# Upfront funding: rounds and investors

> Upfront has raised $13M across 3 rounds since 2023. Investors include M Ventures, Y Combinator and Reach. Every round with its source.

Source: https://millionrounds.com/company/upfront (Millionrounds; every figure on the page links to its filing or article)

Canada · [Pre-seed startup](https://millionrounds.com/companies)

# Who invested in *Upfront*

3 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial Services Fintech Insurtech Real Estate

Funding summary Updated 26 Oct 2026

**$13M** raised across 3 rounds since 2023, from 3 sources

**$500K** Pre-seed **$2.5M** Seed **$10M** Pre-seed

- **Latest round:** Pre-seed, $10M Oct 2025
- **Step-up i:** 4×
- **Investors:** 3

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2024 2025

**$500K** Pre-seed

**$2.5M** Seed

**$10M** Pre-seed

- **First round:** Pre-seed, $500K
- **Biggest round:** $10M
- **Usual gap between rounds:** 18 months

## The rounds

- **Oct 2025** Pre-seed **$10M** *1 returning* [M Ventures](https://millionrounds.com/fund/m-ventures) Source recorded
- **Sept 2024** Seed **$2.5M** *2 new* [Reach](https://millionrounds.com/fund/reach) [M Ventures](https://millionrounds.com/fund/m-ventures) Reported by Diagram
- **Apr 2023** Pre-seed **$500K** *1 new* [Y Combinator](https://millionrounds.com/fund/y-combinator) Source recorded

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Pre-seed** 2023 **Seed** 2024 **Pre-seed** 2025 [M Ventures](https://millionrounds.com/fund/m-ventures) [Y Combinator](https://millionrounds.com/fund/y-combinator) [Reach](https://millionrounds.com/fund/reach)

## Everyone who backed them

[M Ventures](https://millionrounds.com/fund/m-ventures) Corporate VC **2** rounds

[Y Combinator](https://millionrounds.com/fund/y-combinator) Accelerator **1** round

[Reach](https://millionrounds.com/fund/reach) VC firm **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=upfront).

## Also claim to have backed them

This firm lists Upfront as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

[Diagram](https://millionrounds.com/fund/diagram) Venture studio Per its own site

## Quick answers about Upfront

### Who invested in Upfront?

Upfront's investors include M Ventures, Y Combinator and Reach.

### How much has Upfront raised?

Upfront has raised $13M across 3 rounds since 2023.

### When did Upfront last raise?

Upfront's most recent round was a Pre-seed of $10M in Oct 2025.

### What was Upfront's biggest round?

Its most recent round, $10M in Oct 2025, is also its largest on record.

### Who backed Upfront first?

Upfront's first round on record, in Apr 2023, was backed by Y Combinator.

### What stage is Upfront at?

Upfront's latest named round is a Pre-seed, in Oct 2025.

### Where is Upfront based?

Upfront is based in Canada.

## Companies like Upfront

In the same sector, and raised in the last eighteen months.

[**Neo Financial** $182M · Oct 2026](https://millionrounds.com/company/neo-financial)[**Timia Capital** Aug 2026](https://millionrounds.com/company/timia-capital)[**Helcim** $59M · Aug 2026](https://millionrounds.com/company/helcim)[**Clearco** $200M · Aug 2026](https://millionrounds.com/company/clearco)[**Peakhill Capital** $248M · Jul 2026](https://millionrounds.com/company/peakhill-capital)[**Resiliocs Intelligence** $53K · Jul 2026](https://millionrounds.com/company/resiliocs-intelligence)

## Find investors like these

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