# Stadium Goods funding: rounds and investors

> Stadium Goods has raised $16M across 3 rounds since 2015. Investors include Forerunner Ventures, TCG and SMVentures. Every round with its source.

Source: https://millionrounds.com/company/stadium-goods (Millionrounds; every figure on the page links to its filing or article)

United States · [Funded startup](https://millionrounds.com/companies)

# Who invested in *Stadium Goods*

3 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce Internet

Funding summary Updated 26 Oct 2026

**$16M** raised across 3 rounds since 2015, from 3 sources

**$4.6M** Round **$12M** Round

- **Latest round:** Round, $12M Jan 2018
- **Step-up i:** 2.5×
- **Investors:** 3

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015 2016 2017 2018

**?** Seed

**$4.6M** Round

**$12M** Round

- **First round:** Seed
- **Biggest round:** $12M
- **Usual gap between rounds:** 22 months

## The rounds

- **Jan 2018** Round **$12M** *1 new* *1 returning* [Forerunner Ventures](https://millionrounds.com/fund/forerunner-ventures) [TCG](https://millionrounds.com/fund/tcg) Source recorded
- **Jan 2017** Round **$4.6M** *1 new* [Forerunner Ventures](https://millionrounds.com/fund/forerunner-ventures) Reported by FinSMEs
- **Mar 2015** Seed **Amount undisclosed** *1 new* [SMVentures](https://millionrounds.com/fund/smventures) From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2015 **Round** 2017 **Round** 2018 [Forerunner Ventures](https://millionrounds.com/fund/forerunner-ventures) [TCG](https://millionrounds.com/fund/tcg) [SMVentures](https://millionrounds.com/fund/smventures)

## Everyone who backed them

[Forerunner Ventures](https://millionrounds.com/fund/forerunner-ventures) VC firm **2** rounds

[TCG](https://millionrounds.com/fund/tcg) Private equity **1** round

[SMVentures](https://millionrounds.com/fund/smventures) Family office **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=stadium-goods).

## Quick answers about Stadium Goods

### Who invested in Stadium Goods?

Stadium Goods's investors include Forerunner Ventures, TCG and SMVentures.

### How much has Stadium Goods raised?

Stadium Goods has raised $16M across 3 rounds since 2015. One round did not disclose an amount, so the total is a floor.

### When did Stadium Goods last raise?

Stadium Goods's most recent round was an Undisclosed round of $12M in Jan 2018.

### What was Stadium Goods's biggest round?

Its most recent round, $12M in Jan 2018, is also its largest on record.

### Who backed Stadium Goods first?

Stadium Goods's first round on record, in Mar 2015, was backed by SMVentures.

### What stage is Stadium Goods at?

Stadium Goods's latest named round is an Undisclosed round, in Jan 2018.

### Where is Stadium Goods based?

Stadium Goods is based in the United States.

## Companies like Stadium Goods

In the same sector, and raised in the last eighteen months.

[**Whop** $400M · Oct 2026](https://millionrounds.com/company/whop)[**Rosie** $7.0M · Oct 2026](https://millionrounds.com/company/rosie)[**Tolan** $30M · Oct 2026](https://millionrounds.com/company/tolan)[**Welltory** $4.0M · Oct 2026](https://millionrounds.com/company/welltory)[**Stord** $782M · Oct 2026](https://millionrounds.com/company/stord)[**Santé** $23M · Oct 2026](https://millionrounds.com/company/sante)

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