Palisades Ventures](https://millionrounds.com/fund/palisades-ventures) [Sorrento Ventures](https://millionrounds.com/fund/sorrento-ventures) From a historical funding record - **Jan 2012** Series C **$4.0M** No investor was named in the report. Reported by sec.gov SEC filing: $4.0M sold, first sale Nov 2011 - **Dec 2011** Venture **$9.0M** *1 new* *2 returning* [SVB Capital](https://millionrounds.com/fund/svb-capital) [SoftBank Capital](https://millionrounds.com/fund/softbank-capital-2) [Palisades Ventures](https://millionrounds.com/fund/palisades-ventures) Reported by techcrunch.com SEC filing: $4.0M sold, first sale Nov 2011 - **Oct 2010** Series B **$4.0M** *1 new* [Emergence](https://millionrounds.com/fund/emergence-capital-partners) Reported by thealarmclock.com SEC filing: $15M sold, first sale Jul 2008 - **Aug 2008** Series A **$15M** *1 new* *2 returning* [SoftBank Capital](https://millionrounds.com/fund/softbank-capital-2) [Palisades Ventures](https://millionrounds.com/fund/palisades-ventures) [Sorrento Ventures](https://millionrounds.com/fund/sorrento-ventures) Reported by venturebeat.com - **Feb 2006** Series C **$6.0M** *2 new* [SoftBank Capital](https://millionrounds.com/fund/softbank-capital-2) [Palisades Ventures](https://millionrounds.com/fund/palisades-ventures) Reported by freshnews.com ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2008 **Series B** 2010 **Venture** 2011 **Series C** 2012 **Series C** 2012 **Series B** 2013 **Series D** 2014 **Series E** 2016 [SoftBank Capital](https://millionrounds.com/fund/softbank-capital-2) [Palisades Ventures](https://millionrounds.com/fund/palisades-ventures) [Emergence](https://millionrounds.com/fund/emergence-capital-partners) [Sorrento Ventures](https://millionrounds.com/fund/sorrento-ventures) [SVB Capital](https://millionrounds.com/fund/svb-capital) [Siemens](https://millionrounds.com/fund/siemens) [IVP (Institutional Venture Partners)](https://millionrounds.com/fund/ivp-institutional-venture-partners) [Acumen Ventures](https://millionrounds.com/fund/acumen-ventures) Eminence Capital ## Everyone who backed them [SoftBank Capital](https://millionrounds.com/fund/softbank-capital-2) VC firm **5** rounds [Palisades Ventures](https://millionrounds.com/fund/palisades-ventures) Growth equity **4** rounds [Emergence](https://millionrounds.com/fund/emergence-capital-partners) VC firm **3** rounds [Sorrento Ventures](https://millionrounds.com/fund/sorrento-ventures) VC firm **3** rounds [SVB Capital](https://millionrounds.com/fund/svb-capital) VC firm **2** rounds [Siemens](https://millionrounds.com/fund/siemens) Corporate VC **1** round [IVP (Institutional Venture Partners)](https://millionrounds.com/fund/ivp-institutional-venture-partners) Growth equity **1** round [Acumen Ventures](https://millionrounds.com/fund/acumen-ventures) VC firm **1** round Eminence Capital no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=xad). ## Also claim to have backed them This firm lists xAd as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [W Capital Partners](https://millionrounds.com/fund/w-capital-partners) Private equity Per its own site ## Quick answers about xAd ### Who invested in xAd? xAd's investors include SoftBank Capital, Palisades Ventures, Emergence, Sorrento Ventures and SVB Capital, and 4 more on record. ### How much has xAd raised? xAd has raised $139M across 9 rounds since 2006. ### When did xAd last raise? xAd's most recent round was a Series E of $43M in Nov 2016. ### What was xAd's biggest round? xAd's largest round on record is $50M (Series D), in Sept 2014. ### Who backed xAd first? xAd's first round on record, in Feb 2006, was backed by SoftBank Capital and Palisades Ventures. ### What stage is xAd at? xAd's latest named round is a Series E, in Nov 2016. ### Where is xAd based? xAd is based in the United States. ## Companies like xAd In the same sector, and raised in the last eighteen months. [**MURAL** $67M · Oct 2026](https://millionrounds.com/company/mural)[**Otter.ai** $360M · Oct 2026](https://millionrounds.com/company/otter-ai)[**Fireworks AI** $1.7B · Oct 2026](https://millionrounds.com/company/fireworks-ai)[**Town** $241M · Oct 2026](https://millionrounds.com/company/town)[**Opsin** $21M · Oct 2026](https://millionrounds.com/company/opsin)[**Clueso** $11M · Oct 2026](https://millionrounds.com/company/clueso) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app