# USUAL funding: rounds and investors > USUAL has raised $10M across 2 rounds since 2022. Investors include Coinbase Ventures, YZi Labs and Amber Group. Every round with its source. Source: https://millionrounds.com/company/usual (Millionrounds; every figure on the page links to its filing or article) United States · [Series A startup](https://millionrounds.com/companies) # Who invested in *USUAL* 2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. E-commerce Funding summary Updated 26 Oct 2026 **$10M** raised across 2 rounds since 2022, from 2 sources **$250K** Series A **$10M** Series A - **Latest round:** Series A, $10M Dec 2024 - **Step-up i:** 40× - **Investors:** 4 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2022 2023 2024 **$250K** Series A **$10M** Series A - **First round:** Series A, $250K - **Biggest round:** $10M - **Between rounds:** 2.9 years ## The rounds - **Dec 2024** Series A **$10M** *3 new* [Coinbase Ventures](https://millionrounds.com/fund/coinbase) [YZi Labs](https://millionrounds.com/fund/yzi-labs) [Amber Group](https://millionrounds.com/fund/amber-group) Source recorded - **Jan 2022** Series A **$250K** *1 new* [Branded Strategic](https://millionrounds.com/fund/branded-hospitality-ventures) Source recorded ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series A** 2022 **Series A** 2024 [Coinbase Ventures](https://millionrounds.com/fund/coinbase) [YZi Labs](https://millionrounds.com/fund/yzi-labs) [Amber Group](https://millionrounds.com/fund/amber-group) [Branded Strategic](https://millionrounds.com/fund/branded-hospitality-ventures) ## Everyone who backed them [Coinbase Ventures](https://millionrounds.com/fund/coinbase) Corporate VC **1** round [YZi Labs](https://millionrounds.com/fund/yzi-labs) VC firm **1** round [Amber Group](https://millionrounds.com/fund/amber-group) VC firm **1** round [Branded Strategic](https://millionrounds.com/fund/branded-hospitality-ventures) Accelerator **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=usual). ## Also claim to have backed them These 6 firms list USUAL as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [FunFair Ventures](https://millionrounds.com/fund/funfair-ventures) Corporate VC Per its own site [LBANK Labs](https://millionrounds.com/fund/lbank-labs) VC firm Per its own site [Dewhales Capital](https://millionrounds.com/fund/dewhales-capital) VC firm Per its own site [Fourth Revolution Capital](https://millionrounds.com/fund/fourth-revolution-capital) VC firm Per its own site [FunFair Technologies](https://millionrounds.com/fund/funfair-technologies) Company Per its own site [Psalion](https://millionrounds.com/fund/psalion) VC firm Per its own site ## Quick answers about USUAL ### Who invested in USUAL? USUAL's investors include Coinbase Ventures, YZi Labs, Amber Group and Branded Strategic. ### How much has USUAL raised? USUAL has raised $10M across 2 rounds since 2022. ### When did USUAL last raise? USUAL's most recent round was a Series A of $10M in Dec 2024. ### What was USUAL's biggest round? Its most recent round, $10M in Dec 2024, is also its largest on record. ### Who backed USUAL first? USUAL's first round on record, in Jan 2022, was backed by Branded Strategic. ### What stage is USUAL at? USUAL's latest named round is a Series A, in Dec 2024. ### Where is USUAL based? USUAL is based in the United States. ## Companies like USUAL In the same sector, and raised in the last eighteen months. [**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)[**Siena AI** $23M · Oct 2026](https://millionrounds.com/company/siena-ai)[**Relay** $207M · Oct 2026](https://millionrounds.com/company/relay) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app