# Traackr funding: rounds and investors

> Traackr has raised $13M across 6 rounds since 2011. Investors include Workhorse Capital/ You & Mr Jones. Every round with its source.

Source: https://millionrounds.com/company/traackr (Millionrounds; every figure on the page links to its filing or article)

United States · [Series B startup](https://millionrounds.com/companies)

# Who invested in *Traackr*

6 rounds we have observed, with the one investor named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Internet

Funding summary Updated 26 Oct 2026

**$13M** raised across 6 rounds since 2011, from 6 sources

**$410K** Venture **$1.0M** Series A **$557K** Debt **$1.5M** Series A **$261K** Venture **$9.0M** Series B

- **Latest round:** Series B, $9.0M Apr 2018
- **Step-up i:** 34.5×
- **Investors:** 1

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2011 2012 2013 2014 2015 2016 2017 2018

**$410K** Venture

**$1.0M** Series A

**$557K** Debt

**$1.5M** Series A

**$261K** Venture

**$9.0M** Series B

- **First round:** Venture, $410K
- **Biggest round:** $9.0M
- **Usual gap between rounds:** 10 months

## The rounds

- **Apr 2018** Series B **$9.0M** *1 new* Workhorse Capital/ You & Mr Jones Reported by FinSMEs SEC filing: $6.3M sold, first sale Dec 2017
- **Nov 2014** Venture **$261K** No investor was named in the report. From a historical funding record SEC filing: $261K sold, first sale Oct 2014
- **Oct 2012** Series A **$1.5M** No investor was named in the report. Reported by pandodaily.com
- **May 2012** Debt **$557K** No investor was named in the report. Reported by sec.gov SEC filing: $557K sold, first sale Feb 2012
- **Jul 2011** Series A **$1.0M** No investor was named in the report. From a historical funding record SEC filing: $410K sold, first sale Feb 2011
- **Apr 2011** Venture **$410K** No investor was named in the report. Reported by sec.gov SEC filing: $410K sold, first sale Feb 2011

## Founders and team

From Traackr's own website and the SEC filings it signed: 1 founder, 8 on the team.

**Pierre-Loic Assayag** CEO & Co-founder *Named on its 2018 Form D*

- **Mikael Grave** Senior Vice President of Engineering & Data
- **Natalie Weymouth** Global Vice President of Sales
- **Taylor Rodriguez** Global Vice President of Customer Experience
- **Eva Papadimitriou** Chief Product Officer
- **Nicolas Chabot** Chief Partnerships Officer
- **Ramzi Saba** Chief Technology Officer
- **Emily DeMelo** Chief Financial Officer
- **David Chancogne** Executive Officer, Director i

On the board, as filed i *Jerome Ternynck* *Robbie Vann-Adibe*

## Everyone who backed them

Workhorse Capital/ You & Mr Jones no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=traackr).

## Also claim to have backed them

These 5 firms list Traackr as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[LaunchCapital](https://millionrounds.com/fund/launchcapital) VC firm Per its own site

[SaaS Capital](https://millionrounds.com/fund/saas-capital) VC firm Per its own site

[Beedie Capital](https://millionrounds.com/fund/beedie-capital) Private equity Per its own site

[You & Mr Jones Brandtech Ventures](https://millionrounds.com/fund/you-and-mr-jones-brandtech-ventures) Corporate VC Per its own site

[Brandtech Ventures](https://millionrounds.com/fund/brandtech-ventures) Corporate VC Per its own site

## Quick answers about Traackr

### Who invested in Traackr?

Traackr's investors include Workhorse Capital/ You & Mr Jones.

### How much has Traackr raised?

Traackr has raised $13M across 6 rounds since 2011.

### When did Traackr last raise?

Traackr's most recent round was a Series B of $9.0M in Apr 2018.

### What was Traackr's biggest round?

Its most recent round, $9.0M in Apr 2018, is also its largest on record.

### Who backed Traackr first?

Traackr's first round on record, in Apr 2018, was backed by Workhorse Capital/ You & Mr Jones.

### What stage is Traackr at?

Traackr's latest named round is a Series B, in Apr 2018.

### Where is Traackr based?

Traackr is based in the United States.

## Companies like Traackr

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)[**Overtime** $33M · Oct 2026](https://millionrounds.com/company/overtime)[**1World Online** $25M · Sept 2026](https://millionrounds.com/company/1world-online)[**Luminary** $194M · Sept 2026](https://millionrounds.com/company/luminary)

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