# Unfabled funding: rounds and investors > Unfabled has raised $3.6M across 4 rounds since 2023. Investors include Alumni Ventures, Morgan Stanley Investment Management and Atomico. Source: https://millionrounds.com/company/unfabled (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Seed startup](https://millionrounds.com/companies) # Who invested in *Unfabled* 4 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. E-commerce Raised 9 months ago Funding summary Updated 26 Oct 2026 **$3.6M** raised across 4 rounds since 2023, from 4 sources **$499K** Round **$159K** Round **$1.7M** Seed **$1.2M** Round - **Latest round:** Round, $1.2M Jan 2026 - **Biggest round:** $1.7M Seed · Oct 2025 - **Investors:** 6 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2024 2025 2026 **$499K** Round **$159K** Round **$1.7M** Seed **$1.2M** Round - **First round:** Round, $499K - **Biggest round:** $1.7M - **Usual gap between rounds:** 3 months ## The rounds - **Jan 2026** Round **$1.2M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Oct 2025** Seed **$1.7M** *6 new* [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) [Morgan Stanley Investment Management](https://millionrounds.com/fund/morgan-stanley-investment-management) [Atomico](https://millionrounds.com/fund/atomico) [SyndicateRoom](https://millionrounds.com/fund/syndicateroom) [Founders Factory](https://millionrounds.com/fund/founder-s-factory) [Exceptional Ventures](https://millionrounds.com/fund/exceptional-ventures) Source recorded - **Nov 2023** Round **$159K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **Aug 2023** Round **$499K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet ## Funding filed with regulators Unfabled filed 4 raises, $1.9M in all. Filings say how much was sold and to how many investors; they never name the investors. - Jan 2026 **$1.2M** UK share allotment - Nov 2023 **$159K** UK share allotment - Sept 2023 **$314K** UK share allotment - Aug 2023 **$185K** UK share allotment ## Founders and team From Unfabled's own website: 1 founder, 4 on the team. **Hannah Samano** Founder & CEO - **Charlotte Newing** B2B Partnerships Lead - **Hannah Giraudeau** E-Commerce Manager - **Jasmine Liu** Director of Operations - **Lyndsey England** Senior Brand Manager ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Round** 2023 **Round** 2023 **Seed** 2025 **Round** 2026 [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) [Morgan Stanley Investment Management](https://millionrounds.com/fund/morgan-stanley-investment-management) [Atomico](https://millionrounds.com/fund/atomico) [SyndicateRoom](https://millionrounds.com/fund/syndicateroom) [Founders Factory](https://millionrounds.com/fund/founder-s-factory) [Exceptional Ventures](https://millionrounds.com/fund/exceptional-ventures) ## Everyone who backed them [Alumni Ventures](https://millionrounds.com/fund/us-strategic-tech-fund-an-alumni-ventures-fund) VC firm **1** round [Morgan Stanley Investment Management](https://millionrounds.com/fund/morgan-stanley-investment-management) Private equity **1** round [Atomico](https://millionrounds.com/fund/atomico) VC firm **1** round [SyndicateRoom](https://millionrounds.com/fund/syndicateroom) VC firm **1** round [Founders Factory](https://millionrounds.com/fund/founder-s-factory) Accelerator **1** round [Exceptional Ventures](https://millionrounds.com/fund/exceptional-ventures) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=unfabled). ## Also claim to have backed them This firm lists Unfabled as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above. [Lavender Ventures](https://millionrounds.com/fund/lavender-ventures) VC firm Per its own site ## Quick answers about Unfabled ### Who invested in Unfabled? Unfabled's investors include Alumni Ventures, Morgan Stanley Investment Management, Atomico, SyndicateRoom and Founders Factory, and 1 more on record. ### How much has Unfabled raised? Unfabled has raised $3.6M across 4 rounds since 2023. ### When did Unfabled last raise? Unfabled's most recent round, $1.2M, was in Jan 2026. ### What was Unfabled's biggest round? Unfabled's largest round on record is $1.7M (Seed), in Oct 2025. ### Who backed Unfabled first? Unfabled's first round on record, in Oct 2025, was backed by Alumni Ventures, Morgan Stanley Investment Management and Atomico and 3 others. ### What stage is Unfabled at? Unfabled's latest named round is a Seed, in Oct 2025. ### Where is Unfabled based? Unfabled is based in the United Kingdom. ## Companies like Unfabled In the same sector, and raised in the last eighteen months. [**Opply** $23M · Oct 2026](https://millionrounds.com/company/opply)[**Made With Intent** $9.0M · Sept 2026](https://millionrounds.com/company/made-with-intent)[**Healf** Aug 2026](https://millionrounds.com/company/healf)[**Troubadour Goods** $10M · Aug 2026](https://millionrounds.com/company/troubadour-goods)[**Kody** $20M · Aug 2026](https://millionrounds.com/company/kody)[**MicroMkt** $1.2M · Jun 2026](https://millionrounds.com/company/micromkt) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. 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