# VoxPopMe funding: rounds and investors

> VoxPopMe has raised $14M across 10 rounds since 2013. Investors include Origin Ventures, Mercia Asset Management and NVM Private Equity.

Source: https://millionrounds.com/company/voxpopme (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Series A startup](https://millionrounds.com/companies)

# Who invested in *VoxPopMe*

10 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech Martech

Funding summary Updated 26 Oct 2026

**$14M** raised across 10 rounds since 2013, from 10 sources

**$32K** Seed **$197K** Seed **$167K** Seed **$334K** Seed **$235K** Seed **$150K** Seed **$438K** Seed **$1.5M** Seed **$2.0M** Round **$9.0M** Series A

- **Latest round:** Series A, $9.0M Sept 2019
- **Led by:** Origin Ventures
- **Step-up i:** 4.5×
- **Investors:** 7 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2013 2014 2015 2016 2017 2018 2019

**$32K** Seed

**$197K** Seed

**$334K** Seed

**$235K** Seed

**$150K** Seed

**$1.5M** Seed

**$2.0M** Round

**$9.0M** Series A

- **First round:** Seed, $32K
- **Biggest round:** $9.0M
- **Usual gap between rounds:** 5 months

## The rounds

- **Sept 2019** Series A **$9.0M** *3 new* [Origin Ventures](https://millionrounds.com/fund/origin-ventures) Lead [Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) [NVM Private Equity](https://millionrounds.com/fund/nvm-private-equity-llp) Reported by FinSMEs
- **Oct 2018** Round **$2.0M** *1 new* [Mercia Technologies PLC](https://millionrounds.com/fund/mercia-technologies-plc) Reported by FinSMEs
- **Oct 2015** Seed **$1.5M** *2 new* Geoff Westmore Richard Conway From a historical funding record
- **Jul 2015** Seed **$438K** No investor was named in the report. From a historical funding record
- **Feb 2015** Seed **$150K** No investor was named in the report. From a historical funding record
- **Dec 2014** Seed **$235K** No investor was named in the report. From a historical funding record
- **Feb 2014** Seed **$334K** No investor was named in the report. From a historical funding record
- **Aug 2013** Seed **$167K** No investor was named in the report. From a historical funding record
- **Mar 2013** Seed **$197K** *1 new* Dave Carruthers From a historical funding record
- **Jan 2013** Seed **$32K** No investor was named in the report. From a historical funding record

## Founders and team

From VoxPopMe's own website: 4 on the team.

- **Andy Barraclough** CEO
- **Victoria Hedley** COO
- **Betsy Shaak** VP of Product
- **Joe Cohen** Chairman

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2013 **Seed** 2014 **Seed** 2014 **Seed** 2015 **Seed** 2015 **Seed** 2015 **Round** 2018 **Series A** 2019 [Origin Ventures](https://millionrounds.com/fund/origin-ventures) L [Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) [NVM Private Equity](https://millionrounds.com/fund/nvm-private-equity-llp) [Mercia Technologies PLC](https://millionrounds.com/fund/mercia-technologies-plc) Dave Carruthers Geoff Westmore Richard Conway

## Everyone who backed them

[Origin Ventures](https://millionrounds.com/fund/origin-ventures) VC firm **1** round, led 1

[Mercia Asset Management](https://millionrounds.com/fund/mercia-ventures) VC firm **1** round

[NVM Private Equity](https://millionrounds.com/fund/nvm-private-equity-llp) Private equity **1** round

[Mercia Technologies PLC](https://millionrounds.com/fund/mercia-technologies-plc) VC firm **1** round

Dave Carruthers no record of our own yet **1** round

Geoff Westmore no record of our own yet **1** round

Richard Conway no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=voxpopme).

## Quick answers about VoxPopMe

### Who invested in VoxPopMe?

VoxPopMe's investors include Origin Ventures, Mercia Asset Management, NVM Private Equity, Mercia Technologies PLC and Dave Carruthers, and 2 more on record. Origin Ventures led its latest round.

### How much has VoxPopMe raised?

VoxPopMe has raised $14M across 10 rounds since 2013.

### When did VoxPopMe last raise?

VoxPopMe's most recent round was a Series A of $9.0M in Sept 2019, led by Origin Ventures.

### What was VoxPopMe's biggest round?

Its most recent round, $9.0M in Sept 2019, is also its largest on record.

### Who backed VoxPopMe first?

VoxPopMe's first round on record, in Mar 2013, was backed by Dave Carruthers.

### What stage is VoxPopMe at?

VoxPopMe's latest named round is a Series A, in Sept 2019.

### Where is VoxPopMe based?

VoxPopMe is based in the United Kingdom.

### Who led VoxPopMe's rounds?

Origin Ventures led the Series A in 2019.

## Companies like VoxPopMe

In the same sector, and raised in the last eighteen months.

[**Velocity** $105M · Sept 2026](https://millionrounds.com/company/velocity)[**SnapDragon Monitoring** $3.2M · Aug 2026](https://millionrounds.com/company/snapdragon-monitoring)[**Adthena** $110M · Jul 2026](https://millionrounds.com/company/adthena)[**InfoSum** $164M · Jun 2026](https://millionrounds.com/company/infosum)[**Covatic** $10M · Jun 2026](https://millionrounds.com/company/covatic)[**Paypercut** $8.1M · Jun 2026](https://millionrounds.com/company/paypercut)

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