# Uplevel funding: rounds and investors

> Uplevel has raised $21M across 2 rounds since 2016. Investors include Norwest Venture Partners, Madrona Venture Group and Cota Capital.

Source: https://millionrounds.com/company/uplevel (Millionrounds; every figure on the page links to its filing or article)

United States · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Uplevel*

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Funding summary Updated 26 Oct 2026

**$21M** raised across 2 rounds since 2016, from 2 sources

**$1.2M** Round **$20M** Series A

- **Latest round:** Series A, $20M Jul 2022
- **Step-up i:** 16.7×
- **Investors:** 3

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2017 2018 2019 2020 2021 2022

**$1.2M** Round

**$20M** Series A

- **First round:** Round, $1.2M
- **Biggest round:** $20M
- **Between rounds:** 5.6 years

## The rounds

- **Jul 2022** Series A **$20M** *3 new* [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [Madrona Venture Group](https://millionrounds.com/fund/madrona) [Cota Capital](https://millionrounds.com/fund/cota-capital) Source recorded
- **Nov 2016** Round **$1.2M** No investor was named in the report. Reported by FinSMEs SEC filing: $725K sold, first sale Nov 2016

## Founders and team

From Uplevel's own website: 1 founder, 9 on the team.

**Joe Levy** Founder and CEO

- **Mark Nelson** President Tableau, CTO SAP Concur
- **Matt Swann** VP Amazon, CTO Stubhub & Nubank
- **James LaPlaine** CIO & SVP AOL, CTO RedVentures
- **Chris Riccio** VP Engineering
- **Leah Melvoin** VP CircleCI, co-author DORA
- **Michael Stahnke** VP CircleCI, co-author DORA
- **Amy Carrillo Cotten** Director of Client Transformation
- **Lauren Lang** Director, Marketing & Strategic Ops
- **Ravs Kaur** Partner General Manager Microsoft

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2016 **Series A** 2022 [Norwest Venture Partners](https://millionrounds.com/fund/norwest) [Madrona Venture Group](https://millionrounds.com/fund/madrona) [Cota Capital](https://millionrounds.com/fund/cota-capital)

## Everyone who backed them

[Norwest Venture Partners](https://millionrounds.com/fund/norwest) VC firm **1** round

[Madrona Venture Group](https://millionrounds.com/fund/madrona) VC firm **1** round

[Cota Capital](https://millionrounds.com/fund/cota-capital) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=uplevel).

## Also claim to have backed them

This firm lists Uplevel as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Second Avenue Partners](https://millionrounds.com/fund/second-avenue-partners-llc) VC firm Per its own site

## Quick answers about Uplevel

### Who invested in Uplevel?

Uplevel's investors include Norwest Venture Partners, Madrona Venture Group and Cota Capital.

### How much has Uplevel raised?

Uplevel has raised $21M across 2 rounds since 2016.

### When did Uplevel last raise?

Uplevel's most recent round was a Series A of $20M in Jul 2022.

### What was Uplevel's biggest round?

Its most recent round, $20M in Jul 2022, is also its largest on record.

### Who backed Uplevel first?

Uplevel's first round on record, in Jul 2022, was backed by Norwest Venture Partners, Madrona Venture Group and Cota Capital.

### What stage is Uplevel at?

Uplevel's latest named round is a Series A, in Jul 2022.

### Where is Uplevel based?

Uplevel is based in the United States.

## Companies like Uplevel

In the same sector, and raised in the last eighteen months.

[**SpaceX** $42B · Oct 2026](https://millionrounds.com/company/spacex)[**STRIVE** $1.3B · Oct 2026](https://millionrounds.com/company/strive)[**Xona** $512M · Oct 2026](https://millionrounds.com/company/xona)[**DrizzleX** $9.1M · Oct 2026](https://millionrounds.com/company/drizzlex)[**Prism Data** $25M · Oct 2026](https://millionrounds.com/company/prism-data)[**Homa** $5.0M · Oct 2026](https://millionrounds.com/company/homa)

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