# Willful funding: rounds and investors

> Willful has raised across 2 rounds since 2020. Investors include Tactico WLF 03-20 Investment Inc, Real Ventures and VentureOut. Every round with its source.

Source: https://millionrounds.com/company/willful (Millionrounds; every figure on the page links to its filing or article)

Canada · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Willful*

2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Construction Fintech Legaltech

Funding summary Updated 26 Oct 2026

**Undisclosed** raised across 2 rounds since 2020, from 2 sources

- **Latest round:** Venture Jan 2023
- **Investors:** 4 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2021 2022 2023

**?** Seed

**?** Venture

- **First round:** Seed
- **Between rounds:** 2.5 years

## The rounds

- **Jan 2023** Venture **Amount undisclosed** *3 new* [Real Ventures](https://millionrounds.com/fund/real-ventures-2) [VentureOut](https://millionrounds.com/fund/ventureout) [Archangel Network Of Funds](https://millionrounds.com/fund/archangel-network-of-funds-axion-fund) Source recorded
- **Jul 2020** Seed **Amount undisclosed** *1 new* [Tactico WLF 03-20 Investment Inc](https://millionrounds.com/fund/tactico-wlf-03-20-investment-inc) Lead Reported by Firms' own news pages

## Founders and team

From Willful's own website: 2 founders, 3 on the team.

**Erin Bury** Co-founder & Chief Executive Officer

**Kevin Oulds** Co-founder, Willful

- **Alyssa Hanson** Chief Marketing Officer
- **Chris Long** Chief Product & Technology Officer
- **Julia Wilkie** Chief Operations Officer

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2020 **Venture** 2023 [Tactico WLF 03-20 Investment Inc](https://millionrounds.com/fund/tactico-wlf-03-20-investment-inc) L [Real Ventures](https://millionrounds.com/fund/real-ventures-2) [VentureOut](https://millionrounds.com/fund/ventureout) [Archangel Network Of Funds](https://millionrounds.com/fund/archangel-network-of-funds-axion-fund)

## Everyone who backed them

[Tactico WLF 03-20 Investment Inc](https://millionrounds.com/fund/tactico-wlf-03-20-investment-inc) VC firm **1** round, led 1

[Real Ventures](https://millionrounds.com/fund/real-ventures-2) Family office **1** round

[VentureOut](https://millionrounds.com/fund/ventureout) Accelerator **1** round

[Archangel Network Of Funds](https://millionrounds.com/fund/archangel-network-of-funds-axion-fund) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=willful).

## Also claim to have backed them

These 4 firms list Willful as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Real Ventures](https://millionrounds.com/fund/real-ventures) VC firm Per its own site

[Rep Matters Angel Network](https://millionrounds.com/fund/rep-matters-angel-network) VC firm Per its own site

[Backbone Angels](https://millionrounds.com/fund/backbone-angels) Angel network Per its own site

[MaRS Discovery District](https://millionrounds.com/fund/mars-discovery-district) Investment firm Per its own site

## Quick answers about Willful

### Who invested in Willful?

Willful's investors include Tactico WLF 03-20 Investment Inc, Real Ventures, VentureOut and Archangel Network Of Funds.

### How much has Willful raised?

Willful has raised 2 rounds since 2020, none with a disclosed amount.

### When did Willful last raise?

Willful's most recent round was a Venture in Jan 2023.

### Who backed Willful first?

Willful's first round on record, in Jul 2020, was backed by Tactico WLF 03-20 Investment Inc.

### What stage is Willful at?

Willful's latest named round is a Venture, in Jan 2023.

### Where is Willful based?

Willful is based in Canada.

### Who led Willful's rounds?

Tactico WLF 03-20 Investment Inc led the Seed in 2020.

## Companies like Willful

In the same sector, and raised in the last eighteen months.

[**Neo Financial** $182M · Oct 2026](https://millionrounds.com/company/neo-financial)[**CURA** $14M · Sept 2026](https://millionrounds.com/company/cura)[**telMAX** $294M · Sept 2026](https://millionrounds.com/company/telmax)[**Timia Capital** Aug 2026](https://millionrounds.com/company/timia-capital)[**Helcim** $59M · Aug 2026](https://millionrounds.com/company/helcim)[**Clearco** $200M · Aug 2026](https://millionrounds.com/company/clearco)

## Find investors like these

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