# Soundtrack Your Brand funding: rounds and investors > Soundtrack Your Brand has raised $33M across 2 rounds since 2015. Investors include Northzone, Creandum and Wellington Partners. Every round with its source. Source: https://millionrounds.com/company/soundtrack-your-brand (Millionrounds; every figure on the page links to its filing or article) Sweden · [Funded startup](https://millionrounds.com/companies) # Who invested in *Soundtrack Your Brand* 2 rounds we have observed, with the 10 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it. Entertainment Retail Funding summary Updated 26 Oct 2026 **$33M** raised across 2 rounds since 2015, from 2 sources **$11M** Series B **$22M** Round - **Latest round:** Round, $22M Feb 2017 - **Step-up i:** 2× - **Investors:** 10 See who backed them ## The funding story Each circle is a round, placed by date and sized by amount. The line above is the running total. 2016 2017 **$11M** Series B **$22M** Round - **First round:** Series B, $11M - **Biggest round:** $22M - **Between rounds:** 20 months ## The rounds - **Feb 2017** Round **$22M** *4 new* *2 returning* [Northzone](https://millionrounds.com/fund/northzone) [Creandum](https://millionrounds.com/fund/creandum) [Industrifonden](https://millionrounds.com/fund/industrifonden) [H&M Clothing Company](https://millionrounds.com/fund/h-and-m-clothing-company) [Jörg Mohaupt](https://millionrounds.com/fund/jorg-mohaupt) Balderton Capital/Telia Company Reported by FinSMEs - **Jun 2015** Series B **$11M** *6 new* [Northzone](https://millionrounds.com/fund/northzone) [Creandum](https://millionrounds.com/fund/creandum) [Wellington Partners](https://millionrounds.com/fund/wellington-partners) [Teliasonera](https://millionrounds.com/fund/teliasonera) [Spotify](https://millionrounds.com/fund/spotify) PlayNetwork From a historical funding record ## Who was in which round The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led. **Series B** 2015 **Round** 2017 [Northzone](https://millionrounds.com/fund/northzone) [Creandum](https://millionrounds.com/fund/creandum) [Wellington Partners](https://millionrounds.com/fund/wellington-partners) [Industrifonden](https://millionrounds.com/fund/industrifonden) [Teliasonera](https://millionrounds.com/fund/teliasonera) [H&M Clothing Company](https://millionrounds.com/fund/h-and-m-clothing-company) [Jörg Mohaupt](https://millionrounds.com/fund/jorg-mohaupt) [Spotify](https://millionrounds.com/fund/spotify) Balderton Capital/Telia Company PlayNetwork ## Everyone who backed them [Northzone](https://millionrounds.com/fund/northzone) VC firm **2** rounds [Creandum](https://millionrounds.com/fund/creandum) VC firm **2** rounds [Wellington Partners](https://millionrounds.com/fund/wellington-partners) VC firm **1** round [Industrifonden](https://millionrounds.com/fund/industrifonden) VC firm **1** round [Teliasonera](https://millionrounds.com/fund/teliasonera) Investment firm **1** round [H&M Clothing Company](https://millionrounds.com/fund/h-and-m-clothing-company) Corporate VC **1** round [Jörg Mohaupt](https://millionrounds.com/fund/jorg-mohaupt) Investment firm **1** round [Spotify](https://millionrounds.com/fund/spotify) Corporate VC **1** round Balderton Capital/Telia Company no record of our own yet **1** round PlayNetwork no record of our own yet **1** round Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=soundtrack-your-brand). ## Also claim to have backed them These 2 firms list Soundtrack Your Brand as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above. [B&Y Venture Partners](https://millionrounds.com/fund/b-and-y-venture-partners) VC firm Per its own site [Subvenio Invest](https://millionrounds.com/fund/subvenio-invest) VC firm Per its own site ## Quick answers about Soundtrack Your Brand ### Who invested in Soundtrack Your Brand? Soundtrack Your Brand's investors include Northzone, Creandum, Wellington Partners, Industrifonden and Teliasonera, and 5 more on record. ### How much has Soundtrack Your Brand raised? Soundtrack Your Brand has raised $33M across 2 rounds since 2015. ### When did Soundtrack Your Brand last raise? Soundtrack Your Brand's most recent round was an Undisclosed round of $22M in Feb 2017. ### What was Soundtrack Your Brand's biggest round? Its most recent round, $22M in Feb 2017, is also its largest on record. ### Who backed Soundtrack Your Brand first? Soundtrack Your Brand's first round on record, in Jun 2015, was backed by Northzone, Creandum and Wellington Partners and 3 others. ### What stage is Soundtrack Your Brand at? Soundtrack Your Brand's latest named round is an Undisclosed round, in Feb 2017. ### Where is Soundtrack Your Brand based? Soundtrack Your Brand is based in Sweden. ## Companies like Soundtrack Your Brand In the same sector, and raised in the last eighteen months. [**MAIA Universe** $1.1M · Oct 2026](https://millionrounds.com/company/maia-universe)[**Fika Jobs** $4.0M · Jun 2026](https://millionrounds.com/company/fika-jobs)[**Reactional Music** $10M · Jun 2026](https://millionrounds.com/company/reactional-music)[**Saltfish** $730K · Sept 2025](https://millionrounds.com/company/saltfish)[**Motorica** $5.8M · Jun 2025](https://millionrounds.com/company/motorica)[**EloElo** $13M · Oct 2026](https://millionrounds.com/company/eloelo) ## Find investors like these Search every investor by what they have actually funded, then narrow to your stage and market. Free. Open the investor searchOr these rounds in the app