# Smartzer funding: rounds and investors

> Smartzer has raised $400K across 3 rounds since 2012. Investors include Startup Loans UK, Tom Berry and Aidan Healey. Every round with its source.

Source: https://millionrounds.com/company/smartzer (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Venture startup](https://millionrounds.com/companies)

# Who invested in *Smartzer*

3 rounds we have observed, with the 14 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summary Updated 26 Oct 2026

**$400K** raised across 3 rounds since 2012, from 3 sources

- **Latest round:** Venture Dec 2019
- **Biggest round:** $400K Seed · Oct 2014
- **Investors:** 14

See who backed them

## The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012 2013 2014 2015 2016 2017 2018 2019

**?** Seed

**$400K** Seed

**?** Venture

- **First round:** Seed
- **Biggest round:** $400K
- **Usual gap between rounds:** 5.2 years

## The rounds

- **Dec 2019** Venture **Amount undisclosed** No investor was named in the report. Source recorded
- **Oct 2014** Seed **$400K** *7 new* *7 returning* [Startup Loans UK](https://millionrounds.com/fund/startup-loans-uk) [Tom Berry](https://millionrounds.com/fund/tom-berry) [Aidan Healey](https://millionrounds.com/fund/aidan-healey) [Catherine De Marignac](https://millionrounds.com/fund/catherine-de-marignac) [Charles Henri De Marignac](https://millionrounds.com/fund/charles-henri-de-marignac) [Felicita Eggimann](https://millionrounds.com/fund/felicita-eggimann) [Gregoire Michel](https://millionrounds.com/fund/gregoire-michel) [Jamie True](https://millionrounds.com/fund/jamie-true) Alan White Cherif Louhibi Damien Harrington Philip Ridley-Smith Richard Grey William Ferguson From a historical funding record
- **Jan 2012** Seed **Amount undisclosed** *7 new* [Startup Loans UK](https://millionrounds.com/fund/startup-loans-uk) [Tom Berry](https://millionrounds.com/fund/tom-berry) [Aidan Healey](https://millionrounds.com/fund/aidan-healey) [Catherine De Marignac](https://millionrounds.com/fund/catherine-de-marignac) [Charles Henri De Marignac](https://millionrounds.com/fund/charles-henri-de-marignac) [Felicita Eggimann](https://millionrounds.com/fund/felicita-eggimann) [Gregoire Michel](https://millionrounds.com/fund/gregoire-michel) From a historical funding record

## Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

**Seed** 2012 **Seed** 2014 **Venture** 2019 [Startup Loans UK](https://millionrounds.com/fund/startup-loans-uk) [Tom Berry](https://millionrounds.com/fund/tom-berry) [Aidan Healey](https://millionrounds.com/fund/aidan-healey) [Catherine De Marignac](https://millionrounds.com/fund/catherine-de-marignac) [Charles Henri De Marignac](https://millionrounds.com/fund/charles-henri-de-marignac) [Felicita Eggimann](https://millionrounds.com/fund/felicita-eggimann) [Gregoire Michel](https://millionrounds.com/fund/gregoire-michel) [Jamie True](https://millionrounds.com/fund/jamie-true) Alan White Cherif Louhibi

## Everyone who backed them

[Startup Loans UK](https://millionrounds.com/fund/startup-loans-uk) VC firm **2** rounds

[Tom Berry](https://millionrounds.com/fund/tom-berry) Angel **2** rounds

[Aidan Healey](https://millionrounds.com/fund/aidan-healey) Angel **2** rounds

[Catherine De Marignac](https://millionrounds.com/fund/catherine-de-marignac) VC firm **2** rounds

[Charles Henri De Marignac](https://millionrounds.com/fund/charles-henri-de-marignac) Angel **2** rounds

[Felicita Eggimann](https://millionrounds.com/fund/felicita-eggimann) Angel **2** rounds

[Gregoire Michel](https://millionrounds.com/fund/gregoire-michel) VC firm **2** rounds

[Jamie True](https://millionrounds.com/fund/jamie-true) Angel **1** round

Alan White no record of our own yet **1** round

Cherif Louhibi no record of our own yet **1** round

Damien Harrington no record of our own yet **1** round

Philip Ridley-Smith no record of our own yet **1** round

Richard Grey no record of our own yet **1** round

William Ferguson no record of our own yet **1** round

Missing a round, or an investor who was in one? [Tell us](https://millionrounds.com/corrections?slug=smartzer).

## Quick answers about Smartzer

### Who invested in Smartzer?

Smartzer's investors include Startup Loans UK, Tom Berry, Aidan Healey, Catherine De Marignac and Charles Henri De Marignac, and 9 more on record.

### How much has Smartzer raised?

Smartzer has raised $400K across 3 rounds since 2012. 2 rounds did not disclose an amount, so the total is a floor.

### When did Smartzer last raise?

Smartzer's most recent round was a Venture in Dec 2019.

### What was Smartzer's biggest round?

Smartzer's largest round on record is $400K (Seed), in Oct 2014.

### Who backed Smartzer first?

Smartzer's first round on record, in Jan 2012, was backed by Startup Loans UK, Tom Berry and Aidan Healey and 4 others.

### What stage is Smartzer at?

Smartzer's latest named round is a Venture, in Dec 2019.

### Where is Smartzer based?

Smartzer is based in the United Kingdom.

## Companies like Smartzer

In the same sector, and raised in the last eighteen months.

[**Velocity** $105M · Sept 2026](https://millionrounds.com/company/velocity)[**Adthena** $110M · Jul 2026](https://millionrounds.com/company/adthena)[**InfoSum** $164M · Jun 2026](https://millionrounds.com/company/infosum)[**Covatic** $10M · Jun 2026](https://millionrounds.com/company/covatic)[**Vector** $91M · May 2026](https://millionrounds.com/company/vector)[**Go Swag** $5.0M · May 2026](https://millionrounds.com/company/go-swag)

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