# Subly funding: rounds and investors > Subly has raised $2.7M across 3 rounds since 2021. Investors include Innovate UK and Loyal VC. Every round with its source. Source: https://millionrounds.com/company/subly (Millionrounds; every figure on the page links to its filing or article) United Kingdom · [Seed startup](https://millionrounds.com/companies) # Who invested in *Subly* 3 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. AI Funding summary Updated 26 Oct 2026 **$2.7M** raised across 3 rounds since 2021, from 3 sources **$239K** Round **$259K** Round **$2.2M** Seed - **Latest round:** Seed, $2.2M Dec 2024 - **Step-up i:** 8.5× - **Investors:** 2 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2022 2023 2024 **$239K** Round **$259K** Round **$2.2M** Seed - **First round:** Round, $239K - **Biggest round:** $2.2M - **Usual gap between rounds:** 3.3 years ## The rounds - **Dec 2024** Seed **$2.2M** *2 new* [Innovate UK](https://millionrounds.com/fund/innovate-uk) [Loyal VC](https://millionrounds.com/fund/loyal-vc) Source recorded - **Aug 2024** Round **$259K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet - **May 2021** Round **$239K** No investor was named in the report. Shares issued, filed with Companies House (SH01); no report of this raise yet ## Funding filed with regulators Subly filed 2 raises, $498K in all. Filings say how much was sold and to how many investors; they never name the investors. - Aug 2024 **$259K** UK share allotment - May 2021 **$239K** UK share allotment ## Founders and team From Subly's own website: 1 founder, 1 on the team. **Holly Stephens** CEO & Founder - **Gemma Roberts** COO ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Round** 2021 **Round** 2024 **Seed** 2024 [Innovate UK](https://millionrounds.com/fund/innovate-uk) [Loyal VC](https://millionrounds.com/fund/loyal-vc) ## Everyone who backed them [Innovate UK](https://millionrounds.com/fund/innovate-uk) VC firm **1** round [Loyal VC](https://millionrounds.com/fund/loyal-vc) VC firm **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=subly). ## Quick answers about Subly ### Who invested in Subly? Subly's investors include Innovate UK and Loyal VC. ### How much has Subly raised? Subly has raised $2.7M across 3 rounds since 2021. ### When did Subly last raise? Subly's most recent round was a Seed of $2.2M in Dec 2024. ### What was Subly's biggest round? Its most recent round, $2.2M in Dec 2024, is also its largest on record. ### Who backed Subly first? Subly's first round on record, in Dec 2024, was backed by Innovate UK and Loyal VC. ### What stage is Subly at? Subly's latest named round is a Seed, in Dec 2024. ### Where is Subly based? Subly is based in the United Kingdom. ## Companies like Subly In the same sector, and raised in the last eighteen months. [**Marrow** $2.0M · Oct 2026](https://millionrounds.com/company/marrow)[**Cognitive Credit** $64M · Oct 2026](https://millionrounds.com/company/cognitive-credit)[**Opply** $23M · Oct 2026](https://millionrounds.com/company/opply)[**XRlabs** $8.4M · Oct 2026](https://millionrounds.com/company/xrlabs)[**Salience Labs** $169M · Oct 2026](https://millionrounds.com/company/salience-labs)[**Affinity Labs** $3.2M · Oct 2026](https://millionrounds.com/company/affinity-labs) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app