# WOW COLOUR funding: rounds and investors

> WOW COLOUR has raised $77M across 1 round since 2021. Investors include IDG Capital and Innovation Works. Every round with its source.

Source: https://millionrounds.com/company/wow-colour (Millionrounds; every figure on the page links to its filing or article)

[Series A startup](https://millionrounds.com/companies)

# Who invested in *WOW COLOUR*

One round we have observed, with the 2 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Beauty

Funding summary Updated 26 Oct 2026

**$77M** raised across 1 round since 2021, from 1 source

- **Latest round:** Series A, $77M Mar 2021
- **Investors:** 2

See who backed them

## The rounds

- **Mar 2021** Series A **$77M** [IDG Capital](https://millionrounds.com/fund/idg-capital) [Innovation Works](https://millionrounds.com/fund/innovation-works) Source recorded

## Everyone who backed them

[IDG Capital](https://millionrounds.com/fund/idg-capital) Private equity **1** round

[Innovation Works](https://millionrounds.com/fund/innovation-works) Government **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=wow-colour).

## Quick answers about WOW COLOUR

### Who invested in WOW COLOUR?

WOW COLOUR's investors include IDG Capital and Innovation Works.

### How much has WOW COLOUR raised?

WOW COLOUR has raised $77M across 1 round since 2021.

### When did WOW COLOUR last raise?

WOW COLOUR's most recent round was a Series A of $77M in Mar 2021.

### What was WOW COLOUR's biggest round?

Its most recent round, $77M in Mar 2021, is also its largest on record.

### Who backed WOW COLOUR first?

WOW COLOUR's first round on record, in Mar 2021, was backed by IDG Capital and Innovation Works.

### What stage is WOW COLOUR at?

WOW COLOUR's latest named round is a Series A, in Mar 2021.

## Companies like WOW COLOUR

In the same sector, and raised in the last eighteen months.

[**Lovi** $15M · Oct 2026](https://millionrounds.com/company/lovi)[**Musely** $360M · May 2026](https://millionrounds.com/company/musely)[**SkinInspired** $2.7M · Jan 2026](https://millionrounds.com/company/skininspired)[**AntiNorm** $3.1M · Jan 2026](https://millionrounds.com/company/antinorm)[**Be Clinical** $667K · Jan 2026](https://millionrounds.com/company/be-clinical)[**Moxie Beauty** $15M · Dec 2025](https://millionrounds.com/company/moxie-beauty)

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