# Thrive Market funding: rounds and investors

> Thrive Market has raised $272M across 5 rounds since 2014. Investors include Invus, Greycroft and Kapor Capital. Every round with its source.

Source: https://millionrounds.com/company/thrive-market (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Thrive Market*

5 rounds we have observed, with the 50 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Beauty Internet

Funding summary Updated 26 Oct 2026

**$272M** raised across 5 rounds since 2014, from 5 sources

**$30M** Series A **$111M** Round **$111M** Round **$20M** Round

- **Latest round:** Round, $20M Oct 2019
- **Biggest round:** $111M Round · Jan 2016
- **Investors:** 50 (1 led)

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014 2015 2016 2017 2018 2019

**?** Seed

**$30M** Series A

**$111M** Round

**$111M** Round

**$20M** Round

- **First round:** Seed
- **Biggest round:** $111M
- **Usual gap between rounds:** 19 months

## The rounds

- **Oct 2019** Round **$20M** *3 new* *3 returning* [Y Combinator](https://millionrounds.com/fund/y-combinator) [Greycroft](https://millionrounds.com/fund/greycroft) [Headline](https://millionrounds.com/fund/headline) [Kapor Capital](https://millionrounds.com/fund/kapor-capital) [Invus](https://millionrounds.com/fund/invus) [MaC Venture Capital](https://millionrounds.com/fund/mac-venture-capital) Source recorded
- **Jun 2016** Round **$111M** *1 returning* [Invus](https://millionrounds.com/fund/invus) Reported by Nytimes SEC filing: $111M sold, first sale Jun 2016
- **Jan 2016** Round **$111M** *32 new* *7 returning* [Invus](https://millionrounds.com/fund/invus) Lead [Greycroft](https://millionrounds.com/fund/greycroft) [Kapor Capital](https://millionrounds.com/fund/kapor-capital) [e.ventures](https://millionrounds.com/fund/e-ventures) [BAM Ventures](https://millionrounds.com/fund/bam-ventures) [Brian Lee](https://millionrounds.com/fund/brian-lee) [Cross Culture Ventures](https://millionrounds.com/fund/cross-culture-ventures) [Tony Robbins](https://millionrounds.com/fund/tony-robbins) [Scripps Networks Interactive](https://millionrounds.com/fund/scripps-networks-interactive) [VTF Capital](https://millionrounds.com/fund/vtf-capital) [Blake Mycoskie](https://millionrounds.com/fund/blake-mycoskie) [CAVU Venture Partners](https://millionrounds.com/fund/cavu-venture-partners) [Henry Kravis](https://millionrounds.com/fund/henry-kravis) [Inevitable Ventures](https://millionrounds.com/fund/inevitable-ventures) [Powerplant Ventures](https://millionrounds.com/fund/powerplant-ventures) [Compound Ventures](https://millionrounds.com/fund/compound-ventures) [Zulily](https://millionrounds.com/fund/zulily) [David Barber](https://millionrounds.com/fund/david-barber) [Jillian Michaels](https://millionrounds.com/fund/jillian-michaels) [Kensington Capital Holdings](https://millionrounds.com/fund/kensington-capital-holdings) [Marlon Nichols](https://millionrounds.com/fund/marlon-nichols) [Sofia Vergara](https://millionrounds.com/fund/sofia-vergara) [TYLT Ventures](https://millionrounds.com/fund/tylt-ventures) Andrew Koven Clark Landry Deepak Chopra Demi Moore Energy Brands Gary Hirshberg Jesse Rasch John Legend Mark Hyman Mark Rampolla Mark Sisson Michael Pierce Stonyfield Farm Tobey Maguire Toms Shoes Zoe Saldana Source recorded
- **Jul 2015** Series A **$30M** *13 new* [Greycroft](https://millionrounds.com/fund/greycroft) [e.ventures](https://millionrounds.com/fund/e-ventures) [United Talent Agency](https://millionrounds.com/fund/united-talent-agency) [Cross Culture Ventures](https://millionrounds.com/fund/cross-culture-ventures) [Scripps Networks Interactive](https://millionrounds.com/fund/scripps-networks-interactive) [Inevitable Ventures](https://millionrounds.com/fund/inevitable-ventures) [Draft Ventures](https://millionrounds.com/fund/draft-ventures) [Powerplant Ventures](https://millionrounds.com/fund/powerplant-ventures) [Demi Moore](https://millionrounds.com/fund/demi-moore) [Kyle Widrick](https://millionrounds.com/fund/kyle-widrick) [CAVU Medical](https://millionrounds.com/fund/cavu-medical) John Legend Toby McGuire From a historical funding record SEC filing: $33M sold, first sale Jul 2015
- **Jan 2014** Seed **Amount undisclosed** *2 new* [Metamorphic Ventures](https://millionrounds.com/fund/metamorphic-ventures) [Michael Pierce](https://millionrounds.com/fund/michael-pierce) From a historical funding record

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Gunnar Lovelace** Executive Officer, Director i
- **Nicholas Green** Executive Officer, Director i

On the board, as filed i *Christopher Sobecki* *Dana Settle* *Evren Bilimer*

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2014 **Series A** 2015 **Round** 2016 **Round** 2016 **Round** 2019 [Invus](https://millionrounds.com/fund/invus) L [Greycroft](https://millionrounds.com/fund/greycroft) [Kapor Capital](https://millionrounds.com/fund/kapor-capital) [e.ventures](https://millionrounds.com/fund/e-ventures) [Cross Culture Ventures](https://millionrounds.com/fund/cross-culture-ventures) [Scripps Networks Interactive](https://millionrounds.com/fund/scripps-networks-interactive) [Inevitable Ventures](https://millionrounds.com/fund/inevitable-ventures) [Powerplant Ventures](https://millionrounds.com/fund/powerplant-ventures) John Legend [Y Combinator](https://millionrounds.com/fund/y-combinator)

## Everyone who backed them

[Invus](https://millionrounds.com/fund/invus) Private equity **3** rounds, led 1

[Greycroft](https://millionrounds.com/fund/greycroft) VC firm **3** rounds

[Kapor Capital](https://millionrounds.com/fund/kapor-capital) VC firm **2** rounds

[e.ventures](https://millionrounds.com/fund/e-ventures) VC firm **2** rounds

[Cross Culture Ventures](https://millionrounds.com/fund/cross-culture-ventures) VC firm **2** rounds

[Scripps Networks Interactive](https://millionrounds.com/fund/scripps-networks-interactive) Growth equity **2** rounds

[Inevitable Ventures](https://millionrounds.com/fund/inevitable-ventures) VC firm **2** rounds

[Powerplant Ventures](https://millionrounds.com/fund/powerplant-ventures) VC firm **2** rounds

John Legend no record of our own yet **2** rounds

[Y Combinator](https://millionrounds.com/fund/y-combinator) Accelerator **1** round

[Headline](https://millionrounds.com/fund/headline) VC firm **1** round

[MaC Venture Capital](https://millionrounds.com/fund/mac-venture-capital) VC firm **1** round

[Metamorphic Ventures](https://millionrounds.com/fund/metamorphic-ventures) VC firm **1** round

[BAM Ventures](https://millionrounds.com/fund/bam-ventures) VC firm **1** round

[Brian Lee](https://millionrounds.com/fund/brian-lee) VC firm **1** round

[United Talent Agency](https://millionrounds.com/fund/united-talent-agency) VC firm **1** round

[Tony Robbins](https://millionrounds.com/fund/tony-robbins) Angel **1** round

[VTF Capital](https://millionrounds.com/fund/vtf-capital) VC firm **1** round

[Michael Pierce](https://millionrounds.com/fund/michael-pierce) Angel **1** round

[Blake Mycoskie](https://millionrounds.com/fund/blake-mycoskie) Angel **1** round

[CAVU Venture Partners](https://millionrounds.com/fund/cavu-venture-partners) VC firm **1** round

[Henry Kravis](https://millionrounds.com/fund/henry-kravis) VC firm **1** round

[Draft Ventures](https://millionrounds.com/fund/draft-ventures) VC firm **1** round

[Compound Ventures](https://millionrounds.com/fund/compound-ventures) VC firm **1** round

[Zulily](https://millionrounds.com/fund/zulily) Investment firm **1** round

[David Barber](https://millionrounds.com/fund/david-barber) Angel **1** round

[Demi Moore](https://millionrounds.com/fund/demi-moore) Angel **1** round

[Kyle Widrick](https://millionrounds.com/fund/kyle-widrick) Angel **1** round

[Jillian Michaels](https://millionrounds.com/fund/jillian-michaels) Angel **1** round

[Kensington Capital Holdings](https://millionrounds.com/fund/kensington-capital-holdings) Investment firm **1** round

[Marlon Nichols](https://millionrounds.com/fund/marlon-nichols) Angel **1** round

[Sofia Vergara](https://millionrounds.com/fund/sofia-vergara) Angel **1** round

[TYLT Ventures](https://millionrounds.com/fund/tylt-ventures) VC firm **1** round

[CAVU Medical](https://millionrounds.com/fund/cavu-medical) VC firm **1** round

Andrew Koven no record of our own yet **1** round

Clark Landry no record of our own yet **1** round

Deepak Chopra no record of our own yet **1** round

Demi Moore no record of our own yet **1** round

Energy Brands no record of our own yet **1** round

Gary Hirshberg no record of our own yet **1** round

Jesse Rasch no record of our own yet **1** round

Mark Hyman no record of our own yet **1** round

Mark Rampolla no record of our own yet **1** round

Mark Sisson no record of our own yet **1** round

Michael Pierce no record of our own yet **1** round

Stonyfield Farm no record of our own yet **1** round

Tobey Maguire no record of our own yet **1** round

Toby McGuire no record of our own yet **1** round

Toms Shoes no record of our own yet **1** round

Zoe Saldana no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=thrive-market).

## Also claim to have backed them

These 11 firms list Thrive Market as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[HDS Capital](https://millionrounds.com/fund/hds-capital) VC firm Per its own site

[Summit Action](https://millionrounds.com/fund/summit-action) VC firm Per its own site

[B&Y Venture Partners](https://millionrounds.com/fund/b-and-y-venture-partners) VC firm Per its own site

[Bolour Group](https://millionrounds.com/fund/bolour-group) Investment firm Per its own site

[Digi Ventures](https://millionrounds.com/fund/digi-ventures) VC firm Per its own site

[Enabling Future](https://millionrounds.com/fund/enabling-future) VC firm Per its own site

[GroundForce Capital](https://millionrounds.com/fund/groundforce-capital) VC firm Per its own site

[LDR Ventures](https://millionrounds.com/fund/ldr-ventures) Family office Per its own site

[Passive Impact](https://millionrounds.com/fund/passive-impact) Family office Per its own site

[Runway Venture Partners](https://millionrounds.com/fund/runway-venture-partners) VC firm Per its own site

[Wild Ventures](https://millionrounds.com/fund/wild-ventures) VC firm Per its own site

## Quick answers about Thrive Market

### Who invested in Thrive Market?

Thrive Market's investors include Invus, Greycroft, Kapor Capital, e.ventures and Cross Culture Ventures, and 45 more on record.

### How much has Thrive Market raised?

Thrive Market has raised $272M across 5 rounds since 2014. One round did not disclose an amount, so the total is a floor.

### When did Thrive Market last raise?

Thrive Market's most recent round was an Undisclosed round of $20M in Oct 2019.

### What was Thrive Market's biggest round?

Thrive Market's largest round on record is $111M, in Jan 2016, led by Invus.

### Who backed Thrive Market first?

Thrive Market's first round on record, in Jan 2014, was backed by Metamorphic Ventures and Michael Pierce.

### What stage is Thrive Market at?

Thrive Market's latest named round is an Undisclosed round, in Oct 2019.

### Where is Thrive Market based?

Thrive Market is based in the United States.

### Who led Thrive Market's rounds?

Invus led the funding round in 2016.

## Companies like Thrive Market

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