# The Floow funding: rounds and investors

> The Floow has raised $24M across 2 rounds since 2017. Investors include Direct Line Group and Fosun/ United Electronics. Every round with its source.

Source: https://millionrounds.com/company/the-floow (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Funded startup](https://millionrounds.com/companies)

# Who invested in *The Floow*

2 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Funding summary Updated 26 Oct 2026

**$24M** raised across 2 rounds since 2017, from 2 sources

**$17M** Round **$7.6M** Round

- **Latest round:** Round, $7.6M Jun 2024
- **Biggest round:** $17M Round · Mar 2017
- **Investors:** 2

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2017 2018 2019 2020 2021 2022 2023 2024

**$17M** Round

**$7.6M** Round

- **First round:** Round, $17M
- **Biggest round:** $17M
- **Between rounds:** 7.3 years

## The rounds

- **Jun 2024** Round **$7.6M** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet
- **Mar 2017** Round **$17M** *2 new* [Direct Line Group](https://millionrounds.com/fund/direct-line-group) Fosun/ United Electronics Reported by DealStreetAsia

## Funding filed with regulators

The Floow filed one raise, $7.6M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jun 2024 **$7.6M** UK share allotment

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Round** 2017 **Round** 2024 [Direct Line Group](https://millionrounds.com/fund/direct-line-group) Fosun/ United Electronics

## Everyone who backed them

[Direct Line Group](https://millionrounds.com/fund/direct-line-group) Corporate VC **1** round

Fosun/ United Electronics no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=the-floow).

## Quick answers about The Floow

### Who invested in The Floow?

The Floow's investors include Direct Line Group and Fosun/ United Electronics.

### How much has The Floow raised?

The Floow has raised $24M across 2 rounds since 2017.

### When did The Floow last raise?

The Floow's most recent round, $7.6M, was in Jun 2024.

### What was The Floow's biggest round?

The Floow's largest round on record is $17M (Undisclosed round), in Mar 2017.

### Who backed The Floow first?

The Floow's first round on record, in Mar 2017, was backed by Direct Line Group and Fosun/ United Electronics.

### What stage is The Floow at?

The Floow's latest named round is an Undisclosed round, in Mar 2017.

### Where is The Floow based?

The Floow is based in the United Kingdom.

## Companies like The Floow

In the same sector, and raised in the last eighteen months.

[**Cognitive Credit** $64M · Oct 2026](https://millionrounds.com/company/cognitive-credit)[**Salience Labs** $169M · Oct 2026](https://millionrounds.com/company/salience-labs)[**Affinity Labs** $3.2M · Oct 2026](https://millionrounds.com/company/affinity-labs)[**Alchera Technologies** $3.7M · Oct 2026](https://millionrounds.com/company/alchera-technologies)[**Foundational** $19M · Oct 2026](https://millionrounds.com/company/foundational)[**Quartz** $3.7M · Sept 2026](https://millionrounds.com/company/quartz)

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