# UrbanStems funding: rounds and investors

> UrbanStems has raised $19M across 3 rounds since 2015. Investors include Motley Fool Ventures, Middleland Capital and Sagamore Ventures.

Source: https://millionrounds.com/company/urbanstems (Millionrounds; every figure on the page links to its filing or article)

United States · [Series C startup](https://millionrounds.com/companies)

# Who invested in *UrbanStems*

3 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce Internet

Funding summary Updated 26 Oct 2026

**$19M** raised across 3 rounds since 2015, from 3 sources

**$1.5M** Seed **$12M** Series B **$5.0M** Series C

- **Latest round:** Series C, $5.0M Jan 2024
- **Biggest round:** $12M Series B · Aug 2019
- **Investors:** 8 (2 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2017 2019 2021 2023

**$1.5M** Seed

**$12M** Series B

**$5.0M** Series C

- **First round:** Seed, $1.5M
- **Biggest round:** $12M
- **Usual gap between rounds:** 4.5 years

## The rounds

- **Jan 2024** Series C **$5.0M** *2 new* *1 returning* [Gaingels](https://millionrounds.com/fund/gaingels) [Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital) [Motley Fool Ventures](https://millionrounds.com/fund/motley-fool-ventures) Source recorded
- **Aug 2019** Series B **$12M** *3 new* *2 returning* [Motley Fool Ventures](https://millionrounds.com/fund/motley-fool-ventures) Lead [SWaN & Legend Venture Partners](https://millionrounds.com/fund/swan-and-legend-venture-partners) Lead [Middleland Capital](https://millionrounds.com/fund/middleland-capital) [NextGen Venture Partners](https://millionrounds.com/fund/nextgen-venture-partners) [Sagamore Ventures](https://millionrounds.com/fund/sagamore-ventures) Reported by TechCrunch
- **Feb 2015** Seed **$1.5M** *3 new* [Middleland Capital](https://millionrounds.com/fund/middleland-capital) [NextGen Angels](https://millionrounds.com/fund/nextgen-angels) [Sagamore Ventures](https://millionrounds.com/fund/sagamore-ventures) From a historical funding record SEC filing: $1.5M sold, first sale Jan 2015

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Goldman Seth** Chief Executive Officer i

On the board, as filed i *Ajay Kori* *Alexander Pessala* *Daniella Yacobovsky* *David Strasser*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2015 **Series B** 2019 **Series C** 2024 [Motley Fool Ventures](https://millionrounds.com/fund/motley-fool-ventures) L [Middleland Capital](https://millionrounds.com/fund/middleland-capital) [Sagamore Ventures](https://millionrounds.com/fund/sagamore-ventures) [SWaN & Legend Venture Partners](https://millionrounds.com/fund/swan-and-legend-venture-partners) L [Gaingels](https://millionrounds.com/fund/gaingels) [Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital) [NextGen Angels](https://millionrounds.com/fund/nextgen-angels) [NextGen Venture Partners](https://millionrounds.com/fund/nextgen-venture-partners)

## Everyone who backed them

[Motley Fool Ventures](https://millionrounds.com/fund/motley-fool-ventures) Corporate VC **2** rounds, led 1

[Middleland Capital](https://millionrounds.com/fund/middleland-capital) VC firm **2** rounds

[Sagamore Ventures](https://millionrounds.com/fund/sagamore-ventures) VC firm **2** rounds

[SWaN & Legend Venture Partners](https://millionrounds.com/fund/swan-and-legend-venture-partners) VC firm **1** round, led 1

[Gaingels](https://millionrounds.com/fund/gaingels) Private equity **1** round

[Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital) VC firm **1** round

[NextGen Angels](https://millionrounds.com/fund/nextgen-angels) VC firm **1** round

[NextGen Venture Partners](https://millionrounds.com/fund/nextgen-venture-partners) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=urbanstems).

## Also claim to have backed them

These 6 firms list UrbanStems as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[Grotech Ventures](https://millionrounds.com/fund/grotech-ventures) VC firm Per its own site

[Interplay](https://millionrounds.com/fund/interplay) Family office Per its own site

[Valence Ventures](https://millionrounds.com/fund/valence-ventures) VC firm Per its own site

[Hammerstone](https://millionrounds.com/fund/hammerstone) VC firm Per its own site

[Ketch Ventures](https://millionrounds.com/fund/ketch-ventures) Angel network Per its own site

[Natureza](https://millionrounds.com/fund/natureza-growth-partners) Growth equity Per its own site

## Quick answers about UrbanStems

### Who invested in UrbanStems?

UrbanStems's investors include Motley Fool Ventures, Middleland Capital, Sagamore Ventures, SWaN & Legend Venture Partners and Gaingels, and 3 more on record.

### How much has UrbanStems raised?

UrbanStems has raised $19M across 3 rounds since 2015.

### When did UrbanStems last raise?

UrbanStems's most recent round was a Series C of $5.0M in Jan 2024.

### What was UrbanStems's biggest round?

UrbanStems's largest round on record is $12M (Series B), in Aug 2019, led by Motley Fool Ventures.

### Who backed UrbanStems first?

UrbanStems's first round on record, in Feb 2015, was backed by Middleland Capital, NextGen Angels and Sagamore Ventures.

### What stage is UrbanStems at?

UrbanStems's latest named round is a Series C, in Jan 2024.

### Where is UrbanStems based?

UrbanStems is based in the United States.

### Who led UrbanStems's rounds?

Motley Fool Ventures led the Series B in 2019.

## Companies like UrbanStems

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)

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