# Snoop funding: rounds and investors

> Snoop has raised $21M across 1 round since 2021. Investors include Salesforce Ventures. Every round with its source.

Source: https://millionrounds.com/company/snoop (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Series A startup](https://millionrounds.com/companies)

# Who invested in *Snoop*

One round we have observed, with the one investor named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial Services

Funding summary Updated 26 Oct 2026

**$21M** raised across 1 round since 2021, from 1 source

- **Latest round:** Series A, $21M Aug 2021
- **Investors:** 1

See who backed them

## The rounds

- **Aug 2021** Series A **$21M** [Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Source recorded

## Founders and team

From Snoop's own website: 40 on the team.

- **John Natalizia** CEO
- **Emma Whibley** Chief Financial Officer
- **Paul Kerridge** Chief Business Architect
- **Paul Lloyd** Chief Marketing Officer
- **Scott Mowbray** Chief Comms Officer
- **Antony Simm** Head of Digital Marketing
- **Archna Luthra** Head of Marketing
- **Cara Norton** Head of Operations
- **Jamie West** Head of DevSecOps
- **Lee Cozens** Head of Creative Design
- **Richard Skelton** Head of Copywriting
- **Amy Martin** Senior Technical Analyst
- **Charley Boast** Customer Support Analyst
- **Connor Ellis** Data Engineer
- **Craig Brooks** Senior Android Engineer
- **Dan Poxton** Senior Platform Engineer
- **Elliott Hartfield** Data Engineer
- **Frank O'Dwyer** Senior iOS Engineer

And 22 more on the team.

## Everyone who backed them

[Salesforce Ventures](https://millionrounds.com/fund/salesforce-ventures) Corporate VC **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=snoop).

## Quick answers about Snoop

### Who invested in Snoop?

Snoop's investors include Salesforce Ventures.

### How much has Snoop raised?

Snoop has raised $21M across 1 round since 2021.

### When did Snoop last raise?

Snoop's most recent round was a Series A of $21M in Aug 2021.

### What was Snoop's biggest round?

Its most recent round, $21M in Aug 2021, is also its largest on record.

### Who backed Snoop first?

Snoop's first round on record, in Aug 2021, was backed by Salesforce Ventures.

### What stage is Snoop at?

Snoop's latest named round is a Series A, in Aug 2021.

### Where is Snoop based?

Snoop is based in the United Kingdom.

## Companies like Snoop

In the same sector, and raised in the last eighteen months.

[**Cognitive Credit** $64M · Oct 2026](https://millionrounds.com/company/cognitive-credit)[**TrueLayer** $376M · Oct 2026](https://millionrounds.com/company/truelayer)[**ELEMENTARYb** $4.2M · Sept 2026](https://millionrounds.com/company/elementaryb)[**Quartz** $3.7M · Sept 2026](https://millionrounds.com/company/quartz)[**Oxane Partners** $32M · Sept 2026](https://millionrounds.com/company/oxane-partners)[**Fintuity** $5.4M · Sept 2026](https://millionrounds.com/company/fintuity)

## Find investors like these

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