# SMS Assist funding: rounds and investors

> SMS Assist has raised $255M across 4 rounds since 2011. Investors include Pritzker Group, Insight Partners and JumpStart Ventures. Every round with its source.

Source: https://millionrounds.com/company/sms-assist (Millionrounds; every figure on the page links to its filing or article)

United States · [Series D startup](https://millionrounds.com/companies)

# Who invested in *SMS Assist*

4 rounds we have observed, with the 10 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Real Estate Software

Valuation: $1.0B, Apr 2022

Funding summary Updated 26 Oct 2026

**$255M** raised across 4 rounds since 2011, from 5 sources

**$15M** Series A **$45M** Series B **$45M** Series C **$150M** Series D

- **Latest round:** Series D, $150M Jun 2016
- **Step-up i:** 3.3×
- **Investors:** 10

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2013 2014 2015 2016

**$15M** Series A

**$45M** Series B

**$45M** Series C

**$150M** Series D

- **First round:** Series A, $15M
- **Biggest round:** $150M
- **Usual gap between rounds:** 18 months

## The rounds

- **Jun 2016** Series D **$150M** *7 new* *3 returning* [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [Pritzker Group](https://millionrounds.com/fund/pritzker-group) [JumpStart Ventures](https://millionrounds.com/fund/jumpstart-ventures) [Diego Berdakin](https://millionrounds.com/fund/diego-berdakin) Granite Creek Partners Huizenga Automation Group Huizenga Capital Management John Cook Peter Liu Scott Langmack Reported by Businesswire and 1 other
- **May 2015** Series C **$45M** *1 new* *1 returning* [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [Pritzker Group](https://millionrounds.com/fund/pritzker-group) From a historical funding record
- **Oct 2013** Series B **$45M** *1 new* *1 returning* [Pritzker Group](https://millionrounds.com/fund/pritzker-group) [JumpStart Ventures](https://millionrounds.com/fund/jumpstart-ventures) Reported by finsmes.com
- **Jun 2011** Series A **$15M** *1 new* [Pritzker Group](https://millionrounds.com/fund/pritzker-group) Reported by finsmes.com

## Founders and team

From SMS Assist's own website: 1 founder, 4 on the team.

**Jay McKee** Founder and CEO

- **Justin Iannacone** President and CFO
- **Jianqing Zhao** Chief Technology Officer
- **Michael Krumwiede** Chief Strategy Officer
- **Sean Miller** Chief Revenue Officer

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Series A** 2011 **Series B** 2013 **Series C** 2015 **Series D** 2016 [Pritzker Group](https://millionrounds.com/fund/pritzker-group) [Insight Partners](https://millionrounds.com/fund/insight-venture-partners) [JumpStart Ventures](https://millionrounds.com/fund/jumpstart-ventures) [Diego Berdakin](https://millionrounds.com/fund/diego-berdakin) Granite Creek Partners Huizenga Automation Group Huizenga Capital Management John Cook Peter Liu Scott Langmack

## Everyone who backed them

[Pritzker Group](https://millionrounds.com/fund/pritzker-group) Private equity **4** rounds

[Insight Partners](https://millionrounds.com/fund/insight-venture-partners) VC firm **2** rounds

[JumpStart Ventures](https://millionrounds.com/fund/jumpstart-ventures) VC firm **2** rounds

[Diego Berdakin](https://millionrounds.com/fund/diego-berdakin) VC firm **1** round

Granite Creek Partners no record of our own yet **1** round

Huizenga Automation Group no record of our own yet **1** round

Huizenga Capital Management no record of our own yet **1** round

John Cook no record of our own yet **1** round

Peter Liu no record of our own yet **1** round

Scott Langmack no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=sms-assist).

## Quick answers about SMS Assist

### Who invested in SMS Assist?

SMS Assist's investors include Pritzker Group, Insight Partners, JumpStart Ventures, Diego Berdakin and Granite Creek Partners, and 5 more on record.

### How much has SMS Assist raised?

SMS Assist has raised $255M across 4 rounds since 2011.

### When did SMS Assist last raise?

SMS Assist's most recent round was a Series D of $150M in Jun 2016.

### What was SMS Assist's biggest round?

Its most recent round, $150M in Jun 2016, is also its largest on record.

### Who backed SMS Assist first?

SMS Assist's first round on record, in Jun 2011, was backed by Pritzker Group.

### What stage is SMS Assist at?

SMS Assist's latest named round is a Series D, in Jun 2016.

### Where is SMS Assist based?

SMS Assist is based in the United States.

## Companies like SMS Assist

In the same sector, and raised in the last eighteen months.

[**MARC** $5.0M · Oct 2026](https://millionrounds.com/company/marc)[**Renew** $207M · Oct 2026](https://millionrounds.com/company/renew)[**TruAgents** $3.4M · Oct 2026](https://millionrounds.com/company/truagents)[**Fireworks AI** $1.7B · Oct 2026](https://millionrounds.com/company/fireworks-ai)[**Arda** $233M · Oct 2026](https://millionrounds.com/company/arda)[**VECKTA** $11M · Oct 2026](https://millionrounds.com/company/veckta)

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