# Universal Avenue funding: rounds and investors > Universal Avenue has raised $13M across 3 rounds since 2014. Investors include Moor, Salesforce Ventures and Northzone. Every round with its source. Source: https://millionrounds.com/company/universal-avenue (Millionrounds; every figure on the page links to its filing or article) Sweden · [Funded startup](https://millionrounds.com/companies) # Who invested in *Universal Avenue* 3 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. IT Services Follow Universal Avenue and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fcompany%2Funiversal-avenue) Funding summary Updated 27 Oct 2026 **$13M** raised across 3 rounds since 2014, from 3 sources **$2.0M** Seed **$5.0M** Seed **$6.0M** Round - **Latest round:** Round, $6.0M Nov 2018 - **Step-up i:** 1.2× - **Investors:** 5 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2015 2016 2017 2018 **$2.0M** Seed **$5.0M** Seed **$6.0M** Round - **First round:** Seed, $2.0M - **Biggest round:** $6.0M - **Usual gap between rounds:** 3.3 years ## The rounds - **Nov 2018** Round **$6.0M** *1 new* MOOR Capital Reported by Tech.eu - **Sept 2015** Seed **$5.0M** *3 new* *1 returning* [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Northzone](https://millionrounds.com/fund/northzone) [Moor](https://millionrounds.com/fund/moor) [Kaj Hed](https://millionrounds.com/fund/kaj-hed) From a historical funding record - **Jun 2014** Seed **$2.0M** *1 new* [Moor](https://millionrounds.com/fund/moor) From a historical funding record ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Seed** 2014 **Seed** 2015 **Round** 2018 [Moor](https://millionrounds.com/fund/moor) [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) [Northzone](https://millionrounds.com/fund/northzone) [Kaj Hed](https://millionrounds.com/fund/kaj-hed) MOOR Capital ## Everyone who backed them [Moor](https://millionrounds.com/fund/moor) Family office **2** rounds [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Corporate VC **1** round [Northzone](https://millionrounds.com/fund/northzone) VC firm **1** round [Kaj Hed](https://millionrounds.com/fund/kaj-hed) Angel **1** round MOOR Capital no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=universal-avenue). ## Also claim to have backed them This firm lists Universal Avenue as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [Brightly Ventures](https://millionrounds.com/fund/brightly-ventures) VC firm Per its own site ## Quick answers about Universal Avenue ### Who invested in Universal Avenue? Universal Avenue's investors include Moor, Salesforce Ventures, Northzone, Kaj Hed and MOOR Capital. ### How much has Universal Avenue raised? Universal Avenue has raised $13M across 3 rounds since 2014. ### When did Universal Avenue last raise? Universal Avenue's most recent round was an Undisclosed round of $6.0M in Nov 2018. ### What was Universal Avenue's biggest round? Its most recent round, $6.0M in Nov 2018, is also its largest on record. ### Who backed Universal Avenue first? Universal Avenue's first round on record, in Jun 2014, was backed by Moor. ### What stage is Universal Avenue at? Universal Avenue's latest named round is an Undisclosed round, in Nov 2018. ### Where is Universal Avenue based? Universal Avenue is based in Sweden. ## Companies like Universal Avenue In the same sector, and raised in the last eighteen months. [**Endform** $1.7M · Mar 2026](https://millionrounds.com/company/endform)[**Newly** $2.0M · Mar 2026](https://millionrounds.com/company/newly)[**Agaton** $9.9M · Feb 2026](https://millionrounds.com/company/agaton)[**Intric** $4.5M · Feb 2026](https://millionrounds.com/company/intric)[**TrialBee** $8.2M · Jan 2026](https://millionrounds.com/company/trialbee)[**Yolean** $1.0M · Nov 2025](https://millionrounds.com/company/yolean) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app