# The Logic funding: rounds and investors

> The Logic has raised $4.3M across 2 rounds since 2019. Investors include Relay Ventures and Postmedia. Every round with its source.

Source: https://millionrounds.com/company/the-logic (Millionrounds; every figure on the page links to its filing or article)

Canada · [Venture startup](https://millionrounds.com/companies)

# Who invested in *The Logic*

2 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce Internet

Funding summary Updated 26 Oct 2026

**$4.3M** raised across 2 rounds since 2019, from 2 sources

**$1.4M** Seed **$2.9M** Venture

- **Latest round:** Venture, $2.9M Jun 2024
- **Step-up i:** 2.1×
- **Investors:** 2

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2020 2021 2022 2023 2024

**$1.4M** Seed

**$2.9M** Venture

- **First round:** Seed, $1.4M
- **Biggest round:** $2.9M
- **Between rounds:** 4.6 years

## The rounds

- **Jun 2024** Venture **$2.9M** *1 returning* [Relay Ventures](https://millionrounds.com/fund/relay-ventures) Source recorded
- **Nov 2019** Seed **$1.4M** *2 new* [Relay Ventures](https://millionrounds.com/fund/relay-ventures) Postmedia Reported by Thelogic

## Founders and team

From The Logic's own website: 8 on the team.

- **David Skok** CEO & Editor-in-Chief
- **Asritha Swaminadhan** Operations Coordinator
- **Jenna Zuschlag Misener** Chief Operating Officer
- **Amanda Roth** Director of Product & Growth
- **Anna Stafford** Manager, Special Projects and Growth
- **Ariel Lepper-Walker** Director of Brand Partnerships
- **Connor Vani** Finance and Operations Manager
- **Victoria Stewart** Director of Advertising & Commercial Development

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2019 **Venture** 2024 [Relay Ventures](https://millionrounds.com/fund/relay-ventures) Postmedia

## Everyone who backed them

[Relay Ventures](https://millionrounds.com/fund/relay-ventures) VC firm **2** rounds

Postmedia no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=the-logic).

## Also claim to have backed them

These 4 firms list The Logic as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

[AAL VC](https://millionrounds.com/fund/aal-vc) VC firm Per its own site

[Canadian Venture Capital & Private Equity Association (CVCA)](https://millionrounds.com/fund/canadian-venture-capital-and-private-equity-association-cvca) Private equity Per its own site

[The Holt Xchange](https://millionrounds.com/fund/the-holt-xchange) Accelerator Per its own site

[True North Fund](https://millionrounds.com/fund/true-north-fund) VC firm Per its own site

## Quick answers about The Logic

### Who invested in The Logic?

The Logic's investors include Relay Ventures and Postmedia.

### How much has The Logic raised?

The Logic has raised $4.3M across 2 rounds since 2019.

### When did The Logic last raise?

The Logic's most recent round was a Venture of $2.9M in Jun 2024.

### What was The Logic's biggest round?

Its most recent round, $2.9M in Jun 2024, is also its largest on record.

### Who backed The Logic first?

The Logic's first round on record, in Nov 2019, was backed by Relay Ventures and Postmedia.

### What stage is The Logic at?

The Logic's latest named round is a Venture, in Jun 2024.

### Where is The Logic based?

The Logic is based in Canada.

## Companies like The Logic

In the same sector, and raised in the last eighteen months.

[**telMAX** $294M · Sept 2026](https://millionrounds.com/company/telmax)[**EMERGE Commerce** $4.2M · Sept 2026](https://millionrounds.com/company/emerge-commerce)[**Helcim** $59M · Aug 2026](https://millionrounds.com/company/helcim)[**Innerlogic** $12M · Jul 2026](https://millionrounds.com/company/inner-logic)[**PROMINO** $374K · Jun 2026](https://millionrounds.com/company/promino)[**iRestify** $3.0M · Dec 2025](https://millionrounds.com/company/irestify)

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